{"product_id":"fisher-investments-on-technology-isbn-9780470452370","title":"Fisher Investments on Technology","description":"The sixth installment of the \u003ci\u003eFisher Investments On\u003c\/i\u003e series is a comprehensive guide to understanding and analyzing investment opportunities within the Technology sector. \u003ci\u003eFisher Investments on Technology\u003c\/i\u003e can help you quickly become familiar with this highly diversified sector, how the sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing Technology firms.  \u003cp\u003eThis reliable guide skillfully addresses how to determine optimal times to invest in Technology stocks, and which industries and sub-industries have the potential to perform well in various environments. The global Technology sector is complex, including a variety of sub-industries and countries—each with their own unique characteristics. Using the framework found here, you'll discover how to identify these differences, spot opportunities, and avoid major pitfalls.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFisher Investments on Technology:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses industry fundamentals, drivers, attributes, and potential challenges\u003c\/li\u003e \u003cli\u003eAddresses the challenges unique to Technology and some common pitfalls to avoid.\u003c\/li\u003e \u003cli\u003eDelves into top-down investment methodology as well as individual security analysis.\u003c\/li\u003e \u003cli\u003eOutlines a five-step process to help differentiate Technology firms—designed to help you identify ones that may have greatest probability of outperforming\u003c\/li\u003e \u003cli\u003eProvides investment strategies for a variety of market environments\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with in-depth insights and expert advice, \u003ci\u003eFisher Investments on Technology\u003c\/i\u003e provides a framework for understanding this sector and its industries to help you make better investment decisions—now and in the future. With this book as your guide, you can gain a global perspective of the Technology sector and discover strategies to help achieve your investing goals.\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Getting Started in Technology 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Technology Basics 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Than Gadgets A Means 4\u003c\/p\u003e \u003cp\u003eTechnology 101 7\u003c\/p\u003e \u003cp\u003eStarting Small: Semiconductors 7\u003c\/p\u003e \u003cp\u003eGetting Larger: Products and Components 12\u003c\/p\u003e \u003cp\u003eMaking It All Work: Software and Services 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Brief History of Modern Technology 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Snowball Event: History of Semiconductors 26\u003c\/p\u003e \u003cp\u003eHistory of Computers 31\u003c\/p\u003e \u003cp\u003eHistory of Communications 35\u003c\/p\u003e \u003cp\u003eHistory of the Internet 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Technology Sector Drivers 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEconomic Drivers 43\u003c\/p\u003e \u003cp\u003ePolitical Drivers 57\u003c\/p\u003e \u003cp\u003eSentiment Drivers 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Next Steps: Technology Details 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Technology Sector Breakdown 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGlobal Industry Classification Standard (GICS) 69\u003c\/p\u003e \u003cp\u003eGlobal Technology Benchmarks 71\u003c\/p\u003e \u003cp\u003eTechnology Industry Breakdown 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Challenges in the Information Technology Sector 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProduct Maturity and Obsolescence 99\u003c\/p\u003e \u003cp\u003eFighting Maturity and Obsolescence 101\u003c\/p\u003e \u003cp\u003eExtreme Fluctuations in Supply and Demand 110\u003c\/p\u003e \u003cp\u003eIntellectual Property Threats 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 A Deeper Look at Current and Emerging Technologies 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSemiconductor Production Process 118\u003c\/p\u003e \u003cp\u003eEmerging Manufacturing Technologies 122\u003c\/p\u003e \u003cp\u003eComputer Technology 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Thinking Like a Portfolio Manager 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Top-Down Method 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvesting Is a Science 133\u003c\/p\u003e \u003cp\u003eEinstein’s Brain and the Stock Market 134\u003c\/p\u003e \u003cp\u003eThe Top-Down