{"product_id":"fundraising-principles-and-practice-isbn-9781394190263","title":"Fundraising Principles and Practice","description":"\u003cp\u003e\u003cb\u003eAdopt an organized approach to fundraising planning\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIn it’s third edition Fundraising Principles and Practice\u003c\/i\u003e is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. \u003c\/p\u003e\u003cp\u003eWith updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the common behaviors and motivations of donors\u003c\/li\u003e \u003cli\u003eMaster the tools and practices of nonprofit fundraising\u003c\/li\u003e \u003cli\u003eManage volunteers, monitor progress, evaluate events, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eFundraising Principles and Practice\u003c\/i\u003e provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches. \u003c\/p\u003e\u003cp\u003eFigures and Tables xvii\u003c\/p\u003e \u003cp\u003ePreface xxiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvii\u003c\/p\u003e \u003cp\u003eThe Authors xxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to the Nonprofit Sector 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 1\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eA “Third” Sector 2\u003c\/p\u003e \u003cp\u003eA Tax-Based Definition 6\u003c\/p\u003e \u003cp\u003eA Structural-Operational Definition 11\u003c\/p\u003e \u003cp\u003eSize and Economic Significance of the Nonprofit Sector 13\u003c\/p\u003e \u003cp\u003eSources of Income 16\u003c\/p\u003e \u003cp\u003ePhilanthropic Income 17\u003c\/p\u003e \u003cp\u003eSummary 20\u003c\/p\u003e \u003cp\u003eDiscussion Questions 22\u003c\/p\u003e \u003cp\u003eReferences 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Development of a Profession 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 25\u003c\/p\u003e \u003cp\u003eIntroduction 25\u003c\/p\u003e \u003cp\u003eEarly American Fundraising 26\u003c\/p\u003e \u003cp\u003eThe Great Philanthropists 29\u003c\/p\u003e \u003cp\u003eKey Historical Figures 30\u003c\/p\u003e \u003cp\u003eToward a Profession 32\u003c\/p\u003e \u003cp\u003eLooking to the Future 40\u003c\/p\u003e \u003cp\u003eSo Who Are Our Fundraisers? 44\u003c\/p\u003e \u003cp\u003eRetaining Fundraisers 45\u003c\/p\u003e \u003cp\u003eSummary 48\u003c\/p\u003e \u003cp\u003eDiscussion Questions 48\u003c\/p\u003e \u003cp\u003eReferences 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Ethics of Professional Fundraising 53\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eIan MacQuillin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 53\u003c\/p\u003e \u003cp\u003eIntroduction 54\u003c\/p\u003e \u003cp\u003eEthics 101 55\u003c\/p\u003e \u003cp\u003eFundraising Ethics 60\u003c\/p\u003e \u003cp\u003eApplying Normative Fundraising Ethics in Practice 77\u003c\/p\u003e \u003cp\u003eSummary 82\u003c\/p\u003e \u003cp\u003eDiscussion Questions 84\u003c\/p\u003e \u003cp\u003eReferences 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Individual Giving Behavior 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 89\u003c\/p\u003e \u003cp\u003eIntroduction 89\u003c\/p\u003e \u003cp\u003eWho Gives? 90\u003c\/p\u003e \u003cp\u003eMotivation 94\u003c\/p\u003e \u003cp\u003eSelf-Interest Versus Altruism 96\u003c\/p\u003e \u003cp\u003eEmotions as Motives 98\u003c\/p\u003e \u003cp\u003eThe Role of Empathy 100\u003c\/p\u003e \u003cp\u003eThe Role of Values 102\u003c\/p\u003e \u003cp\u003eModeling Donor Behavior 103\u003c\/p\u003e \u003cp\u003eAttention 103\u003c\/p\u003e \u003cp\u003ePerception 106\u003c\/p\u003e \u003cp\u003eEmotion 108\u003c\/p\u003e \u003cp\u003eKnowledge and Memory 112\u003c\/p\u003e \u003cp\u003eAttitudes 116\u003c\/p\u003e \u003cp\u003eDonor Decision Making 123\u003c\/p\u003e \u003cp\u003eFeedback 126\u003c\/p\u003e \u003cp\u003eAlternative Models 128\u003c\/p\u003e \u003cp\u003eSummary 130\u003c\/p\u003e \u003cp\u003eDiscussion Questions 131\u003c\/p\u003e \u003cp\u003eReferences 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Social