{"product_id":"exploring-electronic-media-isbn-9781405150552","title":"Exploring Electronic Media","description":"\u003ci\u003e\u003cb\u003eExploring Electronic Media: Chronicles and Challenges\u003c\/b\u003e \u003c\/i\u003eis a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, \u003ci\u003eExploring Electronic Media\u003c\/i\u003e is as practically useful as it is instructionally informative.\u003cbr\u003e \u003cul\u003e \u003cli\u003eWritten by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers the historical influences and contemporary issues in programming, technology, regulation and the business of media\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systems \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eConsiders the future and great potential in this ever-changing field.\u003c\/li\u003e \u003c\/ul\u003e  Illustrations. \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e1. Bringing Electronic Media into Focus. Peter B. Orlik.\u003c\/p\u003e \u003cp\u003eComponents of Communication.\u003c\/p\u003e \u003cp\u003eCommunications Vehicles.\u003c\/p\u003e \u003cp\u003eThe Broadcast and Nonbroadcast Electronic Media.\u003c\/p\u003e \u003cp\u003eObtaining Feedback.\u003c\/p\u003e \u003cp\u003eLocal\/Network Dynamics.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003ePart I: Chronicles.\u003c\/p\u003e \u003cp\u003e2. Technological Chronicles. Steven D. Anderson.\u003c\/p\u003e \u003cp\u003eEarly Communications Breakthroughs.\u003c\/p\u003e \u003cp\u003eRadio’s Wireless Ancestors.\u003c\/p\u003e \u003cp\u003eAttaining Radio.\u003c\/p\u003e \u003cp\u003eChannels and the Electromagnetic Spectrum.\u003c\/p\u003e \u003cp\u003eTelevision Broadcasting.\u003c\/p\u003e \u003cp\u003eElectronic Recording – Audio.\u003c\/p\u003e \u003cp\u003eElectronic Recording – Video.\u003c\/p\u003e \u003cp\u003eCable Television.\u003c\/p\u003e \u003cp\u003eSatellite Technology.\u003c\/p\u003e \u003cp\u003eAnalog vs. Digital.\u003c\/p\u003e \u003cp\u003eDigital Television.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e3. Content Chronicles. Peter B. Orlik.\u003c\/p\u003e \u003cp\u003eBroadcasting: Stumbling upon a Business.\u003c\/p\u003e \u003cp\u003eRadio’s Gilt-Edged Years.\u003c\/p\u003e \u003cp\u003ePost-War Adaptations.\u003c\/p\u003e \u003cp\u003eRadio’s Second Half-Century.\u003c\/p\u003e \u003cp\u003eVideo Enters the Living Room.\u003c\/p\u003e \u003cp\u003eTelevision at Center Stage.\u003c\/p\u003e \u003cp\u003eContent for the Second and Third Screens.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e4. Regulatory Chronicles. Louis A. Day.\u003c\/p\u003e \u003cp\u003eEarly Electronic Media Regulation.\u003c\/p\u003e \u003cp\u003eRadio Regulation’s Foundation in the United States.\u003c\/p\u003e \u003cp\u003eAdministrative Structure for Broadcast Regulation.\u003c\/p\u003e \u003cp\u003eThe Structure of the Industry.\u003c\/p\u003e \u003cp\u003eContent Regulation.\u003c\/p\u003e \u003cp\u003ePolitical Programming and the Public Sphere.\u003c\/p\u003e \u003cp\u003ePolicing New Technologies.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e5. Business Chronicles. W. Lawrence Patrick.\u003c\/p\u003e \u003cp\u003eThe Mass Audience.\u003c\/p\u003e \u003cp\u003eThe Rise of the Network Model.\u003c\/p\u003e \u003cp\u003eCable Flexes Its Muscles.\u003c\/p\u003e \u003cp\u003eNew Technologies Change the Business.\u003c\/p\u003e \u003cp\u003eVertical Integration as a Survival Strategy.\u003c\/p\u003e \u003cp\u003eA Smaller Slice of a Larger Pie.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003ePart II: Challenges.\u003c\/p\u003e \u003cp\u003e6. Technological Challenges. Steven D. Anderson.\u003c\/p\u003e \u003cp\u003eChanges to Traditional Media.\u003c\/p\u003e \u003cp\u003eDevice Convergence.\u003c\/p\u003e \u003cp\u003eThe Internet and Broadband.\u003c\/p\u003e \u003cp\u003eInternet Applications.\u003c\/p\u003e \u003cp\u003eFuture Communication Technologies.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e7. Content Challenges. Peter B. Orlik.\u003c\/p\u003e \u003cp\u003eThe Consumer-Centric Cosmos.\u003c\/p\u003e \u003cp\u003eA Video Programming Overview.\u003c\/p\u003e \u003cp\u003eVideo News Issues.\u003c\/p\u003e \u003cp\u003eThe Incredible Sports Hulk.\u003c\/p\u003e \u003cp\u003eReality Vehicles and Product Placement.\u003c\/p\u003e \u003cp\u003eThe Ethnic and Global Dimension.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e8. Regulatory Challenges. Louis A. Day.\u003c\/p\u003e \u003cp\u003eHistory’s Legal Lessons.\u003c\/p\u003e \u003cp\u003eBeyond Broadcasting: Laws for New Media.\u003c\/p\u003e \u003cp\u003eConvergence and the Legal Landscape.\u003c\/p\u003e \u003cp\u003eThe State of Electronic “Free Speech”.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e9. Business Challenges. W. Lawrence Patrick.\u003c\/p\u003e \u003cp\u003eFeeding the Media Machine.\u003c\/p\u003e \u003cp\u003ePartners and Joint Ventures.\u003c\/p\u003e \u003cp\u003eConsumers and Advertisers.\u003c\/p\u003e \u003cp\u003eRestructuring the Media Landscape.\u003c\/p\u003e \u003cp\u003eLiving in a Personal Media World.\u003c\/p\u003e \u003cp\u003eWhat’s Ahead.\u003c\/p\u003e \u003cp\u003eChapter Rewind.\u003c\/p\u003e \u003cp\u003eSelf-Interrogation.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  “These four experts don’t just write about the electronic media, they have spent decades shaping it! You won’t find a more articulate, insightful, and relevant text to introduce your students to the field.” \u003cbr\u003e \u003ci\u003eDavid Byland, Department of Communication Arts, Oklahoma Baptist University\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e“A fascinating approach to the past and future of electronic media.”\u003cbr\u003e \u003ci\u003eDom Caristi, Department of Telecommunications, Ball State University\u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003ePeter B. Orlik\u003c\/b\u003e is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts.\u003cbr\u003e \u003cp\u003e\u003cb\u003eSteven D. Anderson\u003c\/b\u003e is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eLouis A. Day\u003c\/b\u003e is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eW. Lawrence Patrick\u003c\/b\u003e is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.\u003c\/p\u003e  \u003ci\u003eExploring Electronic Media\u003c\/i\u003e is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, \u003ci\u003eExploring Electronic Media\u003c\/i\u003e is as practically useful as it is instructionally informative.\u003cbr\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eWritten by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eCovers the historical influences and contemporary issues in programming, technology, regulation, and the business of media.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systems.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eConsiders the future and great potential in this ever-changing field.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989187903717,"sku":"NP9781405150552","price":34.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405150552.jpg?v=1761783139","url":"https:\/\/k12savings.com\/products\/exploring-electronic-media-isbn-9781405150552","provider":"K12savings","version":"1.0","type":"link"}