Method 136\u003c\/p\u003e \u003cp\u003eTop-Down Deconstructed 141\u003c\/p\u003e \u003cp\u003eManaging Against a Technology Benchmark 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Security Analysis 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake Your Selection 156\u003c\/p\u003e \u003cp\u003eA Five-Step Process 157\u003c\/p\u003e \u003cp\u003eImportant Questions to Ask 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Upgrading Your Portfolio—Investing Strategies 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy 1: Adding Value at the Sector Level 176\u003c\/p\u003e \u003cp\u003eStrategy 2: Adding Value at the Industry Level 178\u003c\/p\u003e \u003cp\u003eStrategy 3: Adding Value at the Security Level 183\u003c\/p\u003e \u003cp\u003eStrategy 4: Adding Value in a Technology Sector Downturn 184\u003c\/p\u003e \u003cp\u003eStrategy 5: Venture Capital 185\u003c\/p\u003e \u003cp\u003eGood Luck! 186\u003c\/p\u003e \u003cp\u003eGlossary 187\u003c\/p\u003e \u003cp\u003eNotes 194\u003c\/p\u003e \u003cp\u003eAbout the Authors 201\u003c\/p\u003e \u003cp\u003eIndex 202\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eAbout Fisher Investments Press\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFisher Investments Press\u003c\/b\u003e brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBRENDAN ERNE\u003c\/b\u003e is an equity research analyst at Fisher Investments, focusing on the Global Technology sector. He is also a contributing columnist for MarketMinder.com. Erne received a BA in finance from Washington State University. Prior to joining Fisher Investments, he worked as a financial advisor for Ameriprise Financial in Bellevue, Washington. Originally from Redmond, Washington, Erne currently resides in San Francisco.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDREW S. TEUFEL\u003c\/b\u003e has been with Fisher Investments since 1995, where he currently serves as a Co-President and the Director of Research. Prior to joining Fisher Investments, he worked at Bear Stearns as a corporate finance analyst in its Global Technology Group. Teufel also instructs at many seminars and educational workshops throughout the United States and United Kingdom, and has lectured at the Haas School of Business at UC Berkeley. He is also the Editor in Chief of MarketMinder.com. Teufel is a graduate of UC Berkeley.     \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn in-depth look at the global Technology sector investment universe, including software, computers and peripherals, semiconductors, and more\u003c\/li\u003e \u003cli\u003eTips and tools to develop a Technology portfolio, including identifying portfolio drivers and security analysis\u003c\/li\u003e \u003cli\u003eA useful guide for investing in any market condition\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eFISHER INVESTMENTS\u003csup\u003e™\u003c\/sup\u003e ON TECHNOLOGY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhile the innovative potential of technology is exciting, investing in this sector requires a good dose of discipline. Forecasting the ways in which technology transfers into stock price movements can be difficult, but \u003ci\u003eFisher Investments on Technology\u003c\/i\u003e can help you gain a better understanding of how this can be accomplished.  \u003c\/p\u003e\u003cp\u003eThis installment of the \u003ci\u003eFisher Investments On\u003c\/i\u003e series is an all-encompassing guide to understanding and analyzing investment opportunities within the global Technology sector. With this book as your guide, you'll quickly become familiar with the global Technology investment universe—from IT services and software to semiconductors and communications equipment—and discover a viable approach for identifying firms in this field with the greatest probability of outperforming. Along the way, you'll also become familiar with the high-level economic, political, and sentiment drivers behind this sector and how accurately identifying them can help determine when to overweight or underweight it.  \u003c\/p\u003e\u003cp\u003eYou don't have to be a professional to successfully invest in the global Technology sector—but you do need to be prepared. \u003ci\u003eFisher Investments on Technology\u003c\/i\u003e provides a framework for investing in Technology now and for the rest of your investing career.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989217984741,"sku":"NP9780470452370","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470452370.jpg?v=1761783249","url":"https:\/\/k12savings.com\/products\/fisher-investments-on-technology-isbn-9780470452370","provider":"K12savings","version":"1.0","type":"link"}