{"product_id":"fundraising-analytics-isbn-9780470165577","title":"Fundraising Analytics","description":"\u003cp\u003e\u003ci\u003eFundraising Analytics: Using Data to Guide Strategy Fundraising Analytics\u003c\/i\u003e shows you how to turn your nonprofit's organizational data—with an appropriate focus on donors—into actionable knowledge. The result—A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Overview of Fundraising Analytics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Analytics 3\u003c\/p\u003e \u003cp\u003eThe Mind of an Analyst 6\u003c\/p\u003e \u003cp\u003eWhat to Expect 11\u003c\/p\u003e \u003cp\u003eEnjoy the Journey 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Understanding Your Constituents 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNatural Segments 17\u003c\/p\u003e \u003cp\u003ePortfolio Assignment 18\u003c\/p\u003e \u003cp\u003eDerived Segments 19\u003c\/p\u003e \u003cp\u003eCluster Analysis Case Study 25\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Understanding Your Constituents 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Analytics and Prospecting 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDevelopment Business Process 31\u003c\/p\u003e \u003cp\u003eIntegrated Prospecting System 38\u003c\/p\u003e \u003cp\u003eAnalytics as Part of the Prospecting System 42\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Analytics and Prospecting 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Analytics and Campaign Planning 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Campaign Factors 52\u003c\/p\u003e \u003cp\u003eIncorporating Campaign Factors 62\u003c\/p\u003e \u003cp\u003eCampaign Pyramid 68\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Campaign Analytics 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Data-Driven Prospect Management 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eElements of Successful Fundraising Organizations 72\u003c\/p\u003e \u003cp\u003eProspect Management 75\u003c\/p\u003e \u003cp\u003eFinal Thoughts 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Annual Giving Analytics 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstituent Life Cycles 117\u003c\/p\u003e \u003cp\u003eTraditional Donor Segments 127\u003c\/p\u003e \u003cp\u003ePredictive Modeling for Annual Giving and Membership 128\u003c\/p\u003e \u003cp\u003eMetrics for Annual Giving 133\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Annual Giving Analytics 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Selecting Data for Mining 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelection Criteria 138\u003c\/p\u003e \u003cp\u003eVariables to Include in Your File 138\u003c\/p\u003e \u003cp\u003eFormat for Your Data File 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Descriptive Analysis: Basic Statistics and Scoring Models 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescriptives 154\u003c\/p\u003e \u003cp\u003eFrequency Distribution 159\u003c\/p\u003e \u003cp\u003eCross Tabulation 162\u003c\/p\u003e \u003cp\u003eRecoding Variables 164\u003c\/p\u003e \u003cp\u003eCorrelation 170\u003c\/p\u003e \u003cp\u003eCorrelation Ranking 173\u003c\/p\u003e \u003cp\u003eCalculating Database Capacity 175\u003c\/p\u003e \u003cp\u003eRFM Analysis 184\u003c\/p\u003e \u003cp\u003eAttachment Score 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Regression Analysis 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine Business Need or Goal 189\u003c\/p\u003e \u003cp\u003eDetermine Required Data Elements 190\u003c\/p\u003e \u003cp\u003eModel Selection 192\u003c\/p\u003e \u003cp\u003ePrepare the Data for Modeling 193\u003c\/p\u003e \u003cp\u003eModeling 197\u003c\/p\u003e \u003cp\u003eModel Evaluation 207\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Predictive Modeling 210\u003c\/p\u003e \u003cp\u003eFinal Thoughts on Fundraising Analytics 211\u003c\/p\u003e \u003cp\u003eGlossary of Common Analytics Terminology 213\u003c\/p\u003e \u003cp\u003eAFP Code of Ethical Principles and Standards of Professional Practice 217\u003c\/p\u003e \u003cp\u003eA Donor Bill of Rights 218\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e \"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy\" and that's what the book delivers.\" (\u003ci\u003eCharityChannel.com\u003c\/i\u003e, June 6, 2008) \u003cp\u003e\u003cb\u003eJoshua M. Birkholz\u003c\/b\u003e is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eFundraising Analytics\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"As long as your focus remains on the donor, your data-driven strategies will evolve to benefit your organization. To be guided by data means to be guided by donors. Donors are the remarkable coefficients in high-results equations. If you plug them into your formula, your results will be extraordinary.