{"product_id":"from-airline-reservations-to-sonic-the-hedgehog-isbn-9780262532624","title":"From Airline Reservations to Sonic the Hedgehog","description":"\u003cb\u003eA business history of the software industry from the days of custom programming to the age of mass-market software and video games.\u003c\/b\u003e\u003cp\u003eFrom its first glimmerings in the 1950s, the software industry has evolved to become the fourth largest industrial sector of the US economy. Starting with a handful of software contractors who produced specialized programs for the few existing machines, the industry grew to include producers of corporate software packages and then makers of mass-market products and recreational software. This book tells the story of each of these types of firm, focusing on the products they developed, the business models they followed, and the markets they served. By describing the breadth of this industry, Martin Campbell-Kelly corrects the popular misconception that one firm is at the center of the software universe. He also tells the story of lucrative software products such as IBM's CICS and SAP's R\/3, which, though little known to the general public, lie at the heart of today's information infrastructure.With its wealth of industry data and its thoughtful judgments, this book will become a starting point for all future investigations of this fundamental component of computer history.\u003c\/p\u003e...a crucial document for anyone interested in understanding the history of software from a business perspective.—\u003ci\u003efirstmonday.org\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA timely reminder of earlier booms and busts...\u003c\/p\u003e—\u003cb\u003eBarry Fox\u003c\/b\u003e, \u003ci\u003eNew Scientist\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA valuable long view of...the high-visibility Silicon Valley stock-market bubble.\u003c\/p\u003e—\u003cb\u003eSteven Poole\u003c\/b\u003e, \u003ci\u003eThe Guardian\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA well-rounded look at the software industry from a business perspective. Highly recommended.\u003c\/p\u003e—\u003ci\u003eLibrary Journal\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eCampbell-Kelly is the first historian to give us a comprehensive overview of this hidden industry...\u003c\/p\u003e—\u003cb\u003eDavid Siegfried\u003c\/b\u003e, \u003ci\u003eBooklist\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eFrom Airline Reservations to Sonic the Hedgehog should command a wide audience...\u003c\/p\u003e—\u003ci\u003eSlashdot.org\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eI strongly recommend this book...\u003c\/p\u003e—\u003cb\u003ePaul Ceruzzi\u003c\/b\u003e, \u003ci\u003eThe Times Higher Education Supplement\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eIn his incisive, panoramic book... Martin Campbell-Kelly delivers all three: context, insight, even occasional humor.\u003c\/p\u003e—\u003cb\u003eSteve Lohr\u003c\/b\u003e, \u003ci\u003eThe New York Times\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eIn his incisive, panoramic book...Martin Campbell-Kelly delivers...context, insight, even occasional humor.\u003c\/p\u003e—\u003cb\u003eSteve Lohr\u003c\/b\u003e, \u003ci\u003eThe New York Times\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA timely reminder of earlier booms and busts.\u003c\/p\u003e—\u003cb\u003eBarry Fox\u003c\/b\u003e, \u003ci\u003eNew Scientist\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA valuable long view of what is...the high-visibility Silicon Valley stock-market bubble.\u003c\/p\u003e—\u003cb\u003eSteven Poole\u003c\/b\u003e, \u003ci\u003eThe Guardian\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eI strongly recommend this book...\u003c\/p\u003e—\u003cb\u003ePaul Ceruzzi\u003c\/b\u003e—\u003cbr\u003e\u003cp\u003eIn his incisive, panoramic book...Martin Campbell-Kelly delivers all three: context, insight, even occasional humor.\u003c\/p\u003e—\u003cb\u003eSteve Lohr\u003c\/b\u003e, \u003ci\u003eThe New York Times\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003e...Provides a smooth, very readable ride through the growth of one of the last half century's most important industries.\u003c\/p\u003e—\u003cb\u003eCal Clinchard\u003c\/b\u003e, \u003ci\u003ePC Today\u003c\/i\u003e—Martin Campbell-Kelly is Reader in Computer Science at the University of Warwick.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46301629055205,"sku":"NP9780262532624","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262532624.jpg?v=1767727728","url":"https:\/\/k12savings.com\/products\/from-airline-reservations-to-sonic-the-hedgehog-isbn-9780262532624","provider":"K12savings","version":"1.0","type":"link"}