Foreign Advertising in China

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth. Acknowledgments.

1 China's Encounter with Global Advertising Culture.

2 The Advertising Revolution: Foreign Advertising in China in the 20th Century.

3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads.

4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing.

5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising.

6 Global Advertising, Chinese Style.

Epilogue.

Notes.

Selected Bibliography.

Index.

JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC/Q-TOF and LC/ESI-MS/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.