{"product_id":"fundraising-with-businesses-isbn-9781118615461","title":"Fundraising with Businesses","description":"\u003cp\u003e\u003cb\u003e40 proven strategies for raising big money with businesses\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales \u003ci\u003eand\u003c\/i\u003e change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. \u003c\/p\u003e \u003cp\u003ePresenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, \u003ci\u003eFundraising with Businesses\u003c\/i\u003e breathes new life into nonprofit \/ for-profit relationships to begin a new era of doing good \u003ci\u003eand\u003c\/i\u003e well.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.\u003c\/li\u003e \u003cli\u003eWritten by an experienced fundraiser and renowned blogger and speaker on business giving.  \u003c\/li\u003e \u003cli\u003eFeatures case examples of successful nonprofit\/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe fundraising potential of working with businesses is greater than ever. Read \u003ci\u003eFundraising with Businesses\u003c\/i\u003e and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e1 Percentage-of-Sales Fundraiser 1\u003c\/p\u003e \u003cp\u003e2 Register Fundraiser 7\u003c\/p\u003e \u003cp\u003e3 Donation Box Fundraiser 13\u003c\/p\u003e \u003cp\u003e4 Hashtag Fundraiser 19\u003c\/p\u003e \u003cp\u003e5 Shopping Fundraiser 27\u003c\/p\u003e \u003cp\u003e6 Action-Triggered Fundraiser 33\u003c\/p\u003e \u003cp\u003e7 Pin-to-Give Fundraiser 39\u003c\/p\u003e \u003cp\u003e8 Text-to-Give Fundraiser 45\u003c\/p\u003e \u003cp\u003e9 Cash Donation 53\u003c\/p\u003e \u003cp\u003e10 Product Donation 59\u003c\/p\u003e \u003cp\u003e11 Company Giveaway Fundraiser 67\u003c\/p\u003e \u003cp\u003e12 New Hire Fundraiser 73\u003c\/p\u003e \u003cp\u003e13 Cause Product Fundraiser 77\u003c\/p\u003e \u003cp\u003e14 Office Pool Fundraiser 83\u003c\/p\u003e \u003cp\u003e15 Pinup Fundraiser 91\u003c\/p\u003e \u003cp\u003e16 Facebook Likes Fundraiser 101\u003c\/p\u003e \u003cp\u003e17 Check-in to Give Fundraiser 107\u003c\/p\u003e \u003cp\u003e18 Payroll Deduction 113\u003c\/p\u003e \u003cp\u003e19 Sports Team Fundraiser 119\u003c\/p\u003e \u003cp\u003e20 Scan-to-Give Fundraiser 127\u003c\/p\u003e \u003cp\u003e21 Shop-Walk Fundraiser 135\u003c\/p\u003e \u003cp\u003e22 Collection Drive 141\u003c\/p\u003e \u003cp\u003e23 Trade Show Fundraiser 147\u003c\/p\u003e \u003cp\u003e24 Dress-Down\/Up Fundraiser 153\u003c\/p\u003e \u003cp\u003e25 Movie Theater Fundraiser 159\u003c\/p\u003e \u003cp\u003e26 Facebook Contest Fundraiser 165\u003c\/p\u003e \u003cp\u003e27 Donate-Profits Day Fundraiser 171\u003c\/p\u003e \u003cp\u003e28 Buy One Give One Fundraiser 177\u003c\/p\u003e \u003cp\u003e29 Matching Gifts 183\u003c\/p\u003e \u003cp\u003e30 Round-up Fundraiser 191\u003c\/p\u003e \u003cp\u003e31 In-Store Fundraiser 197\u003c\/p\u003e \u003cp\u003e32 Halopreneurs 203\u003c\/p\u003e \u003cp\u003e33 Signature Cause Product Fundraiser 211\u003c\/p\u003e \u003cp\u003e34 Launch Fundraiser 217\u003c\/p\u003e \u003cp\u003e35 Building Fundraiser 223\u003c\/p\u003e \u003cp\u003e36 Dollars for Doers 229\u003c\/p\u003e \u003cp\u003e37 Special Occasion Fundraiser 235\u003c\/p\u003e \u003cp\u003e38 Coupon Book Fundraiser 243\u003c\/p\u003e \u003cp\u003e39 Watch-to-Give Fundraiser 247\u003c\/p\u003e \u003cp\u003e40 Business-to-Business Fundraiser 253\u003c\/p\u003e \u003cp\u003e41 Fundraising with Businesses: Seven Steps to Success 259\u003c\/p\u003e \u003cp\u003eAbout the Author 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJOE WATERS\u003c\/b\u003e has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, \u003cb\u003eSelfishgiving.com\u003c\/b\u003e. He's the author of \u003ci\u003eCause Marketing For Dummies.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING WITH BUSINESSES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDrawing on two decades of fundraising experience and writing one of the web's leading fundraising blogs, Joe Waters has written a powerful guide for nonprofits on fundraising with businesses. Here, nonprofits can learn practical, proven, and lucrative strategies to use with current and prospective business partners. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFundraising with Businesses\u003c\/i\u003e tackles both traditional and digital fundraising strategies. Staples such as pinups, percentage-of-sales, payroll deduction, and casual days get a fresh look. New strategies such as scan-to-give, Facebook contests, and hashtag fundraisers are explored and clearly explained. \u003c\/p\u003e\u003cp\u003eThe book is no-nonsense, easy to navigate and full of clever tips and cutting-edge insights that will be useful to fundraisers of all levels of experience. \u003c\/p\u003e\u003cp\u003eJoe's approach to writing is as modern as his strategies. Each chapter features a link to the online pin board Pinterest where readers can review more examples of the chapter topic. These frequently updated pin boards will enhance your learning for years to come. \u003c\/p\u003e\u003cp\u003eJoe also introduces a book hashtag (#fwb40) that readers can use on their favorite social media sites (Twitter, Facebook, Pinterest, Instagram, Google +) to share examples with fellow readers, ask questions of the community, and connect directly with the author. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFundraising with Businesses\u003c\/i\u003e will give you the hands-on advice and practical tactics you need to raise money with businesses. Moreover, readers will have a digital lifeline to additional learning and help, ensuring the book will always be current and up-to-date. \u003c\/p\u003e\u003cp\u003e\"Joe's book is all about changing the way nonprofits and companies raise money together. It is a book that educates and innovates with every sentence.\"\u003cbr\u003e \u003cb\u003e—Beth Kanter, coauthor of \u003ci\u003eMeasuring the Networked Nonprofit,\u003c\/i\u003e Winner of 2013 Terry McAdam Nonprofit Book Award\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989266219237,"sku":"NP9781118615461","price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118615461.jpg?v=1761783442","url":"https:\/\/k12savings.com\/products\/fundraising-with-businesses-isbn-9781118615461","provider":"K12savings","version":"1.0","type":"link"}