{"product_id":"free-prize-inside-isbn-9781591841678","title":"Free Prize Inside","description":"\u003cb\u003eHow to find the soft innovation that will make your product, service, school, church, or career worth talking about.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller \u003ci\u003ePurple Cow\u003c\/i\u003e taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. \u003cbr\u003e\u003cbr\u003e \u003ci\u003eFree Prize Inside\u003c\/i\u003e, the sequel to \u003ci\u003ePurple Cow\u003c\/i\u003e, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. \u003cbr\u003e\u003cbr\u003e Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:\u003cbr\u003e\u003cbr\u003e• The Tupperware party, which turned buying plastic bowls into a social event\u003cbr\u003e• Flintstones vitamins, which turned a serious product into something fun\u003cbr\u003e• The free change-counting machine at every Commerce Bank branch\u003cbr\u003e• The little blue box from Tiffany, which makes people happy before they even open it \u003cbr\u003e\u003cbr\u003e This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, \u003ci\u003eForbes\u003c\/i\u003e)\u003cbr\u003e\u003cbr\u003eGodin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (\u003ci\u003eManagement Consulting News\u003c\/i\u003e)\u003cbr\u003e\u003cbr\u003eGodin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, \u003ci\u003eMiami Herald\u003c\/i\u003e)Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of \u003cb\u003ePermission Marketing\u003c\/b\u003e, \u003cb\u003eUnleashing the Ideavirus\u003c\/b\u003e, \u003cb\u003eThe Big Red Fez\u003c\/b\u003e, \u003cb\u003eSurvival Is Not Enough\u003c\/b\u003e, and \u003cb\u003ePurple Cow\u003c\/b\u003e.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46302141087973,"sku":"NP9781591841678","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591841678.jpg?v=1767727670","url":"https:\/\/k12savings.com\/products\/free-prize-inside-isbn-9781591841678","provider":"K12savings","version":"1.0","type":"link"}