{"product_id":"get-seen-isbn-9780470525463","title":"Get Seen","description":"\u003cb\u003eThe era of online video has arrived—now make it work for your business\u003c\/b\u003e  \u003cp\u003eIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?\u003c\/p\u003e \u003cp\u003eThe must-have guide, \u003ci\u003eGet Seen\u003c\/i\u003e by Steve Garfield, the \"Paul Revere of video blogging,\" offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines success stories of how companies have used online video\u003c\/li\u003e \u003cli\u003ePresents a series of plans and tools that businesses can follow as they expand onto the social web\u003c\/li\u003e \u003cli\u003eProvides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're ready to take full advantage of online video's many benefits, \u003ci\u003eGet Seen\u003c\/i\u003e is the one resource you need.\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eDavid Meerman Scott\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCreating\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Choosing a Camera 3\u003c\/p\u003e \u003cp\u003eChapter 2: Lighting and Sound 25\u003c\/p\u003e \u003cp\u003eChapter 3: Making Videos Without a Video Camera 39\u003c\/p\u003e \u003cp\u003eChapter 4: Recording and Shooting 46\u003c\/p\u003e \u003cp\u003eChapter 5: Editing 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSharing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Uploading 109\u003c\/p\u003e \u003cp\u003eChapter 7 Broadcasting Live 171\u003c\/p\u003e \u003cp\u003eChapter 8 Video Blogging—Why You Might Want a Blog 222\u003c\/p\u003e \u003cp\u003eInterviews 259\u003c\/p\u003e \u003cp\u003eAcknowledgments 311\u003c\/p\u003e \u003cp\u003eAbout the Author 313\u003c\/p\u003e \u003cp\u003eIndex 315\u003c\/p\u003e \u003cb\u003eSteve Garfield\u003c\/b\u003e works with and advises Fortune 500 brands, such as AT\u0026amp;T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com\/getseen  \u003cb\u003eUse online video to \u003ci\u003eGet Seen\u003c\/i\u003e and drive your business to new heights\u003c\/b\u003e  \u003cp\u003eThe new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAre you paying attention? Are you getting your business seen?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eGet Seen\u003c\/i\u003e, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReal case studies of businesses using video to boost exposure and grow sales\u003c\/li\u003e \u003cli\u003eTools and strategies for expanding your business into the social Web\u003c\/li\u003e \u003cli\u003eSimple step-by-step guidelines and clever ideas for recording, editing, and exporting video\u003c\/li\u003e \u003cli\u003eTips on building a community around your content, increasing your views and your exposure, and getting your content to go viral\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eVideo is the ideal way to tell your story, which leads to more business.If you're ready to take full advantage of the newest resource in thesocial media arsenal, \u003ci\u003eGet Seen\u003c\/i\u003e is the guidebook you need.\u003c\/p\u003e \u003cp\u003e\"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide.\"\u003cbr\u003e —\u003cb\u003eJIMMY FALLON, \u003ci\u003eLate Night with Jimmy Fallon\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989287354597,"sku":"NP9780470525463","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470525463.jpg?v=1761783527","url":"https:\/\/k12savings.com\/products\/get-seen-isbn-9780470525463","provider":"K12savings","version":"1.0","type":"link"}