\"\u003cbr\u003e—\u003cb\u003eFrom Fundraising Analytics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday's successful nonprofits use information as a resource implemented in their organizational culture and realize that having an authentic vision for analytics is the key to successful fundraising. Fund-raising Analytics shows nonprofit executive directors, fundraising managers, directors of development, planned giving officers, and consultants how to turn their organizational data—with an appropriate focus on donors—into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors.\u003c\/p\u003e \u003cp\u003eWritten by Joshua Birkholz, a leading practitioner and creative thinker in the world of analytics and philanthropy, to help nonprofits recognize the opportunities provided by fundraising analytics, this innovative book explores how analytics can be optimally used to drive success in fund-raising. It provides step-by-step instructions for conducting analysis in-house, with invaluable advice on how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUnderstand your constituents\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eIdentify potential prospects for major and planned giving\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop campaign planning including capacity analysis and pyramid design\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a data-driven prospect management system\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop metrics to gauge and guide your success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSelect data for mining\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBroaden your support base\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a model to predict giving at your organization\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOrganizations are seeing remarkable results through development of sophisticated systems for understanding their customers and using data to guide strategy. Part of the Wiley\/AFP Fund Development Series, Fundraising Analytics is an easy-to-use, relevant book that can be used by all development officers with a vision towards deepening connection with donors and increasing nonprofit fundraising.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eFundraising Analytics Using Data to Guide Strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Birkholz has shown in print why he's such a sought-after presenter: his ability to humanize descriptive analytics and provide real-world applications of modeling to fundraising challenges. At the same time, the book presents analysts and statisticians with a clear window into the theory and business practices of philanthropy. Fundraising Analytics belongs on every advancement professional's bookshelf!\"\u003cbr\u003e—\u003cb\u003eRobert D. Scott\u003c\/b\u003e, Executive Director of Development Services, Massachusetts Institute of Technology\u003c\/p\u003e \u003cp\u003e\"Identifying and analyzing your best prospects is fundamental to successful fundraising. Particularly for institutions blessed with large databases, the knowledge developed through the use of analytic tools can transform the institution's ability to realize its fundraising potential. By applying science to the art of fundraising, organizations are able to bring hard evidence to management decision-making and better define the optimal size, scope, and makeup of the fundraising enterprise.\"\u003cbr\u003e—\u003cb\u003eRichard K. Naum\u003c\/b\u003e, Vice President of Development, Memorial Sloan-Kettering Cancer Center\u003c\/p\u003e \u003cp\u003e\"Companies and institutions in every industry are increasingly discov-ering the power of predictive analytics in gaining competitive advantage and driving success. In Fundraising Analytics, Josh Birkholz paints a clear picture of the application of predictive analytics in the world of nonprofit fundraising. The book establishes an easy-to-follow framework for creating a data-driven approach to decision-making and paves the way for nonprofits to transform their advancement strategies.\"\u003cbr\u003e—\u003cb\u003eJack Noonan\u003c\/b\u003e, CEO, SPSS Inc., a global leader in predictive analytics software\u003c\/p\u003e \u003cp\u003e\"Josh Birkholz makes a complex topic totally accessible. Any organization that doesn't understand the use of analytics today risks not being around tomorrow. This book is a must-have for every development shop.\"\u003cbr\u003e—\u003cb\u003eArthur J. Ochoa\u003c\/b\u003e, Esquire, Senior Vice President of Community Relations, Cedars-Sinai Medical Center\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989265858789,"sku":"NP9780470165577","price":72.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470165577.jpg?v=1761783440","url":"https:\/\/k12savings.com\/products\/fundraising-analytics-isbn-9780470165577","provider":"K12savings","version":"1.0","type":"link"}