{"product_id":"fired-up-fundraising-isbn-9780470116630","title":"Fired-Up Fundraising","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eFired-Up Fundraising\u003c\/i\u003e is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book.\"\u003cbr\u003e—\u003cb\u003eCharles F. (Chic) Dambach\u003c\/b\u003e President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource\u003c\/p\u003e \u003cp\u003e\"A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year.\"\u003cbr\u003e—\u003cb\u003eMal Warwick\u003c\/b\u003e author of \u003ci\u003eHow to Write Successful Fundraising Letters\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book.\"\u003cbr\u003e—\u003cb\u003eRobert L. Gale\u003c\/b\u003e President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)\u003c\/p\u003e \u003cp\u003e\"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. \u003ci\u003eFired-Up Fundraising\u003c\/i\u003e, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards.\"\u003cbr\u003e—\u003cb\u003eJoel Fleishman\u003c\/b\u003e Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University\u003c\/p\u003e  Preface xv  \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eIntroduction xxiii\u003c\/p\u003e \u003cp\u003eChapter 1 An Understandable Problem 1\u003c\/p\u003e \u003cp\u003eWhat Is Keeping Board Members Away from Fundraising? 1\u003c\/p\u003e \u003cp\u003eWhat Do Board Members Want, Anyway? 3\u003c\/p\u003e \u003cp\u003eThe Best Dream Team Board Members 8\u003c\/p\u003e \u003cp\u003eThe Right Roles for Board and Staf f 10\u003c\/p\u003e \u003cp\u003eDoes the Board or the Staf f Do the Fundraising? 11\u003c\/p\u003e \u003cp\u003eThe Reality of Board Members and Fundraising 14\u003c\/p\u003e \u003cp\u003eThe Mistakes We Make with Our Board Members and Fundraising 15\u003c\/p\u003e \u003cp\u003eMission Possible—A Better Way! 19\u003c\/p\u003e \u003cp\u003eChapter 2 Passion-Driven Fundraising Step One: FOCUS on the Mission 23\u003c\/p\u003e \u003cp\u003eCreating Sustained Change: The Challenge 24\u003c\/p\u003e \u003cp\u003eStep One: Focus on the Mission to Inspire Board Members 28\u003c\/p\u003e \u003cp\u003eEmphasize Outcomes and Results instead of Process 30\u003c\/p\u003e \u003cp\u003eGive Board Members Substantive Work 32\u003c\/p\u003e \u003cp\u003eCreate Meaningful Board Meetings 33\u003c\/p\u003e \u003cp\u003eWays to Liven UpYour Board Meetings—and Your Board 36\u003c\/p\u003e \u003cp\u003eLet the Board Members Do the Talking 38\u003c\/p\u003e \u003cp\u003eEnergize Meetings with Mission Moments 39\u003c\/p\u003e \u003cp\u003eHave Some Fun! 44\u003c\/p\u003e \u003cp\u003eYour Role in Gently Leading Your Board 46\u003c\/p\u003e \u003cp\u003eChapter 3 Passion-Driven Fundraising Step Two: INSPIRE Your Board Members with a New Philosophy of Fundraising 49\u003c\/p\u003e \u003cp\u003eFundraising Is Changing the World for the Better 49\u003c\/p\u003e \u003cp\u003eBoard Members’ Myths and Problems with Fundraising 51\u003c\/p\u003e \u003cp\u003eProud to Be a Fundraiser! 55\u003c\/p\u003e \u003cp\u003eGet Everybody on Your Bandwagon 57\u003c\/p\u003e \u003cp\u003eGet Your Board Busy Raising Friends 58\u003c\/p\u003e \u003cp\u003eFundraising Need Not Be Scary: Deal with Their Fears Directly 59\u003c\/p\u003e \u003cp\u003eA Conversation about Discomfort with Fundraising 61\u003c\/p\u003e \u003cp\u003eFear of Fundraising Exercise 63\u003c\/p\u003e \u003cp\u003eThe Joy of Giving 65\u003c\/p\u003e \u003cp\u003eWhy Do People Give? Lessons for Board Members 68\u003c\/p\u003e \u003cp\u003eFundraising Is Full of Power 71\u003c\/p\u003e \u003cp\u003eThe Power of Being a Volunteer 74\u003c\/p\u003e \u003cp\u003eExpect Abundance, Not Scarcity 77\u003c\/p\u003e \u003cp\u003eChapter 4 Passion-Driven Fundraising Step Three: READY Your Board with the Right Tools and Skills 83\u003c\/p\u003e \u003cp\u003eFundraising from the Donor’s Point of View: What Donors Want 84\u003c\/p\u003e \u003cp\u003eTake the Emphasis Away from Soliciting 90\u003c\/p\u003e \u003cp\u003eThe Act of Soliciting Is One Tiny Instant in the Cycle! 