{"product_id":"fundraising-and-the-next-generation-website-isbn-9781118077023","title":"Fundraising and the Next Generation, + Website","description":"\u003cb\u003eStep-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors\u003c\/li\u003e \u003cli\u003eFeatures a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit\u003c\/li\u003e \u003cli\u003eDefines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy\u003c\/li\u003e \u003cli\u003eProvides a website with additional information beyond the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSavvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.\u003c\/p\u003e  Acknowledgments xv  \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmbracing New Approaches 1\u003c\/p\u003e \u003cp\u003eHow This Book Is Organized 3\u003c\/p\u003e \u003cp\u003eGetting Started 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e2 Generations in Philanthropy 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage 7\u003c\/p\u003e \u003cp\u003eDefining the Generations 8\u003c\/p\u003e \u003cp\u003eLeading Multigen Fundraising Efforts 16\u003c\/p\u003e \u003cp\u003eConclusion 37\u003c\/p\u003e \u003cp\u003eNotes 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e3 Engaging Philanthropy’s Next Generation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Opportunities of Seeking Funds from Young Philanthropists 43\u003c\/p\u003e \u003cp\u003eCultivating the Next Generation of Donors 45\u003c\/p\u003e \u003cp\u003eRelationships Don’t Change 60\u003c\/p\u003e \u003cp\u003eConclusion 63\u003c\/p\u003e \u003cp\u003eNotes 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e4 Volunteering Is Philanthropy 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Volunteer Opportunities Increases Prospective Donors 74\u003c\/p\u003e \u003cp\u003eCommittee Participation 80\u003c\/p\u003e \u003cp\u003eBoard Service 82\u003c\/p\u003e \u003cp\u003eConclusion 92\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 The Next Generation of Grant Makers 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvesting in Professional Development 96\u003c\/p\u003e \u003cp\u003eNetworking Resources 100\u003c\/p\u003e \u003cp\u003eHow Social Media Changes Grant Making 101\u003c\/p\u003e \u003cp\u003eUnderstanding Family Philanthropy 102\u003c\/p\u003e \u003cp\u003eWhat Nonprofits Can Do 113\u003c\/p\u003e \u003cp\u003eNotes 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e6 Harnessing the Power of Online Communications 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoing Where the Givers Are 117\u003c\/p\u003e \u003cp\u003eSocial Media Is a Tool, Not the Tool 119\u003c\/p\u003e \u003cp\u003eListen to Your Fans and Followers 120\u003c\/p\u003e \u003cp\u003eSocial Media Is a Plant 122\u003c\/p\u003e \u003cp\u003eSocial Media Is Stewardship 123\u003c\/p\u003e \u003cp\u003eAdding Value through Social Media 124\u003c\/p\u003e \u003cp\u003eSocial Media Is a Two-Way Street 124\u003c\/p\u003e \u003cp\u003eNot Everyone ‘‘Diggs’’ Social Media 125\u003c\/p\u003e \u003cp\u003eIt Ain’t Free 126\u003c\/p\u003e \u003cp\u003eBuild a Social Media Plan 126\u003c\/p\u003e \u003cp\u003eImplementing the Social Media Plan 129\u003c\/p\u003e \u003cp\u003eEvaluating Social Media Strategies 135\u003c\/p\u003e \u003cp\u003eSocial Media Policies 135\u003c\/p\u003e \u003cp\u003eConclusion 138\u003c\/p\u003e \u003cp\u003eNotes 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER\u003c\/b\u003e \u003cb\u003e7 Conclusion 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 141\u003c\/p\u003e \u003cp\u003eBecoming a Learning Organization 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eA Worksheets, Plans, and Templates 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFundraising and the Next Generation Worksheet 146\u003c\/p\u003e \u003cp\u003eOrganizational Readiness Assessment 148\u003c\/p\u003e \u003cp\u003eStewardship Plan Worksheet 155\u003c\/p\u003e \u003cp\u003eSample Memorandum of Understanding (MOU) 160\u003c\/p\u003e \u003cp\u003eSample Board Recruitment Plan 162\u003c\/p\u003e \u003cp\u003eSocial Media Plan Worksheet 165\u003c\/p\u003e \u003cp\u003eSocial Media Plan Outline 167\u003c\/p\u003e \u003cp\u003eBlog Post Template 171\u003c\/p\u003e \u003cp\u003eNotes 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eB Selected Interviews 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNext Gen Philanthropist: Mike Gast, Resource Generation 174\u003c\/p\u003e \u003cp\u003eNext Gen Grant Maker: Jason