Facebook All-in-One For Dummies
Description
The A to Z Facebook guide for users, marketers, and developers alike
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.
- Facebook has more than one billion active users who share more than 30 billion pieces of content each month
- More than 37 million brands have Pages on Facebook
- This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
- Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
Introduction 1Book I: Creating a Timeline 5
Chapter 1: Deciding to Join 7
Chapter 2: Creating Your Account 15
Chapter 3: Touring the Interface 49
Chapter 4: Customizing Your Privacy Settings 63
Chapter 5: Finding Help 83
Book II: Connecting with Others 91
Chapter 1: Creating Your Social Media Persona 93
Chapter 2: Posting and Interacting 105
Chapter 3: Sharing Photos 117
Chapter 4: Sharing Videos 133
Chapter 5: Participating in Groups 145
Chapter 6: Going Mobile 157
Chapter 7: Keeping Up with Events 171
Chapter 8: Having Private Conversations 187
Chapter 9: Games and Gifts 197
Chapter 10: Professional Networking 209
Chapter 11: Managing Connections Gone Awry 221
Book III: Connecting to Other Social Media 233
Chapter 1: What Is Social Media? 235
Chapter 2: Connecting Facebook to Everything Else 245
Chapter 3: Flying on Autopilot 259
Book IV: Building a Business Page 267
Chapter 1: Creating a Business Page 269
Chapter 2: Customizing Your Business Page 283
Chapter 3: Touring Your Business Page 295
Chapter 4: Building Your Community 319
Book V: Marketing Your Business 337
Chapter 1: Building a Network of Influence 339
Chapter 2: Running a Social Marketing Campaign 349
Chapter 3: Using Insights to Track Your Success 363
Chapter 4: Ads, Promotions, and Offers 377
Chapter 5: Identifying Your Target Audience 407
Book VI: Developing Facebook Apps 415
Chapter 1: Custom Apps for Business Pages 417
Chapter 2: Building Canvas Apps and Page Tabs 429
Chapter 3: Creating Your Own Apps 445
Chapter 4: Tour of the Facebook API 459
Index 475
Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.
6 BOOKS IN 1
- Creating a Timeline
- Connecting with Others
- Connecting to Other Social Media
- Building a Business Page
- Marketing Your Business
- Developing Facebook Apps
Everything you need to know to use Facebook for yourself and your business
Whether you’re connecting with friends or promoting your business online, Facebook is the place to be on the web. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally, and you’ll gain tips and tricks along the way to make this popular social media platform both fun and useful!
- Get personal — find out how to set up your Facebook account, get familiar with the interface, customize your privacy settings, and much more
- Connect — create your own social media persona, find out how to post and interact on Facebook, and go mobile
- Enter the social media world — connect Facebook with other social media accounts, including LinkedIn® and Twitter®
- Build a following — create a business page to ramp up your online presence and build up your community
- Market your business — implement social marketing campaigns, use Insights to track your efforts, and ramp up with ads, promotions, and offers
- Bring on the apps — discover how to create custom apps for business pages, get familiar with the Facebook API, and more
Open the book and find:
- Basic steps for setting up your account
- Privacy settings you need to know about
- Ways to integrate Facebook with all your marketing efforts
- Tips for creating a business page
- How to drive more traffic to and track your business page
- A tour of the Facebook API and custom apps
- Tips on using Insights to find out how your ads are doing
PUBLISHER:
Wiley
ISBN-13:
9781118791783
BINDING:
Paperback
BISAC:
COMPUTERS
BOOK DIMENSIONS:
Dimensions: 188.00(W) x Dimensions: 233.70(H) x Dimensions: 30.50(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English