{"product_id":"from-chaos-to-concept-isbn-9781119628965","title":"From Chaos to Concept","description":"\u003cp\u003e\u003cb\u003eThis book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreating and documenting goals, strategies, objectives, and tactics\u003c\/li\u003e \u003cli\u003eDefining or refining personas based on your measurable objectives (OKRs)\u003c\/li\u003e \u003cli\u003eCreating and iterating on scenarios based your prioritized personas\u003c\/li\u003e \u003cli\u003eA team approach to defining the product and roadmap to address critical use cases\u003c\/li\u003e \u003cli\u003eTeam based divergent ideation and solution exploration\u003c\/li\u003e \u003cli\u003eTeam based convergent solution definition\u003c\/li\u003e \u003cli\u003eWireframing potential solutions for rapid research and iteration\u003c\/li\u003e \u003cli\u003eUsing quantitative and qualitative methods to understand usage and test with users\u003c\/li\u003e \u003cli\u003eExploring approaches to taxonomy and information architecture\u003c\/li\u003e \u003cli\u003eUsing psychology and human factors to drive your design decisions\u003c\/li\u003e \u003cli\u003eDeveloping performant, accessible, maintainable experiences\u003c\/li\u003e \u003cli\u003eUsing analytics to measure the results and inform the next iteration\u003c\/li\u003e \u003cli\u003eHow this process differs based on the size of the company or team that is employing it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIntroduction: The Golden Butter Knife xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 1: Make It Useful 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat are We Trying to Do and How Will We Know If We Did It? 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 2: Make It Usable 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho are We Designing This For?—Personas\/User Segments 31\u003c\/p\u003e \u003cp\u003eWhat Do They Need?—Scenarios 38\u003c\/p\u003e \u003cp\u003eWhen Will We Design and Build It?: The Product Roadmap 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 3: Make It Beautiful 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eScannability, Readability, Comprehension 62\u003c\/p\u003e \u003cp\u003eUsing the Inverted Pyramid Model for Content 63\u003c\/p\u003e \u003cp\u003eAlignment and the Grid 65\u003c\/p\u003e \u003cp\u003eVisual Hierarchy 67\u003c\/p\u003e \u003cp\u003eComposition 69\u003c\/p\u003e \u003cp\u003eScope 74\u003c\/p\u003e \u003cp\u003eThe Golden Triangle 74\u003c\/p\u003e \u003cp\u003eThe F, Z, and Other Gaze Patterns 76\u003c\/p\u003e \u003cp\u003eGestalt Patterns 77\u003c\/p\u003e \u003cp\u003eColor 86\u003c\/p\u003e \u003cp\u003eThematic Appropriateness 88\u003c\/p\u003e \u003cp\u003eData Visualization 90\u003c\/p\u003e \u003cp\u003eFurther Reading 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 4: Make It Functional 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFramework-itis and Code Bloat 98\u003c\/p\u003e \u003cp\u003eTesting across Platforms, Browsers, and Devices 99\u003c\/p\u003e \u003cp\u003eAccessibility 102\u003c\/p\u003e \u003cp\u003eFurther Reading 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 5: Make It Measurable 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFaUX 107\u003c\/p\u003e \u003cp\u003eAnalytics 110\u003c\/p\u003e \u003cp\u003eConversions and Micro Conversions 111\u003c\/p\u003e \u003cp\u003eBe Curious and Analytical 113\u003c\/p\u003e \u003cp\u003eGoogle Analytics 115\u003c\/p\u003e \u003cp\u003eMouseflow 115\u003c\/p\u003e \u003cp\u003eReverse Path Analysis to Understand Failure 117\u003c\/p\u003e \u003cp\u003eBeing Misled by Your Data 118\u003c\/p\u003e \u003cp\u003eFear of Change 119\u003c\/p\u003e \u003cp\u003eEase the Fear of Change with A\/B Testing 120\u003c\/p\u003e \u003cp\u003eSome Helpful Tools of the Trade 121\u003c\/p\u003e \u003cp\u003eFurther Reading 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 6: Make It Better 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning Your Iterations 123\u003c\/p\u003e \u003cp\u003eResearch 124\u003c\/p\u003e \u003cp\u003eAnalysis 125\u003c\/p\u003e \u003cp\u003eFindings 126\u003c\/p\u003e \u003cp\u003eRecommendations 