{"product_id":"forbes-greatest-business-stories-of-all-time-isbn-9780471143147","title":"Forbes Greatest Business Stories of All Time","description":"What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.\u003cbr\u003e \u003cbr\u003e Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.\u003cbr\u003e \u003cbr\u003e Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.\u003cbr\u003e \u003cbr\u003e Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen muß. Unbändiger Ehrgeiz, geniale Führungsgröße, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10\/97) Partial table of contents:\u003cbr\u003e \u003cbr\u003e Robert Morris: America's First Financier.\u003cbr\u003e \u003cbr\u003e Cyrus McCormick's Reaper and the Industrialization of Farming.\u003cbr\u003e \u003cbr\u003e John D. Rockefeller and the Modern Corporation.\u003cbr\u003e \u003cbr\u003e Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership.\u003cbr\u003e \u003cbr\u003e Walt Disney and his Family-Entertainment Empire.\u003cbr\u003e \u003cbr\u003e Ray Kroc, McDonald's, and the Fast-Food Industry.\u003cbr\u003e \u003cbr\u003e Betting the Company: Joseph Wilson and the Xerox 914.\u003cbr\u003e \u003cbr\u003e American Express and the Charge Card.\u003cbr\u003e \u003cbr\u003e Mary Kay Ash and her Corporate Culture for Women.\u003cbr\u003e \u003cbr\u003e Sam Walton, Wal-Mart, and the Discounting of America.\u003cbr\u003e \u003cbr\u003e The Turnaround at Harley-Davidson.\u003cbr\u003e \u003cbr\u003e Kohlberg Kravis Roberts \u0026amp; Co.\u003cbr\u003e \u003cbr\u003e and the Leveraged Buyout.\u003cbr\u003e \u003cbr\u003e William Gates and the Dominance of Microsoft.\u003cbr\u003e \u003cbr\u003e Notes on Sources.\u003cbr\u003e \u003cbr\u003e Index. Daniel Gross was educated at Cornell University and holds a master's degree in American history from Harvard University. A freelance journalist, he has written about business, politics, and American history for many publications, including the Washington Post, New York Magazine, the New York Observer, the Boston Globe, Audacity, and the New Republic. He lives in New York City.\u003cbr\u003e \u003cbr\u003e Forbes Magazine, Founded in 1917, Forbes has brought the nation's greatest business stories to readers for more than three quarters of a century. The magazine's unique brand of hard-hitting reporting, challenging the conventional wisdom, has made Forbes must-reading for successful executives. Published biweekly, every issue contains more than 50 concise, original stories, written from a top manager's perspective, about companies and the people who run them. What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Wait Disney have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. While most of us have a general knowledge of these and other legendary figures, few know the details of their exceptional careers. Daniel Gross and the Editors of Forbes magazine, one of the world's foremost business publications, present twenty fascinating stories. You'll meet the personalities behind some of the best-known name brands in history, including McDonald's, Harley-Davidson, RCA, Merrill Lynch, Xerox, Wal-Mart, and Standard Oil, among others. Forbes Greatest Business Stories of All Time draws on a wealth of sources to offer this priceless collection. The book brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into a fast-food Empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Covering industries ranging from oil to cosmetics, from the eighteenth century up to the present, Forbes Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. These tales are as entertaining as they are informative-an essential tool for business enthusiasts and anyone interested in how our modern commercial culture was built. Forbes Magazine Founded in 1917, Forbes has brought the nation's greatest business stories to readers for more than three quarters of a century. The magazine's unique brand of hard-hitting reporting, challenging the conventional wisdom, has made Forbes must-reading for successful executives. Published biweekly, every issue contains more than 50 concise, original stories, written from a top manager's perspective, about companies and the people who run them. Robert Morris: America's First Financier\u003cbr\u003e \u003cbr\u003e Cyrus McCormick's Reaper and the Industrialization of Farming\u003cbr\u003e \u003cbr\u003e John D. Rockefeller and the Modern Corporation\u003cbr\u003e \u003cbr\u003e J. P. Morgan Saves the Country\u003cbr\u003e \u003cbr\u003e Henry Ford and the Model T\u003cbr\u003e \u003cbr\u003e Charles Merrill and the Democratization of Stock Ownership\u003cbr\u003e \u003cbr\u003e David Sarnoff, RCA, and the Rise of Broadcasting\u003cbr\u003e \u003cbr\u003e Walt Disney and his Family-Entertainment Empire\u003cbr\u003e \u003cbr\u003e John Johnson: Finding the Black Consumer\u003cbr\u003e \u003cbr\u003e David Ogilvy and the Creation of Modern Advertising\u003cbr\u003e \u003cbr\u003e Ray Kroc, McDonald's, and the Fast-Food Industry\u003cbr\u003e \u003cbr\u003e Betting the Company: Joseph Wilson and the Xerox 914\u003cbr\u003e \u003cbr\u003e American Express and the Charge Card\u003cbr\u003e \u003cbr\u003e Mary Kay Ash and her Corporate Culture for Women\u003cbr\u003e \u003cbr\u003e Intel's Microprocessor and the Computer Revolution\u003cbr\u003e \u003cbr\u003e Sam Walton, Wal-Mart, and the Discounting of America\u003cbr\u003e \u003cbr\u003e William McGowan and MCI: A New World of Telecommunications\u003cbr\u003e \u003cbr\u003e The Turnaround at Harley-Davidson\u003cbr\u003e \u003cbr\u003e Kohlberg Kravis Roberts \u0026amp; Co. and the Leveraged Buyout\u003cbr\u003e \u003cbr\u003e William Gates and the Dominance of Microsoft\u003cbr\u003e \u003cbr\u003e A Byron Preiss Visual Publications book\u003cbr\u003e \u003cbr\u003e What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it.\u003cbr\u003e \u003cbr\u003e While most of us have a general knowledge of these and other legendary figures, few know the details of their exceptional careers. Daniel Gross and the Editors of Forbes magazine, one of the world's foremost business publications, present twenty fascinating stories. You'll meet the personalities behind some of the best-known name brands in history, including McDonald's, Harley-Davidson, RCA, Merrill Lynch, Xerox, Wal-Mart, and Standard Oil, among others.\u003cbr\u003e \u003cbr\u003e Forbes Greatest Business Stories of All Time draws on a wealth of sources to offer this priceless collection. The book brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into a fast-food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.\u003cbr\u003e \u003cbr\u003e Covering industries ranging from oil to cosmetics, from the eighteenth century up to the present, Forbes Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. These tales are as entertaining as they are informative-an essential tool for business enthusiasts and anyone interested in how our modern commercial culture was built.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989230010597,"sku":"NP9780471143147","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471143147.jpg?v=1761783296","url":"https:\/\/k12savings.com\/products\/forbes-greatest-business-stories-of-all-time-isbn-9780471143147","provider":"K12savings","version":"1.0","type":"link"}