Influences On Giving 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 141\u003c\/p\u003e \u003cp\u003eIntroduction 142\u003c\/p\u003e \u003cp\u003eA Social Giving Model 142\u003c\/p\u003e \u003cp\u003eSocietal Environment 143\u003c\/p\u003e \u003cp\u003eSocial Environment 144\u003c\/p\u003e \u003cp\u003eSummary 161\u003c\/p\u003e \u003cp\u003eDiscussion Questions 162\u003c\/p\u003e \u003cp\u003eReferences 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Fundraising Planning: The Fundraising Audit 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 167\u003c\/p\u003e \u003cp\u003eIntroduction 167\u003c\/p\u003e \u003cp\u003eA Planning Framework 168\u003c\/p\u003e \u003cp\u003eThe Fundraising Audit 171\u003c\/p\u003e \u003cp\u003eAnalytical Tools 185\u003c\/p\u003e \u003cp\u003eFundraising Metrics 195\u003c\/p\u003e \u003cp\u003eConducting an Audit in a Small Nonprofit 196\u003c\/p\u003e \u003cp\u003eThe SWOT Analysis 197\u003c\/p\u003e \u003cp\u003eSummary 199\u003c\/p\u003e \u003cp\u003eDiscussion Questions 199\u003c\/p\u003e \u003cp\u003eReferences 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Fundraising Planning 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 201\u003c\/p\u003e \u003cp\u003eIntroduction 201\u003c\/p\u003e \u003cp\u003eSetting Fundraising Objectives 202\u003c\/p\u003e \u003cp\u003eKey Strategies 206\u003c\/p\u003e \u003cp\u003eOverall Direction 207\u003c\/p\u003e \u003cp\u003eMarket Segmentation: Segmenting Individual Donor Markets 209\u003c\/p\u003e \u003cp\u003eSegmenting Business Markets 215\u003c\/p\u003e \u003cp\u003eTargeting 217\u003c\/p\u003e \u003cp\u003ePositioning Strategy 219\u003c\/p\u003e \u003cp\u003eBranding 222\u003c\/p\u003e \u003cp\u003eCase for Support 232\u003c\/p\u003e \u003cp\u003eTactical Plans 233\u003c\/p\u003e \u003cp\u003eBudget 233\u003c\/p\u003e \u003cp\u003eScheduling 235\u003c\/p\u003e \u003cp\u003eMonitoring and Control 235\u003c\/p\u003e \u003cp\u003eSelection of an Appropriate Planning Framework 236\u003c\/p\u003e \u003cp\u003eSummary 236\u003c\/p\u003e \u003cp\u003eDiscussion Questions 238\u003c\/p\u003e \u003cp\u003eReferences 238\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Articulating the Case for Support 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 241\u003c\/p\u003e \u003cp\u003eIntroduction 241\u003c\/p\u003e \u003cp\u003eStorytelling 255\u003c\/p\u003e \u003cp\u003eSummary 260\u003c\/p\u003e \u003cp\u003eDiscussion Questions 261\u003c\/p\u003e \u003cp\u003eReferences 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Assessing Fundraising Performance 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 265\u003c\/p\u003e \u003cp\u003eIntroduction 265\u003c\/p\u003e \u003cp\u003eAggregate Fundraising Ratios 266\u003c\/p\u003e \u003cp\u003eConducting a Fundraising ROI Analysis 273\u003c\/p\u003e \u003cp\u003eOther Performance Measures 278\u003c\/p\u003e \u003cp\u003eBenchmarking Fundraising Cost 281\u003c\/p\u003e \u003cp\u003eSector Benchmarking Initiatives 284\u003c\/p\u003e \u003cp\u003eTaking Investment Decisions 289\u003c\/p\u003e \u003cp\u003eAccounting for Risk 300\u003c\/p\u003e \u003cp\u003eMaking the Case for Investment 300\u003c\/p\u003e \u003cp\u003eSummary 301\u003c\/p\u003e \u003cp\u003eDiscussion Questions 302\u003c\/p\u003e \u003cp\u003eReferences 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Direct Response Fundraising 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 305\u003c\/p\u003e \u003cp\u003eIntroduction 305\u003c\/p\u003e \u003cp\u003eCornerstones of Direct Response 307\u003c\/p\u003e \u003cp\u003eAcquisition Planning 309\u003c\/p\u003e \u003cp\u003eSetting Recruitment Objectives 310\u003c\/p\u003e \u003cp\u003eSegmentation 311\u003c\/p\u003e \u003cp\u003eProfiling 313\u003c\/p\u003e \u003cp\u003eTargeting 314\u003c\/p\u003e \u003cp\u003eMedia Selection and Planning 315\u003c\/p\u003e \u003cp\u003eTwo-Step Campaigns 336\u003c\/p\u003e \u003cp\u003eThe Nature of the Fundraising Message 336\u003c\/p\u003e \u003cp\u003eFulfillment 344\u003c\/p\u003e \u003cp\u003eBudgeting Control and Evaluation 344\u003c\/p\u003e \u003cp\u003eSummary 346\u003c\/p\u003e \u003cp\u003eDiscussion Questions 347\u003c\/p\u003e \u003cp\u003eReferences 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Digital Fundraising 349\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAdrian Sargeant and Steven Shattuck\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 349\u003c\/p\u003e \u003cp\u003eIntroduction 349\u003c\/p\u003e \u003cp\u003eKey Sources of Information 350\u003c\/p\u003e \u003cp\u003eA Digital Fundraising Mix 351\u003c\/p\u003e \u003cp\u003eSearch Engine Optmization (SEO) 352\u003c\/p\u003e \u003cp\u003eDigital Public Relations 362\u003c\/p\u003e \u003cp\u003eDisplay Advertising 363\u003c\/p\u003e \u003cp\u003eOpt-In Email 368\u003c\/p\u003e \u003cp\u003eViral Marketing 376\u003c\/p\u003e \u003cp\u003eWebsite Design and Optimization 382\u003c\/p\u003e \u003cp\u003eGiving Page Design 383\u003c\/p\u003e \u003cp\u003eMobile 390\u003c\/p\u003e \u003cp\u003eConclusion 395\u003c\/p\u003e \u003cp\u003eDiscussion Questions 395\u003c\/p\u003e \u003cp\u003eReferences 395\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Social Media 397\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSteven Shattuck and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 397\u003c\/p\u003e \u003cp\u003eIntroduction 397\u003c\/p\u003e \u003cp\u003eThe Major Players 399\u003c\/p\u003e \u003cp\u003eOther Social Networks 406\u003c\/p\u003e \u003cp\u003eDeveloping a Strategy 407\u003c\/p\u003e \u003cp\u003eFormulating a Content Strategy 410\u003c\/p\u003e \u003cp\u003eIntegrating Your Approach 413\u003c\/p\u003e \u003cp\u003eLeveraging Fans, Followers, and Influencers 418\u003c\/p\u003e \u003cp\u003eAlgorithms and Getting Your Content Seen 421\u003c\/p\u003e \u003cp\u003eMeasuring the Effectiveness of Your Social Media Efforts 424\u003c\/p\u003e \u003cp\u003eSafeguarding Contacts 426\u003c\/p\u003e \u003cp\u003eSummary 426\u003c\/p\u003e \u003cp\u003eDiscussion Questions 427\u003c\/p\u003e \u003cp\u003eReferences 427\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Donor Retention and Development 431\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 431\u003c\/p\u003e \u003cp\u003eIntroduction 431\u003c\/p\u003e \u003cp\u003eWhat Do We Mean By Loyalty and Retention? 433\u003c\/p\u003e \u003cp\u003eRecruiting the Right People 435\u003c\/p\u003e \u003cp\u003eBuilding Donor Loyalty and Retention 438\u003c\/p\u003e \u003cp\u003ePlanning for Retention 446\u003c\/p\u003e \u003cp\u003eRelationship Fundraising 452\u003c\/p\u003e \u003cp\u003eCalculating Donor Value 459\u003c\/p\u003e \u003cp\u003eSegmenting for Growth 467\u003c\/p\u003e \u003cp\u003eLoyalty Metrics 472\u003c\/p\u003e \u003cp\u003eSummary 474\u003c\/p\u003e \u003cp\u003eDiscussion Questions 474\u003c\/p\u003e \u003cp\u003eReferences 475\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Major Gift Fundraising 479\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eRobert F. Hartsook and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 479\u003c\/p\u003e \u003cp\u003eIntroduction 479\u003c\/p\u003e \u003cp\u003eCharacteristics of Major Givers 481\u003c\/p\u003e \u003cp\u003eMotives of Major Givers 483\u003c\/p\u003e \u003cp\u003eMajor Donor Recruitment 490\u003c\/p\u003e \u003cp\u003eSummary 508\u003c\/p\u003e \u003cp\u003eDiscussion Questions 509\u003c\/p\u003e \u003cp\u003eReferences 509\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Bequest, In Memoriam, and Tribute Giving 513\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eClaire Routley and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 513\u003c\/p\u003e \u003cp\u003eIntroduction 513\u003c\/p\u003e \u003cp\u003eEstate Planning 517\u003c\/p\u003e \u003cp\u003eWho Leaves Bequests? 