128\u003c\/p\u003e \u003cp\u003ePrioritization 130\u003c\/p\u003e \u003cp\u003eEffort 132\u003c\/p\u003e \u003cp\u003eFurther Reading 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCH 7: Make These Methods Work for You 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with a Greenfield Project or at a Startup 135\u003c\/p\u003e \u003cp\u003eUnderstanding the Market 136\u003c\/p\u003e \u003cp\u003eWhat Comes Next? 154\u003c\/p\u003e \u003cp\u003eWorking within an Established Company 168\u003c\/p\u003e \u003cp\u003eConclusion 176\u003c\/p\u003e \u003cp\u003eIndex 179\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKEVIN C. BRAUN\u003c\/b\u003e is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe cost to fix an error found after product release was four to five times as much as one uncovered during design.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e-THE IBM SYSTEMS SCIENCE INSTITUTE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnrealistic or unarticulated project goals and badly defined system requirements are among the top documented reasons that software projects fail.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e-THE IEEE SPECTRUM REPORT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOnly one-quarter of the managers surveyed could list three of the company's five strategic priorities. Even worse, one-third of the leaders charged with implementing the company's strategy could not list even one.\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e-THE STRATEGIC AGILITY PROJECT MIT SLOAN MANAGEMENT REVIEW\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFROM CHAOS TO CONCEPT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI wrote this book\u003c\/b\u003e to help companies address the issues mentioned in the quotes to the left. If you are a designer, developer, product owner, or student looking to get into any of these professions this book will provide you with the methods and tools necessary to enable your teams to design and build experiences customers love and avoid the primary reasons software projects fail.\u003c\/p\u003e \u003cp\u003eBy reading this book you will learn how to use goals, strategies, and measurable objectives in combination with personas, scenarios, and use cases to create useful, usable, and beautiful user experiences. This book covers both UX strategy and execution and will help your company not only improve top-line revenue by creating products users love but also improve the bottom-line by creating operational efficiencies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHIS BOOK WILL HELP YOU...\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eStop designing and building useless products and features\u003c\/b\u003e\u003cbr\u003e \u003ci\u003e\"There is nothing worse than a crisp image of a fuzzy concept\"\u003c\/i\u003e\u003cbr\u003e -\u003cb\u003eANSEL ADAMS\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEnsure your solutions are useable before you spend time and money making them beautiful\u003c\/b\u003e\u003cbr\u003e \u003ci\u003e\"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.\"\u003c\/i\u003e\u003cbr\u003e -\u003cb\u003eSTEVE JOBS\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDesign your solutions so that they are beautiful and will enable users to scan, read, comprehend, and complete tasks more efficiently\u003c\/b\u003e\u003cbr\u003e \u003ci\u003e\"Design is the silent ambassador to your brand\"\u003c\/i\u003e\u003cbr\u003e -\u003cb\u003ePAUL RAND\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMeasure the performance of your solutions and use data to drive the direction of your next iteration\u003c\/b\u003e\u003cbr\u003e \u003ci\u003e\"There are so many people who can figure costs, and so few who can measure values.\"\u003c\/i\u003e\u003cbr\u003e -\u003cb\u003eJOHN JENNINGS\u003c\/b\u003e\n\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989246787813,"sku":"NP9781119628965","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119628965.jpg?v=1761783364","url":"https:\/\/k12savings.com\/products\/from-chaos-to-concept-isbn-9781119628965","provider":"K12savings","version":"1.0","type":"link"}