{"product_id":"facebook-advertising-for-dummies-isbn-9780470637623","title":"Facebook Advertising For Dummies","description":"\u003cb\u003eProfitable ideas and techniques for advertising on Facebook\u003c\/b\u003e  \u003cp\u003eTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook\u003c\/li\u003e \u003cli\u003eWorks as an all-around, hands-on guide for both experienced and new Facebook advertisers\u003c\/li\u003e \u003cli\u003eWalks you through planning and creating an advertising campaign\u003c\/li\u003e \u003cli\u003eExplains writing effective ad copy, how to use landing pages, and how to test and optimize your ads\u003c\/li\u003e \u003cli\u003eShows you how to use Facebook Insights to understand your results and how to create reports that analyze data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePut your company's best face forward with the sound advertising tips and techniques in \u003ci\u003eFacebook Advertising For Dummies.\u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Getting Started with Facebook Advertising.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Profi ting from the Facebook Revolution.\u003c\/p\u003e \u003cp\u003eChapter 2: Setting Up Your Facebook Account.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Launching Your Facebook Advertising Campaign.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Matching Your Ads to Your Marketing Strategy.\u003c\/p\u003e \u003cp\u003eChapter 4: Buying Strategies.\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding the Types of Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 6: Getting Set to Implement and Measure Results.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Managing Your Facebook Advertising Campaigns.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Pages for Your Campaign.\u003c\/p\u003e \u003cp\u003eChapter 8: Testing and Optimizing Your Ad Campaign.\u003c\/p\u003e \u003cp\u003eChapter 9: Tracking Conversions to Sales.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Minding Your Metrics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Checking Out the Data.\u003c\/p\u003e \u003cp\u003eChapter 11: Creating Reports.\u003c\/p\u003e \u003cp\u003eChapter 12: Extending the Facebook Experience.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).\u003c\/p\u003e \u003cp\u003eChapter 14: Ten (or So) Facebook Ads Beginner Mistakes.\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Nontraditional Facebook Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Resources for Facebook Advertisers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.\u003c\/p\u003e   \u003cp\u003eReach more customers with a targeted Facebook ad campaign — learn how, here!\u003c\/p\u003e \u003cp\u003eYou already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eRight on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet creative — learn to write compelling ads and choose a click-through page\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLaunch time — launch your campaign, decide which ads to run when, and test your concepts\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHappy landings — discover what goes into a good landing page and how to customize it to measure effectiveness\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat's working — use the Ads Manager to monitor statistics, identify trends, and judge success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eReport cards — generate reports that show who's responding to your ads and how they're interacting with your company\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFacebook and you — find out how to keep your fans connected\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eKey advantages of using Facebook advertising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat cost per click and cost per impression mean\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to set your exact demographics for your ad audience\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat types of reports you can generate\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePointers on pleasing your prospects\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to convert a response to a sale\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on tracking ROI\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to avoid common mistakes beginners make\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate an ad campaign on Facebook\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePerform precision ad targeting\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMake the most of landing pages\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTest and optimize your ads\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989193081061,"sku":"NP9780470637623","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470637623.jpg?v=1761783154","url":"https:\/\/k12savings.com\/products\/facebook-advertising-for-dummies-isbn-9780470637623","provider":"K12savings","version":"1.0","type":"link"}