{"product_id":"eyes-wide-open-how-to-make-smart-decisions-in-a-confusing-world-isbn-9780062268617","title":"Eyes Wide Open: How to Make Smart Decisions in a Confusing World","description":"\u003cp\u003eEyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.\u003c\/p\u003e\u003cp\u003eIn this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.\u003c\/p\u003e\u003cp\u003eTo avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.\u003c\/p\u003e\u003cp\u003eIn Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis essential book provides a ten-step framework for better choices:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Ten-Step Toolkit:\u003c\/b\u003e A clear, actionable framework to help you navigate complex choices and cut through the noise of information overload.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHow to Challenge Experts:\u003c\/b\u003e Learn to question flawed assumptions, scrutinize corrupted data, and hold the authorities who advise you accountable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEvidence-Based Strategies:\u003c\/b\u003e Weaves together the latest scientific research with fascinating real-world examples from NASA to World War Two spies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMaster Your Mind:\u003c\/b\u003e Understand the hidden mental shortcuts and biases that shape your choices and develop the self-knowledge to overcome them.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003eThis game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up.\u003c\/p\u003e\u003cp\u003eAn investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition.\u003c\/p\u003e\u003cp\u003eWe face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credible? How can we separate the signal from the noise? Whose advice can we trust?\u003c\/p\u003e\u003cp\u003eAll of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In \u003cem\u003eEyes Wide Open\u003c\/em\u003e, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including\u003c\/p\u003e\u003cul\u003e \u003cli\u003e  why looking at information in black and white rather than in color can lead to better decisions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cli\u003e  why it's smart to be skeptical about experts' pronouncements, and how to identify the best among them\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cli\u003e  why it's crucial to carve out time to think, even in moments of crisis\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cli\u003e  how and why you should regulate your emotional thermostat to make smart decisions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cli\u003e  why you need to shake up your social network if you don't want only to reinforce what you already know and amplify the beliefs you already have\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.\u003c\/p\u003e | \u003cp\u003e“[I]mpressively incisive....Readers interested in more information are well advised to peruse the author’s detailed end notes. Properly applied, her straightforward suggestions will alert readers to logical and perceptive blinders, allowing them to make better decisions.” - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.” - \u003cb\u003e\u003ci\u003eDominic Barton, Global Managing Director, McKinsey \u0026amp; Company\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The hieroglyphics that are our modern world just got a great translator, for in her fascinating new book, Noreena Hertz has given us a kind of Rosetta stone that permits us all a new perspective on the chaos we call life.” - \u003cb\u003e\u003ci\u003eKen Burns, award-winning filmmaker\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Noreena Hertz brilliantly combines academic research with a pragmatic approach. At the movie studio, we often have to make very expensive decisions based on imperfect information. Eyes Wide Open will be of great help as we continue to rewire the process by which we make decisions.” - \u003cb\u003e\u003ci\u003eMichael Lynton , CEO, Sony Corporation of America\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Hertz’s Eyes Wide Open is the go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world.” - \u003cb\u003e\u003ci\u003eDon Tapscott , bestselling author of Wikinomics\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive.  I’d recommend a prudent first step-get this book.” - \u003cb\u003e\u003ci\u003eRobert B. Cialdini, author of Influence\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44888174985445,"sku":"NP9780062268617","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062268617.jpg?v=1730228331","url":"https:\/\/k12savings.com\/products\/eyes-wide-open-how-to-make-smart-decisions-in-a-confusing-world-isbn-9780062268617","provider":"K12savings","version":"1.0","type":"link"}