{"product_id":"ftse-the-inside-story-isbn-9781529330021","title":"FTSE: The Inside Story","description":"\u003cbr\u003e\u003cb\u003eDescription\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eA RINGSIDE SEAT ON SOME OF THE BIGGEST DEALS AND BIGGEST PERSONALITIES IN BUSINESS AND GLOBAL POLITICS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFTSE\u003c\/i\u003e is an account of how a small start-up created by the Financial Times and the London Stock Exchange launched in the mid 1980s to provide financial information,\u003cwbr\u003e became a world leader and one of the UK's most trusted and famous brands. It chronicles how the FTSE 100 was born and details the ferocious dealmaking that followed over 35 years of market boom and bust. It provides a ringside seat on some of the biggest deals and biggest personalities in business and global politics. There have been behind-the-scenes rows with chief executives of some of the world's largest companies,\u003cwbr\u003e political in-fighting,\u003cwbr\u003e diplomatic incidents,\u003cwbr\u003e and even controversy over a pioneering push into responsible investing that began life as a conversation with James Bond actor Roger Moore.\u003cbr\u003e\u003cbr\u003eFTSE is a modern British brand recognised the world over,\u003cwbr\u003e like the Royal Family,\u003cwbr\u003e the BBC or Sir Richard Branson's Virgin empire. They are just four letters on an electronic ticker tape,\u003cwbr\u003e but FTSE has become a byword for money,\u003cwbr\u003e power,\u003cwbr\u003e influence and - crucially after numerous financial crises - trust. How this organisation,\u003cwbr\u003e FTSE International,\u003cwbr\u003e brought order to the financial system over several decades is a story of how capitalism globalised and a data revolution transformed the investment industry. It is a story of how a team of British innovators seized an opportunity to build a business that today leads its field and guides the fortunes of an astonishing $16 trillion of funds. It is a story that Mark Makepeace,\u003cwbr\u003e as the founding Chief Executive of FTSE International,\u003cwbr\u003e knows better than anybody.\u003c\/wbr\u003e\u003c\/wbr\u003e\u003c\/wbr\u003e\u003c\/wbr\u003e\u003c\/wbr\u003e\u003c\/wbr\u003e\u003c\/wbr\u003e","brand":"Nicholas Brealey","offers":[{"title":"Default Title","offer_id":44895224430821,"sku":"NP9781529330021","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_17f6f03a-80a4-44ec-a285-c1a29f7f7758.jpg?v=1773102285","url":"https:\/\/k12savings.com\/products\/ftse-the-inside-story-isbn-9781529330021","provider":"K12savings","version":"1.0","type":"link"}