93\u003c\/p\u003e \u003cp\u003eBoard Members as Ambassadors to Cultivate Major Gifts 97\u003c\/p\u003e \u003cp\u003eHow to Make Use of a Lucky Moment: Teaching the Elevator Speech 101\u003c\/p\u003e \u003cp\u003eChapter 5 Passion-Driven Fundraising Step Four: ENGAGE Your Board Members in Your Fundraising Plan 111\u003c\/p\u003e \u003cp\u003eFriendRaising Builds Social Capital 112\u003c\/p\u003e \u003cp\u003eBoard Members as “Sneezers,”Advocates Who Spread the Word Wherever They Go 115\u003c\/p\u003e \u003cp\u003eSpreading the Word by Mail 117\u003c\/p\u003e \u003cp\u003eAdvice Visits: Searching for Hidden Gold 119\u003c\/p\u003e \u003cp\u003eGathering Friends with Small Socials 124\u003c\/p\u003e \u003cp\u003eMission-Focused Tours Illustrate Your GoodWork 132\u003c\/p\u003e \u003cp\u003eBoard Members in Action: Success Stories 137\u003c\/p\u003e \u003cp\u003eChapter 6 Create a Dream Team Board and Set Your Board Up to Win! 143\u003c\/p\u003e \u003cp\u003eWhat Do We Really Want for Our Organizations? 143\u003c\/p\u003e \u003cp\u003eEnlisting New Dream Team Board Members 145\u003c\/p\u003e \u003cp\u003eSet Up a Governance Committee to Keep Your Board on Track 150\u003c\/p\u003e \u003cp\u003eA Dream Team Board: Who Do You Want? 154\u003c\/p\u003e \u003cp\u003eUse a Big Request to Enlist Board Members 157\u003c\/p\u003e \u003cp\u003exii contents\u003c\/p\u003e \u003cp\u003eLet’s Agree on Fundraising Activities for Every Board Member 160\u003c\/p\u003e \u003cp\u003eWelcome New Board Members into the “Club” 167\u003c\/p\u003e \u003cp\u003eHow to Get to Know Your Board Members 171\u003c\/p\u003e \u003cp\u003eSelf-Assessments Keep Everyone Focused 174\u003c\/p\u003e \u003cp\u003eMake Sure All the Board Members Give 176\u003c\/p\u003e \u003cp\u003eSeven Rules for Successfully Soliciting Your Board 179\u003c\/p\u003e \u003cp\u003eSet Your Board Members Up to Win 188\u003c\/p\u003e \u003cp\u003eHow to Organize for Fundraising Results 191\u003c\/p\u003e \u003cp\u003eA Board “Leadership Team” Creates Results 195\u003c\/p\u003e \u003cp\u003eReferences and Recommended Reading 201\u003c\/p\u003e \u003cp\u003eBooks That Focus on the Bigger Picture of\u003c\/p\u003e \u003cp\u003eTransformation, Organizational Change, and . . . 202\u003c\/p\u003e \u003cp\u003eArticles 202\u003c\/p\u003e \u003cp\u003eDonor Commitment Form 203\u003c\/p\u003e \u003cp\u003eAFP Code of Ethical Principles and Standards\u003c\/p\u003e \u003cp\u003eof Professional Practice 205\u003c\/p\u003e \u003cp\u003eAFP Donor Bill of Rights 206\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e    \u003cp\u003e\u003cb\u003eGAIL PERRY\u003c\/b\u003e is a noted fundraising consultant who helps organizations reconnect with the passion of their leadership, staff, and donors—inspiring action. With over twenty years and $100 million in fundraising success behind her, Gail now brings her Passion-Driven Fundraising™ approach to national audiences through training, speaking, and writing. Gail holds an MBA and a BA with honors in English from the University of North Carolina at Chapel Hill, where she was elected to Phi Beta Kappa. She is the founder and principal of Gail Perry Associates, based in Raleigh, North Carolina.      \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFIRED-UP FUNDRAISING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTurn Board Passion into Action\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWhat goes on in the minds of dedicated board members when the word \"fundraising\" is mentioned? Why does their excitement for the cause suddenly disappear when they are confronted with even the idea of fundraising? \u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e enthusiastically lays out a clear series of steps that help you introduce your board to a new perspective on fundraising. Straightforward in tone and filled with simple tips to put into practice, this insightful book shows you how to create engaged, passionate board members actively involved in supporting fundraising, and even enjoying it!  \u003c\/p\u003e\u003cp\u003eWritten by nonprofit authority Gail Perry, \u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e presents Passion-Driven Fundraising™—fundraising that engages board members, leads change, and achieves unprecedented results for your organization. How will \u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e revolutionize the way your organization sees fundraising? This seminal book: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRenews readers' passion for the change they want their nonprofit to make in the world\u003c\/li\u003e \u003cli\u003eDiscusses proper selection of board members and the establishment of clear, early expectations\u003c\/li\u003e \u003cli\u003eClearly walks you through the process of creating a fundraising board\u003c\/li\u003e \u003cli\u003eIntroduces a system of clear and workable steps to fire up your board and turn them into the \"Dream Team\" you want\u003c\/li\u003e \u003cli\u003eIncludes examples of easy ways for board members to get involved in fundraising as well as sample board commitment letters\u003c\/li\u003e \u003cli\u003eProvides a special chapter presenting all of the book's exercises for your use as a powerful retreat designed to motivate, inspire, and empower board members\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEncouraging readers to rediscover their vision and passion in their organization and work, \u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e uniquely activates you to introduce reluctant board members to fundraising in ways that make them feel comfortable. Readable and enthusiastic, this book will get you—and your board members—\u003ci\u003efired up\u003c\/i\u003e about raising money and becoming more productive fundraisers.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for FIRED-UP FUNDRAISING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTurn Board Passion into Action\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFired-Up Fundraising\u003c\/i\u003e is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book.\" \u003c\/p\u003e\u003cp\u003e—Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource   \u003c\/p\u003e\u003cp\u003e\"A breakthrough! \u003ci\u003eFired-Up Fundraising\u003c\/i\u003e takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year.\" \u003c\/p\u003e\u003cp\u003e\t—Mal Warwick author of \u003ci\u003eHow to Write Successful Fundraising Letters\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFired-Up Fundraising: Turn Board Passion into Action\u003c\/i\u003e is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book.\" \u003c\/p\u003e\u003cp\u003e—Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)  \u003c\/p\u003e\u003cp\u003e\"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. \u003ci\u003eFired-Up Fundraising\u003c\/i\u003e, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of—and return from—their trustees. It will instantly become the gold-standard guide for building successful boards.\"  \u003c\/p\u003e\u003cp\u003e\t—Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989215723749,"sku":"NP9780470116630","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470116630.jpg?v=1761783240","url":"https:\/\/k12savings.com\/products\/fired-up-fundraising-isbn-9780470116630","provider":"K12savings","version":"1.0","type":"link"}