{"product_id":"fashion-buying-isbn-9781405149921","title":"Fashion Buying","description":"Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. \u003cp\u003eThis comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.\u003c\/p\u003e  \u003ci\u003eAcknowledgements\u003c\/i\u003e . \u003cp\u003e\u003ci\u003ePreface\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eWhat do fashion buyers do?.\u003c\/p\u003e \u003cp\u003eFashion market levels.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Role of the Fashion Buyer\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eQualities of a successful buyer.\u003c\/p\u003e \u003cp\u003eLiaising with suppliers.\u003c\/p\u003e \u003cp\u003eNegotiation.\u003c\/p\u003e \u003cp\u003eLiaising with internal departments.\u003c\/p\u003e \u003cp\u003eManagement skills.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Buying Cycle\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eReview of current season’s sales and budget planning.\u003c\/p\u003e \u003cp\u003eComparative shopping.\u003c\/p\u003e \u003cp\u003eDirectional shopping.\u003c\/p\u003e \u003cp\u003eRange planning and selection.\u003c\/p\u003e \u003cp\u003eCritical paths for product development, production and delivery.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Predicting Fashion Trends\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eSources of fashion forecasting information.\u003c\/p\u003e \u003cp\u003eCompiling fashion forecasting information.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Range Planning\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eCompiling a range plan.\u003c\/p\u003e \u003cp\u003eSeasons and phases.\u003c\/p\u003e \u003cp\u003eSales history.\u003c\/p\u003e \u003cp\u003eDirectional and comparative shopping.\u003c\/p\u003e \u003cp\u003eOptions and colourways.\u003c\/p\u003e \u003cp\u003eSizing.\u003c\/p\u003e \u003cp\u003eCalculating retail prices.\u003c\/p\u003e \u003cp\u003eClassifying fashion merchandise within the range plan.\u003c\/p\u003e \u003cp\u003eFactors which affect the performance of a fashion range.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Fabric Sourcing\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eFibre content.\u003c\/p\u003e \u003cp\u003eFabric construction.\u003c\/p\u003e \u003cp\u003eFabric printing.\u003c\/p\u003e \u003cp\u003eFabric dyeing, finishing and embellishment.\u003c\/p\u003e \u003cp\u003eMethods of fabric sourcing.\u003c\/p\u003e \u003cp\u003eFabric development.\u003c\/p\u003e \u003cp\u003eFabric imports and exports.\u003c\/p\u003e \u003cp\u003eFabric prices.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Garment Sourcing\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eMethods of garment sourcing.\u003c\/p\u003e \u003cp\u003eLiaising with garment suppliers.\u003c\/p\u003e \u003cp\u003eDepartments within a garment supplier.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eCase study in ethical garment sourcing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Buying for Own Label Fashion Multiples\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eMajor UK store groups.\u003c\/p\u003e \u003cp\u003eCategories of fashion multiples.\u003c\/p\u003e \u003cp\u003eProduct assortment.\u003c\/p\u003e \u003cp\u003eRetail sales performance.\u003c\/p\u003e \u003cp\u003eVisual merchandising and point-of-sale.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eCase study in own label fashion buying.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Mail Order Fashion Buying\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eThe mail order fashion market.\u003c\/p\u003e \u003cp\u003eCompiling a catalogue.\u003c\/p\u003e \u003cp\u003eForecasting and assessing the sales performance.\u003c\/p\u003e \u003cp\u003eof a mail order range.\u003c\/p\u003e \u003cp\u003eBuying for the internet.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eCase studies in mail order fashion buying.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Buying Branded Fashion Merchandise\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eBudget planning and ordering merchandise.\u003c\/p\u003e \u003cp\u003eSelecting ranges of branded fashion merchandise.\u003c\/p\u003e \u003cp\u003eProcessing orders and monitoring deliveries.\u003c\/p\u003e \u003cp\u003eMonitoring sales figures and reviewing the season’s performance.\u003c\/p\u003e \u003cp\u003ePR and promotion.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eCase studies in buying branded fashion merchandise.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Fashion Marketing for Buyers\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eThe fashion marketing mix.\u003c\/p\u003e \u003cp\u003eThe fashion product life cycle.\u003c\/p\u003e \u003cp\u003eCustomer profiles.\u003c\/p\u003e \u003cp\u003eMarketing research methods.\u003c\/p\u003e \u003cp\u003eTest-marketing fashion products.\u003c\/p\u003e \u003cp\u003eFashion consumer behaviour.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Careers in Fashion Buying\u003c\/b\u003e .\u003c\/p\u003e \u003cp\u003eIs fashion buying the right career for you?.\u003c\/p\u003e \u003cp\u003eQualifications for a career in fashion buying.\u003c\/p\u003e \u003cp\u003eRelevant skills for fashion buyers.\u003c\/p\u003e \u003cp\u003eCareer progression in fashion buying.\u003c\/p\u003e \u003cp\u003eMethods of finding jobs in fashion buying.\u003c\/p\u003e \u003cp\u003eCVs.\u003c\/p\u003e \u003cp\u003eInterview structure.\u003c\/p\u003e \u003cp\u003eAdvice for interviewees.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlossary of Fashion Buying Terms\u003c\/i\u003e .\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex\u003c\/i\u003e\u003c\/p\u003e Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.  Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. \u003cp\u003eThis comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989198258405,"sku":"NP9781405149921","price":48.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405149921.jpg?v=1761783174","url":"https:\/\/k12savings.com\/products\/fashion-buying-isbn-9781405149921","provider":"K12savings","version":"1.0","type":"link"}