{"product_id":"generative-ai-in-practice-isbn-9781394245567","title":"Generative AI in Practice","description":"\u003cp\u003e\u003cb\u003eAn indispensable look at the next frontier of technological advancement and its impact on our world\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eGenerative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In \u003ci\u003eGenerative AI in Practice,\u003c\/i\u003e renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.  \u003c\/p\u003e\u003cp\u003eIn this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNavigate the complex landscapes of risks and challenges posed by Generative AI\u003c\/li\u003e \u003cli\u003eDelve into the revolutionary transformation of the job market in the age of GenAI\u003c\/li\u003e \u003cli\u003eUnderstand AI's transformative impact on education, healthcare, and retail\u003c\/li\u003e \u003cli\u003eExplore the boundless potentials in media, design, banking, coding, and even the legal arena\u003c\/li\u003e  \u003c\/ul\u003e \u003cp\u003eIdeal for professionals, technophiles, and anyone eager to understand the next big thing in technology, \u003ci\u003eGenerative AI In Practice\u003c\/i\u003e will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today. \u003c\/p\u003e\u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Setting the Scene for an AI Revolution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Unveiling Generative AI: A New Frontier 3\u003c\/p\u003e \u003cp\u003e2 Tracing the Evolutionary Blueprint of Generative AI 17\u003c\/p\u003e \u003cp\u003e3 Revolutionizing Societies and Business Ecosystems 29\u003c\/p\u003e \u003cp\u003e4 Risks and Challenges to Manage 45\u003c\/p\u003e \u003cp\u003e5 Impact of Generative AI on Jobs 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Generative AI in Practice 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 A New Dawn in Media and Entertainment 79\u003c\/p\u003e \u003cp\u003e7 Advertising and Marketing: Bridging Creativity with AI 97\u003c\/p\u003e \u003cp\u003e8 Reinventing Customer Engagement through Intelligent Systems 109\u003c\/p\u003e \u003cp\u003e9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121\u003c\/p\u003e \u003cp\u003e10 Personalized Learning: The Future of Education 133\u003c\/p\u003e \u003cp\u003e11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143\u003c\/p\u003e \u003cp\u003e12 Video Game Design and Testing: The Generative AI Approach 155\u003c\/p\u003e \u003cp\u003e13 The Legal Sphere: AI- Assisted Document Creation and Review 165\u003c\/p\u003e \u003cp\u003e14 Crafting Tomorrow: AI in Design and Development 173\u003c\/p\u003e \u003cp\u003e15 Banking and Financial Services: AI as a Disruptive Force 189\u003c\/p\u003e \u003cp\u003e16 Coding and Programming: The AI Revolution 201\u003c\/p\u003e \u003cp\u003e17 Data Insights: Harnessing the Power of Generative AI 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Moving Forward with Generative AI 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Implementing Generative AI: Keys for Success 225\u003c\/p\u003e \u003cp\u003e19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241\u003c\/p\u003e \u003cp\u003eAppendix: GenAI Tools 249\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eBERNARD MARR \u003c\/b\u003eis an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr \u0026amp; Co., which advises many of the world’s most well-known companies on digital transformation and business performance.   \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGenerative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society\u003c\/i\u003e, renowned futurist, speaker, advisor, and strategist Bernard Marr delivers a startlingly insightful discussion of how generative AI – including ChatGPT, Bard, and other large language models (LLMs) – is rewriting the playbook on what artificial intelligence can do for you and your company.  \u003c\/p\u003e\u003cp\u003eThis comprehensive guide introduces you to this groundbreaking, new technology and outlines the profound and exceptional impact it has had – and will continue to have – on the world around us. You’ll learn about how generative AI will reshape our companies, our jobs, our economies, and our nations, redefining old business models as well as creating entirely new ones.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGenerative AI in Practice \u003c\/i\u003ewalks you through a wide variety of industries, shedding light on the most innovative artificial intelligence use cases currently deployed in the real world. Through 19 exciting chapters, you’ll explore finance, healthcare, retail, education, and more.  \u003c\/p\u003e\u003cp\u003eThe author demonstrates the risks, challenges, and potential of this technology, highlighting the complex landscapes made possible by its surprising capabilities. From AI-aided drug discoveries in the healthcare and biotech sectors to massive transformations in the coding and programming industries, you’ll learn all about how generative AI is reshaping one field after another.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGenerative AI in Practice \u003c\/i\u003eis more than just a book. It is a journey through an uncharted frontier of technological change we haven’t seen since the rise of the World Wide Web. It’s an essential guide for professionals, technophiles, and everyone interested in understanding the next (really) big thing in technology and the extraordinary impact it is already having all around us.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003eDISCOVER THE NEXT REVOLUTION IN TECHNOLOGY AND SOCIETY: GENERATIVE ARTIFICIAL INTELLIGENCE \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGenerative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society \u003c\/i\u003eis an exciting and inspiring new look at the tectonic impact that generative artificial intelligence (AI) is having on a wide variety of industries as it reshapes the world around us. You’ll explore the capabilities of tools like ChatGPT and Bard that are powered by large language models, and discover why we’ve only just begun to observe what generative AI is capable of.  \u003c\/p\u003e\u003cp\u003eIn 19 eye-opening chapters, the author dives deep into the potential, risks, and challenges posed by this cutting-edge tech, explaining everything from AI-aided drug discovery in the biotechnology industry to machine generated and personalized legal advice. He also examines what the future may hold for generative AI as new implementations and use cases are discovered every day.  \u003c\/p\u003e\u003cp\u003ePerfect for business professionals, regulators, technophiles, information technology practitioners, and anyone else with an interest in the intersection of the latest tech, economics, and society, \u003ci\u003eGenerative AI in Practice \u003c\/i\u003eis an indispensable guide for those seeking to understand the next major phase in the evolution of technology.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989277688037,"sku":"NP9781394245567","price":37.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394245567.jpg?v=1761783488","url":"https:\/\/k12savings.com\/products\/generative-ai-in-practice-isbn-9781394245567","provider":"K12savings","version":"1.0","type":"link"}