{"product_id":"found-money-isbn-9780470483350","title":"Found Money","description":"\u003cp\u003eA fresh perspective on what it takes to run a moneymaking small business\u003c\/p\u003e \u003cp\u003eIf you're a small business owner, you probably started out with a great idea, an entrepreneurial dream, and the willingness to work as hard as you have to. You're up-and-running, your products and services are selling, and you are working as hard as you can. But where do you go from here? How do you get there? And how can you be sure your business will make you money now and for the long term?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFound Money\u003c\/i\u003e presents a new and powerful approach to small-business success. It helps you figure out, instantly, whether your business is on-track or flying off the rails (and how to correct it if it is flying off the rails). Not only does it help you understand how your business makes you money, but how to control that process as well. It offers accessible, easy-to-use tools and tactics to help you understand the links between what happens in your small business and the financial results you achieve so you can proactively create the financial results you want.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps you maximize the money your small business makes by showing you where additional profit and cash flow is hiding right now in your business\u003c\/li\u003e \u003cli\u003eSteve Wilkinghoff is an accountant and consultant who helps businesses reach their full, money-making potential\u003c\/li\u003e \u003cli\u003eForeword by Michael Gerber, preeminent small business guru\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you own your own small business but don't know how to take control of the financial results it gives you, \u003ci\u003eFound Money\u003c\/i\u003e hands you the strategies, tactics and tools you need to take control, and direct and maximize the money-making process.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eWhat’s the Purpose of Your Business? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Do \u003ci\u003eYou \u003c\/i\u003eThink Is the Purpose of Your Business?\u003c\/p\u003e \u003cp\u003eSo What \u003ci\u003eIs \u003c\/i\u003ethe Purpose of Your Business?\u003c\/p\u003e \u003cp\u003eThe Found Money System Can Help\u003c\/p\u003e \u003cp\u003eFive Keys to Success with the Found Money System\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eWhen Does Your Business Make Money? 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Nasty Urban Legend\u003c\/p\u003e \u003cp\u003eHow \u003ci\u003eDoesn’t \u003c\/i\u003eYour Business Make Money?\u003c\/p\u003e \u003cp\u003eHow \u003ci\u003eDoes \u003c\/i\u003eYour Business Make Money?\u003c\/p\u003e \u003cp\u003eTriple Overlap—The Key to a Moneymaking Business\u003c\/p\u003e \u003cp\u003eWatch Out for the Danger Zones\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eMaking Money: Net Profit 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNet Profit\u003c\/p\u003e \u003cp\u003eWhat Is Net Profit?\u003c\/p\u003e \u003cp\u003eControlling the Process of Net Profit\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eMaking Money: Return on Investment 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBreaking It Down\u003c\/p\u003e \u003cp\u003eEating Soup with a Fork\u003c\/p\u003e \u003cp\u003eBack to School\u003c\/p\u003e \u003cp\u003eThe Business Death Spiral\u003c\/p\u003e \u003cp\u003eThe Death Spiral in Action\u003c\/p\u003e \u003cp\u003eDefeating the Death Spiral\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eMaking Money: Positive Cash Flow 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Cash Flow?\u003c\/p\u003e \u003cp\u003eWhat Cash Flow Is Not Your Growth Limiter\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eIs \u003ci\u003eYour \u003c\/i\u003eBusiness Making You Money? 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere Are You Now?\u003c\/p\u003e \u003cp\u003eIs Your Business Making Money?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eWhich Products Make You Money? (And Which Ones Don’t?) 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGross Margin—It’s Critical!\u003c\/p\u003e \u003cp\u003eA Surprise forMe\u003c\/p\u003e \u003cp\u003eThe Ugly Duckling of a Successful Business\u003c\/p\u003e \u003cp\u003eGross Margin—What Is It?\u003c\/p\u003e \u003cp\u003eGross Margin versus Gross Profit\u003c\/p\u003e \u003cp\u003eGross Margin Analysis\u003c\/p\u003e \u003cp\u003ePutting the Triple Overlap Together\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eGross Margin Math 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCalculating Gross Margin\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 \u003c\/b\u003e\u003cb\u003eWhich Customers Make You Money? (And Which Ones Don’t?) 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoneymaking Customers\u003c\/p\u003e \u003cp\u003eCustomer Gross Profit\u003c\/p\u003e \u003cp\u003eCustomer ROI\u003c\/p\u003e \u003cp\u003eCustomer Cash Flow\u003c\/p\u003e \u003cp\u003eCCM’s Cool, But Can It Make You Money?