Franklin, Bolder Giving 179\u003c\/p\u003e \u003cp\u003eMultigen Family Philanthropy: Sharna Goldseker, 21\/64 184\u003c\/p\u003e \u003cp\u003eFamily Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190\u003c\/p\u003e \u003cp\u003eFamily Foundation: Mary Galeti, The Tecovas Foundation 193\u003c\/p\u003e \u003cp\u003eGiving Circles: Alan Frosh, The Gordian Fund 196\u003c\/p\u003e \u003cp\u003eGiving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202\u003c\/p\u003e \u003cp\u003eNotes 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX\u003c\/b\u003e \u003cb\u003eC Survey Summaries 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMultigenerational Development Office Survey Results 208\u003c\/p\u003e \u003cp\u003ePhilanthropy’s Next Generation Survey Results 230\u003c\/p\u003e \u003cp\u003eAbout the Author 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eEMILY DAVIS\u003c\/b\u003e has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFUNDRAISING AND THE NEXT GENERATION\u003c\/b\u003e\u003cbr\u003e Tools for Engaging the Next Generation of Philanthropists  \u003c\/p\u003e\u003cp\u003eAs a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation. \u003c\/p\u003e\u003cp\u003eStarting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials\/Generation Y, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse social media as an entry point to new donors\u003c\/li\u003e \u003cli\u003eAsk the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability\u003c\/li\u003e \u003cli\u003eGive everyone in your organization—not just the board and staff leadership—a voice\u003c\/li\u003e \u003cli\u003eInvite the feedback of your donors, your \"junior\" staff, and your volunteers\u003c\/li\u003e \u003cli\u003eGo on a listening tour to pinpoint your organizational strengths and weaknesses\u003c\/li\u003e \u003cli\u003eGain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts\u003c\/li\u003e \u003cli\u003eExplore how your organization can better use the next generation of volunteers to support the mission of your organization\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eMultigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003ePraise for\u003c\/i\u003e FUNDRAISING AND THE NEXT GENERATION\u003c\/b\u003e\u003cbr\u003e Tools for Engaging the Next Generation of Philanthropists  \u003c\/p\u003e\u003cp\u003e\"Emily Davis is \u003cb\u003e\u003ci\u003ethe\u003c\/i\u003e\u003c\/b\u003e expert on the next wave of donors. \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations.\"\u003cbr\u003e \u003cb\u003e—Trista Harris, coauthor of \u003ci\u003eHow to Become a Nonprofit Rockstar\u003c\/i\u003e \t\tExecutive Director, Headwaters Foundation for Justice\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"This book provides an excellent blueprint and practical suggestions on how nonprofits can cultivate the next generation of philanthropists.\"\u003cbr\u003e \u003cb\u003e—Beth Kanter, Beth's Blog, and coauthor of \u003ci\u003eThe Networked Nonprofit\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Think you've got the next generation figured out? Think again. This book is packed with studies, stories, and stats to help you effectively engage Gen X and Y in meaningful giving. Read it and you'll get more than a few new dollars today. You'll build new levels of support that last for years to come.\"\u003cbr\u003e \u003cb\u003e—Deirdre Maloney, author of \u003ci\u003eThe Mission Myth\u003c\/i\u003e and President of Momentum\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"I've dog-eared nearly half of the pages in this treasure of a book. At once it is an insider's guide to the motivations of the next generation of givers, a tool box for engaging them, and the best primer on social media and fundraising I have seen to date. While full of practical wisdom, it is also a collection of stories and interviews with a host of thoughtful young donors. A must-read for donors and fundraisers alike.\"\u003cbr\u003e \u003cb\u003e—Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!\"\u003cbr\u003e \u003cb\u003e—Josie Heath, President, The Community Foundation Serving Boulder County\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989265891557,"sku":"NP9781118077023","price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118077023.jpg?v=1761783441","url":"https:\/\/k12savings.com\/products\/fundraising-and-the-next-generation-website-isbn-9781118077023","provider":"K12savings","version":"1.0","type":"link"}