523\u003c\/p\u003e \u003cp\u003eWhy Do People Give? 524\u003c\/p\u003e \u003cp\u003eLegacy-Specific Motives 530\u003c\/p\u003e \u003cp\u003eSoliciting Bequests 534\u003c\/p\u003e \u003cp\u003eTalking the Language of Bequest 538\u003c\/p\u003e \u003cp\u003eStewarding Bequest Donors 540\u003c\/p\u003e \u003cp\u003eSystems and Processes 541\u003c\/p\u003e \u003cp\u003eIn-Memory Giving 542\u003c\/p\u003e \u003cp\u003eSummary 546\u003c\/p\u003e \u003cp\u003eDiscussion Questions 546\u003c\/p\u003e \u003cp\u003eReferences 547\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Planned Giving 551\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMatt Beem and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 551\u003c\/p\u003e \u003cp\u003eIntroduction 551\u003c\/p\u003e \u003cp\u003ePlanned Giving Vehicles 554\u003c\/p\u003e \u003cp\u003eDonor Motivation 565\u003c\/p\u003e \u003cp\u003eSoliciting Planned Gifts 567\u003c\/p\u003e \u003cp\u003ePlanned Gift Donor Stewardship 570\u003c\/p\u003e \u003cp\u003ePlanned Gift Donor Appreciation 571\u003c\/p\u003e \u003cp\u003eManaging the Planned Giving Function 573\u003c\/p\u003e \u003cp\u003eSummary 575\u003c\/p\u003e \u003cp\u003eDiscussion Questions 575\u003c\/p\u003e \u003cp\u003eReferences 576\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Corporate Giving and Fundraising 579\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 579\u003c\/p\u003e \u003cp\u003eIntroduction 579\u003c\/p\u003e \u003cp\u003eWhy Do Corporations Give? 582\u003c\/p\u003e \u003cp\u003eForms of Business Support 587\u003c\/p\u003e \u003cp\u003eWho to Ask? 598\u003c\/p\u003e \u003cp\u003eThe Benefits and Pitfalls 602\u003c\/p\u003e \u003cp\u003eFundraising Planning 603\u003c\/p\u003e \u003cp\u003eSummary 610\u003c\/p\u003e \u003cp\u003eDiscussion Questions 611\u003c\/p\u003e \u003cp\u003eReferences 612\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Grant Fundraising 617\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 617\u003c\/p\u003e \u003cp\u003eIntroduction 617\u003c\/p\u003e \u003cp\u003eDefinitions and Categories 618\u003c\/p\u003e \u003cp\u003eFoundation Funding Trends 620\u003c\/p\u003e \u003cp\u003ePreparation and Planning 622\u003c\/p\u003e \u003cp\u003eFoundation Research 624\u003c\/p\u003e \u003cp\u003ePrioritizing Effort 626\u003c\/p\u003e \u003cp\u003eInitial Contact 626\u003c\/p\u003e \u003cp\u003eThe Application\/Proposal 627\u003c\/p\u003e \u003cp\u003eTheory of Change 636\u003c\/p\u003e \u003cp\u003eBuilding Relationships 637\u003c\/p\u003e \u003cp\u003eThe Grant Cycle 638\u003c\/p\u003e \u003cp\u003eInternational Funding 641\u003c\/p\u003e \u003cp\u003eSummary 643\u003c\/p\u003e \u003cp\u003eDiscussion Questions 644\u003c\/p\u003e \u003cp\u003eReferences 645\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Fundraising Events 649\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKarin L. Cox and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 649\u003c\/p\u003e \u003cp\u003eIntroduction 649\u003c\/p\u003e \u003cp\u003eSummary 674\u003c\/p\u003e \u003cp\u003eDiscussion Questions 674\u003c\/p\u003e \u003cp\u003eReferences 675\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 Managing Fundraising Volunteers 677\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eWalter Wymer and Adrian Sargeant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eObjectives 677\u003c\/p\u003e \u003cp\u003eIntroduction 677\u003c\/p\u003e \u003cp\u003eFormal Versus Informal Volunteering 680\u003c\/p\u003e \u003cp\u003eVolunteer Recruitment 685\u003c\/p\u003e \u003cp\u003eRetention Strategies 697\u003c\/p\u003e \u003cp\u003eProgram Evaluation 704\u003c\/p\u003e \u003cp\u003eSummary 705\u003c\/p\u003e \u003cp\u003eDiscussion Questions 706\u003c\/p\u003e \u003cp\u003eReferences 706\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 Great Fundraising 711\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eObjectives 711\u003c\/p\u003e \u003cp\u003eIntroduction 711\u003c\/p\u003e \u003cp\u003eWhat Drives Fundraising Success? 