{"product_id":"for-immediate-release-isbn-9781953295095","title":"For Immediate Release","description":"It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, \u003ci\u003eFor Immediate Release\u003c\/i\u003e, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFor Immediate Release\u003c\/i\u003e will show you how to:\u003cbr\u003e\u003cbr\u003e Frame the debate and control the conversation\u003cbr\u003e Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them\u003cbr\u003e Promote the interests of your brand or business; deter or potentially stop what is not in your interest\u003cbr\u003e Build on great press, and avoid or minimize bad press\u003cbr\u003e Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see\u003cbr\u003e Handle a crisis in the most effective and efficient manner\u003cbr\u003eSee the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.\"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. \u003ci\u003eFor Immediate Release\u003c\/i\u003e should be required reading for anyone in business, large or small.\"\u003cbr\u003e\u003cbr\u003e--David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp\u003cbr\u003e\u003cbr\u003e\"Torossian's \u003ci\u003eFor Immediate Release\u003c\/i\u003e is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24\/7 media world.\"\u003cbr\u003e\u003cbr\u003e--The Shark Daymond John, founder, president, and CEO of FUBU\u003cbr\u003e\u003cbr\u003e\"Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. \u003ci\u003eFor Immediate Release\u003c\/i\u003e is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level.\"\u003cbr\u003e\u003cbr\u003e--Ron Vigdor, Founder, BornFree®\u003cbr\u003e\u003cbr\u003e\"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. \u003ci\u003eFor Immediate Release\u003c\/i\u003e is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so.  Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand.\"\u003cbr\u003e\u003cbr\u003e--Amir Korangy, Publisher of \u003ci\u003eThe Real Deal\u003c\/i\u003e magazine\u003cbr\u003e\u003cbr\u003e\"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. \u003ci\u003eFor Immediate Release\u003c\/i\u003e is a must-read book.\"\u003cbr\u003e\u003cbr\u003e--Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and named one of the \"25 Most Influential Evangelicals\" in America by \u003ci\u003eTime\u003c\/i\u003e magazine\u003cbr\u003e\u003cbr\u003e\"Knowing Ronn Torossian for many years, I find him to be a man of his word and someone to ‘ride the river with' because he is 100% dependable! His book, \u003ci\u003eFor Immediate Release\u003c\/i\u003e explores the balance between media and public relations, and it is an invaluable guide for anyone wanting to better understand PR. His stories are real ‘war' stories and can't be taught in a classroom – they were enjoyable to read and I loved the book.\"\u003cbr\u003e\u003cbr\u003e--Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion\u003cbr\u003e\u003cbr\u003e\"I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. One\u003cbr\u003eonly needs to read, evaluate, and conclude, 'I couldn't have thought of that...' or 'That makes sense!'\"\u003cbr\u003e\u003cbr\u003e--Paul Carlucci, publisher, \u003ci\u003eNew York Post\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Ronn Torossian has always had a brilliant ability to present complicated, sophisticated ideas with clarity and simplicity. \u003ci\u003eFor Immediate Release\u003c\/i\u003e is no exception. In it, Ronn demonstrates his unique talent for understanding the issues, deciphering and filtering them, and then presenting them to the public in just the right way. This book takes the reader into Ronn's world, and gives a glimpse of his passion, brilliance, and rare aptitude for communicating well.\"\u003cbr\u003e\u003cbr\u003e--Rabbi Avi Weiss, National President, Coalition for Jewish Concerns – Named 2010 \u0026amp; 2011 to \u003ci\u003eNewsweek\u003c\/i\u003e list of most influential American RabbisRonn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. One of the foremost public relations experts in the US, Torossian's work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies, and academic institutions.\u003cbr\u003e\u003cbr\u003eA semi-finalist for Ernst \u0026amp; Young's Entrepreneur of the Year, Ronn Torossian was named to \u003ci\u003ePR Week\u003c\/i\u003e's \"40 Under 40\" list, \u003ci\u003eAdvertising Age\u003c\/i\u003e's \"40 Under 40\" list, and is a member of Young Presidents Organization (YPO). He has worked on PR programs for clients including Whole Foods, Coca-Cola, Microsoft, Barnes \u0026amp; Noble Online, Evian Natural Spring Water, Anheuser-Busch, IHOP, Harrah's Entertainment, Fortune 100 mainstay EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Marriott Hotels, Vail Resorts, Phillips-Van Heusen, McDonald's, The Ice Rink at Rockefeller Center, Ahava Skin Care, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, Pamela Anderson, Snoop Dogg, Lil' Kim, the Government of Israel, and others.\u003cbr\u003e\u003cbr\u003eKaren Kelly is a journalist, writer and editor. You can visit her at karenkellywriter.com.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46300148695269,"sku":"NP9781953295095","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781953295095_f2854039-ffd0-491c-bc06-b7da49916293.jpg?v=1742918902","url":"https:\/\/k12savings.com\/products\/for-immediate-release-isbn-9781953295095","provider":"K12savings","version":"1.0","type":"link"}