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 \u003c\/b\u003e\u003cb\u003eYour Customer Profitability Map 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Very Own Drawbridge\u003c\/p\u003e \u003cp\u003eYour Customer Profitability Map\u003c\/p\u003e \u003cp\u003eResonance Score\u003c\/p\u003e \u003cp\u003eBack to the Customer Profitability Plot\u003c\/p\u003e \u003cp\u003eGuard Your Drawbridge\u003c\/p\u003e \u003cp\u003eCustomer Profitability Map Tactics and Actions\u003c\/p\u003e \u003cp\u003eCreating Your Own Customer Profitability Map\u003c\/p\u003e \u003cp\u003eAnalyzing Your Customer Profitability Map\u003c\/p\u003e \u003cp\u003eRoll Up Your Sleeves\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 \u003c\/b\u003e\u003cb\u003eFound Money Math (It’s Fun—Really) 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRussian Roulette for Your Business\u003c\/p\u003e \u003cp\u003eThe Gross Profit Formula, Revisited\u003c\/p\u003e \u003cp\u003eThe Found Money Gross Profit Formula in Action\u003c\/p\u003e \u003cp\u003eThe Wizard of (Profit) Oz\u003c\/p\u003e \u003cp\u003eIt’s All About Leverage\u003c\/p\u003e \u003cp\u003eCost\/Volume\/Profit Analysis\u003c\/p\u003e \u003cp\u003eCVPA as Your Business Roadmap\u003c\/p\u003e \u003cp\u003eGetting There from Here\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 \u003c\/b\u003e\u003cb\u003eYour Pricing Bootcamp 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSome Thought-Provoking Questions\u003c\/p\u003e \u003cp\u003eYour Found Money Replacement Factor\u003c\/p\u003e \u003cp\u003eStep Toward Your Fear of Pricing\u003c\/p\u003e \u003cp\u003eYour Found Money Price Cut Factor\u003c\/p\u003e \u003cp\u003ePrice Doesn’t Really Matter at All!\u003c\/p\u003e \u003cp\u003eYour Price Strategy\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 \u003c\/b\u003e\u003cb\u003eThe End of the Line \u003ci\u003e. . . \u003c\/i\u003eand Just the Beginning 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout the Author 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSTEVE WILKINGHOFF\u003c\/b\u003e has helped hundreds of businesses reach their full potential during his sixteen years as a consultant. He is a Chartered Accountant, a Certified Guerrilla Marketing Coach, and an active speaker.  \u003c\/p\u003e\u003cp\u003eFor more information or to receive Steve's steady flow of new ideas and unique perspectives, please visit www.stevewilkinghoff.com.   \u003c\/p\u003e\u003cp\u003eIF YOU'RE A small business owner, you're working hard and trying to do the right things while hoping that somehow your business will make enough money. But that approach puts your business in control of you and your life. You end up working too hard, laying it all on the line, and hoping to make just enough money to survive. \u003c\/p\u003e\u003cp\u003eBut it absolutely does \u003ci\u003enot\u003c\/i\u003e have to be that way. \u003ci\u003eYou\u003c\/i\u003e should be the one in control of your business and the financial results it creates. \u003ci\u003eYou\u003c\/i\u003e should decide how much money you want from your business and then create your business to fulfill that vision—to become a thriving and sustainable vehicle for your dream lifestyle. \u003c\/p\u003e\u003cp\u003eBut how do you get that kind of control? Where do you start? \u003ci\u003eFound Money\u003c\/i\u003e shows you how to get control, create specific financial results, decide what you want from your business, and then take specific steps to get there. Even if your business is doing well, it could still do better. \u003ci\u003eFound Money\u003c\/i\u003e shows you the connections between what happens in your business on a daily basis and the financial results it creates in the long term.  \u003c\/p\u003e\u003cp\u003eWith the proven and effective strategies, tactics, and tools inside, you'll have the power to take control over your business and proactively create the financial results you want, using key elements such as:  \u003c\/p\u003e\u003cul\u003e \u003cb\u003e\u003cli\u003eTHE TRIPLE OVERLAP—\u003c\/li\u003e\u003c\/b\u003ethe three things your business, every product, every service, and every customer must have in order for your business to actually make money \u003cb\u003e\u003cli\u003eCUSTOMER PROFITABILITY MAPPING—\u003c\/li\u003e\u003c\/b\u003ea unique graphic method that instantly shows you which customers to focus on \u003cb\u003e\u003cli\u003eFOUND MONEY BREAKEVEN—\u003c\/li\u003e\u003c\/b\u003eyou must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type, and characteristics of the customers, products, and services that will take you there \u003cb\u003e\u003cli\u003ePRICING BOOTCAMP—\u003c\/li\u003e\u003c\/b\u003eit's essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace and why \u003cb\u003e\u003cli\u003eQUICK-FAILING—\u003c\/li\u003e\u003c\/b\u003e \u003ci\u003eFound Money\u003c\/i\u003e gives you the tools and encouragement to test new ideas and assess their impact on your financial results before making any major changes \u003c\/ul\u003e  \u003cp\u003eIn addition to these five elements, \u003ci\u003eFound Money\u003c\/i\u003e shows you how to quickly gauge the financial performance of your small business—whether it's right on track or running off the rails—giving you the tools you need to chart a course to long-term sustainability and profitability.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989236859109,"sku":"NP9780470483350","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470483350.jpg?v=1761783324","url":"https:\/\/k12savings.com\/products\/found-money-isbn-9780470483350","provider":"K12savings","version":"1.0","type":"link"}