713\u003c\/p\u003e \u003cp\u003eLeadership Styles in Fundraising 717\u003c\/p\u003e \u003cp\u003eLeadership and Great Fundraising 725\u003c\/p\u003e \u003cp\u003eThe Focus of Great Fundraising Leadership 727\u003c\/p\u003e \u003cp\u003ePhilanthropic Culture 732\u003c\/p\u003e \u003cp\u003eA Final Word on Donor Centricity 738\u003c\/p\u003e \u003cp\u003eDiscussion Questions 740\u003c\/p\u003e \u003cp\u003eReferences 740\u003c\/p\u003e \u003cp\u003eName Index 745\u003c\/p\u003e \u003cp\u003eSubject Index 755\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eADRIAN SARGEANT \u003c\/b\u003eis the Co-Director of the Institute for Sustainable Philanthropy in the U.K. Professor Sargeant is widely regarded as the leading academic authority on fundraising. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJEN SHANG\u003c\/b\u003e is the world’s only Philanthropic Psychologist. She is currently Co-Director at the Institute for Sustainable Philanthropy in the U.K.   \u003c\/p\u003e\u003cp\u003eFundraising is the engine that makes nonprofit organizations go. It’s the critical component that supports and maintains all activities, and it forms the foundation of the organization itself. That’s why steady management, effective methods, and the most up-to-date tools are vital to the role. Truly outstanding fundraisers also bring to the table a familiarity with donor psychology that enables them to perform to their utmost capability. \u003ci\u003eFundraising Principles and Practice \u003c\/i\u003ecovers all these areas. Based on the latest fundraising-related research from the fields of economics, psychology, social psychology, and sociology, this one-of-a-kind text offers interpretations that explore the implications of research for modern fundraising practice. It also provides numerous case studies and examples—updated and refreshed for this \u003ci\u003eThird Edition\u003c\/i\u003e—to illustrate the principles that it explains. \u003c\/p\u003e\u003cp\u003eExcellent for current practitioners and students alike, this is the only fundraising textbook with an integrated pedagogical approach to ensure understanding and retention of information. The book also comes with access to a companion website where readers can enhance their learning and test their knowledge. \u003c\/p\u003e\u003cp\u003eWith this updated edition, leading fundraising scholars Adrian Sargeant and Jen Shang bring \u003ci\u003eFundraising Principles and Practice\u003c\/i\u003e up to date with new research, the latest best practices, and a new look at how leadership and organizational culture contribute to outsized fundraising success. The book thus remains well placed to provide a core understanding of fundraising today, both for undergraduate and graduate classes in the subject.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA complete course on the latest theories, methods, and tools for nonprofit fundraising\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eFundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization’s mission possible, and \u003ci\u003eFundraising Principles and Practice\u003c\/i\u003e covers the essential information you need to help your organization succeed. In particular, you’ll gain a foundation of knowledge in the areas of donor psychology, the role of emotion in outreach efforts, and social influences on individual giving behavior. By analyzing current research in these areas, the authors provide evidence-backed instruction on all aspects of the art of fundraising. \u003c\/p\u003e\u003cp\u003eThis unique textbook offers complete coverage of the topics current and future fundraisers need to know, including digital fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Now in its \u003ci\u003eThird Edition\u003c\/i\u003e, this remains the go-to instructional text on raising funds for nonprofit organizations.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989266317541,"sku":"NP9781394190263","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394190263.jpg?v=1761783442","url":"https:\/\/k12savings.com\/products\/fundraising-principles-and-practice-isbn-9781394190263","provider":"K12savings","version":"1.0","type":"link"}