{"product_id":"executives-guide-to-web-services-soa-service-oriented-architecture-isbn-9780471266525","title":"Executive's Guide to Web Services (SOA, Service-Oriented Architecture)","description":"Discover how Web services can improve cost-savings and make your organization more competitive. You’ll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits.  \u003cp\u003eOrder your copy today!\u003c\/p\u003e  Preface.  \u003cp\u003eCHAPTER 1: A Day in the Life of a CIO.\u003c\/p\u003e \u003cp\u003eA Brief Recap: The Past 10 Years.\u003c\/p\u003e \u003cp\u003eBusiness Value from Web Services.\u003c\/p\u003e \u003cp\u003eWeb Services Adoption Model.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eCHAPTER 2: Standards, Concepts, and Terminology.\u003c\/p\u003e \u003cp\u003eReal-Life Web Services.\u003c\/p\u003e \u003cp\u003eWeb Services Defined.\u003c\/p\u003e \u003cp\u003eAdoption of Standards.\u003c\/p\u003e \u003cp\u003eStandards Framework.\u003c\/p\u003e \u003cp\u003eWeb Services Stack.\u003c\/p\u003e \u003cp\u003eStandards Governance and Interoperability.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 3: Web Services Adoption.\u003c\/p\u003e \u003cp\u003eAdoption Model.\u003c\/p\u003e \u003cp\u003ePhase One: Integration.\u003c\/p\u003e \u003cp\u003ePhase Two: Collaboration.\u003c\/p\u003e \u003cp\u003ePhase Three: Innovation.\u003c\/p\u003e \u003cp\u003ePhase Four: Domination.\u003c\/p\u003e \u003cp\u003eObstacles to Adoption.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 4: Strategic Implications of Web Services.\u003c\/p\u003e \u003cp\u003eA Business Perspective.\u003c\/p\u003e \u003cp\u003eValue Chain Analysis.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 5: Vertical Market Implications of Web Services.\u003c\/p\u003e \u003cp\u003eVertical Market Adoption and Deployment.\u003c\/p\u003e \u003cp\u003eManufacturing Verticals.\u003c\/p\u003e \u003cp\u003eFinancial Services Verticals.\u003c\/p\u003e \u003cp\u003eAdditional Business Scenarios.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 6: Where to Begin?\u003c\/p\u003e \u003cp\u003eReality versus Hype.\u003c\/p\u003e \u003cp\u003eThree Steps to Successful Web Services.\u003c\/p\u003e \u003cp\u003eWhere-to-Begin Checklist.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 7: Architecting for Competitive Advantage.\u003c\/p\u003e \u003cp\u003eEvolution of Computer Systems.\u003c\/p\u003e \u003cp\u003eThe Enterprise Architecture.\u003c\/p\u003e \u003cp\u003eThe Service-Oriented Architecture.\u003c\/p\u003e \u003cp\u003eThe Future of Enterprise Architectures.\u003c\/p\u003e \u003cp\u003ePlatform Implementation Considerations.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eCHAPTER 8: The Web Services Vendor Landscape.\u003c\/p\u003e \u003cp\u003eVendor Categories.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eEndnote.\u003c\/p\u003e \u003cp\u003eCHAPTER 9: The End Is Only the Beginning.\u003c\/p\u003e \u003cp\u003eEpilogue (One Year Later).\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cb\u003eERIC A. MARKS\u003c\/b\u003e is an independent consultant and author. Previously, he was Vice President of Market Development with StreamServe Americas. Formerly, he was a client advisor with Cambridge Technology Partners, and before that he was managing director with BrightRoad, a division of Ontos Inc. He is the author of Business Darwinism: Evolve or Dissolve: Adaptive Strategies for the Information Age (Wiley). \u003cp\u003e\u003cb\u003eMARK J. WERRELL\u003c\/b\u003e is a business consultant based in Cambridge, Massachusetts. He has served as a senior executive with various technology companies, most recently spending eight years with Cambridge Technology Partners. Prior to joining Cambridge, he held management positions with Cap Gemini and Oracle Corporation in the United Kingdom.\u003c\/p\u003e  Executives must continually seek to grow revenue, reduce costs, and improve operating efficiencies. Today, Web services are emerging as a critical technology for achieving these business objectives. Early adopters are deploying Web services as an integration platform to reduce costs. Web services are being used to improve the operating efficiency of relationships with customers, partners, and suppliers. And inevitably, organizations will utilize this emerging technology as a foundation for driving revenue growth by creating new business models and developing new markets.  \u003cp\u003eSimply put, Web services are a set of technologies and standards that will fundamentally change the way in which information technology is used within the enterprise and across organizational boundaries. Web services deliver the basic building blocks that allow the World Wide Web to take the next evolutionary step forward, into an era where the Internet is truly the de facto platform over which businesses operate.\u003c\/p\u003e \u003cp\u003eThe premise of the Executive’s Guide to Web Services is that the adoption of Web services will not be based on the desire to implement a \"new technology,\" but rather on the technology’s ability to deliver strategic business value. The authors untangle the maze of standards, concepts, and terminology that blur Web services, arming the reader with enabling concepts and providing a solid foundation and reference text with which to unleash untapped business potential.\u003c\/p\u003e \u003cp\u003eEric Marks and Mark Werrell summarize current Web services vendors, including market positioning and capabilities of BEA Systems, IBM’s \"Services on Demand,\" Microsoft’s \".Net,\" Oracle’s \"Oracle Dynamic Services,\" and Sun Microsystems’ \"Sun ONE.\" They explain how business and IT strategies can accommodate Web services, providing specific industry examples, solutions, and benefits.\u003c\/p\u003e \u003cp\u003eChapters include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStandards, Concepts, and Terminology\u003c\/li\u003e \u003cli\u003eWeb Services Adoption\u003c\/li\u003e \u003cli\u003eStrategic Perspective of Web Services\u003c\/li\u003e \u003cli\u003eVertical Market Perspective of Web Services\u003c\/li\u003e \u003cli\u003eArchitecting for Competitive Advantage\u003c\/li\u003e \u003cli\u003eWeb Services Vendor Landscape\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAfter the false promises and financial burden of the dotcom boom and bust, many executives are understandably gun shy about new technology. This time, however, IT vendors have hit the mark, delivering tools that do not claim to reinvent the practice of business, but simply make it smoother, quicker, and more efficient. The Executive’s Guide to Web Services is essential reading for CEOs, CFOs, CIOs, and all business leaders.\u003c\/p\u003e  Praise for Executive’s Guide To Web Services  \u003cp\u003e\"Finally, a very readable book about how Web services operate in the real world. This is a must-read primer for all C level executives who want to understand how Web services are fundamentally changing how enterprises integrate, collaborate, innovate, and dominate.\"\u003cbr\u003e –Peter Dupre, Chief Technical Strategist, Edgewater Technology, Inc.\u003c\/p\u003e \u003cp\u003e\"Following along the brilliant analytical path that he blazed with the release of his first book on IT, Business Darwinism: Evolve or Dissolve, Marks, with coauthor Mark Werrell, continues to observe, digest, analyze, and clearly explain the latest trends in IT innovation. The Executive’s Guide to Web Services is a must-read companion for any IT manager, technology innovator, or corporate executive committed to successfully navigating through the maze of technology change. With this book, Marks and Werrell deliver a timely and valuable analysis of an important IT innovation at the ideal moment–just as the necessary confluence of technology, standards, and industry acceptance is starting to make the Web services vision a reality.\"\u003cbr\u003e –Barry Zellen, CEO and Founder, TechnologyReports.net\u003c\/p\u003e \u003cp\u003e\"Marks and Werrell have captured the true essence of Web services in their provocative new book Executive’s Guide to Web Services. Their overarching emphasis on business issues over technology issues makes Executive’s Guide essential reading for any business executive looking for new sources of competitive advantage.\"\u003cbr\u003e –David R. 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