{"product_id":"executives-guide-to-cloud-computing-isbn-9780470521724","title":"Executive's Guide to Cloud Computing","description":"\u003cb\u003eYour organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders\u003c\/b\u003e  \u003cp\u003eIn less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America.\u003c\/p\u003e \u003cp\u003eThey all share one key strategic decision – each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality – technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eExecutive's Guide to Cloud Computing\u003c\/i\u003e reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy cloud computing must be a top priority on your company's IT roadmaps\u003c\/li\u003e \u003cli\u003eHow the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative\u003c\/li\u003e \u003cli\u003eThe relationship between cloud computing and other relevant IT initiatives\u003c\/li\u003e \u003cli\u003eThe strategic implications of cloud computing for the enterprise\u003c\/li\u003e \u003cli\u003eWhere to begin and how to get started integrating cloud computing into your existing operations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow you can harness cloud computing's potential for your organization. \u003ci\u003eExecutive's Guide to Cloud Computing\u003c\/i\u003e shows you how.\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 THE SOUND OF INEVITABILITY 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Persistent Vision 5\u003c\/p\u003e \u003cp\u003eA Little History 6\u003c\/p\u003e \u003cp\u003eThree Ages of Computing 6\u003c\/p\u003e \u003cp\u003eBroad Enablers 15\u003c\/p\u003e \u003cp\u003eBig Contributions 20\u003c\/p\u003e \u003cp\u003eLimitations 21\u003c\/p\u003e \u003cp\u003eI Want One of Those 22\u003c\/p\u003e \u003cp\u003eBack to the Future? 22\u003c\/p\u003e \u003cp\u003eNotes 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Concepts: The Big Stuff 27\u003c\/p\u003e \u003cp\u003eMajor Layers 34\u003c\/p\u003e \u003cp\u003eWhere They Live (Deployment Models) 36\u003c\/p\u003e \u003cp\u003eGeographic Location 39\u003c\/p\u003e \u003cp\u003eDatacenter Innovation 39\u003c\/p\u003e \u003cp\u003eThe Quest for Green 40\u003c\/p\u003e \u003cp\u003eStandards 41\u003c\/p\u003e \u003cp\u003eMuch Sound and Fury . . . 42\u003c\/p\u003e \u003cp\u003eParting Thoughts 42\u003c\/p\u003e \u003cp\u003eNotes 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Neighborhood 45\u003c\/p\u003e \u003cp\u003eParting Thoughts 66\u003c\/p\u003e \u003cp\u003eNotes 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Survey of Cloud Implications 70\u003c\/p\u003e \u003cp\u003eBusiness Benefits of Cloud Computing 78\u003c\/p\u003e \u003cp\u003eCloud-Based Business Models 82\u003c\/p\u003e \u003cp\u003eCloud-Enabled Business Models 83\u003c\/p\u003e \u003cp\u003eStrategic Implications of Cloud Computing 86\u003c\/p\u003e \u003cp\u003eEvolving from SOA into the Cloud 91\u003c\/p\u003e \u003cp\u003eWhen to Do SOA versus Cloud? 98\u003c\/p\u003e \u003cp\u003eCloud Computing Adoption Obstacles 107\u003c\/p\u003e \u003cp\u003eParting Thoughts: Things to Do Tomorrow 109\u003c\/p\u003e \u003cp\u003eNotes 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 CLOUD ADOPTION LIFECYCLE 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112\u003c\/p\u003e \u003cp\u003eCloud Adoption Lifecycle 114\u003c\/p\u003e \u003cp\u003eCloud Adoption Lifecycle Summary 144\u003c\/p\u003e \u003cp\u003eParting Thoughts 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147\u003c\/p\u003e \u003cp\u003eCloud Industry Standards 149\u003c\/p\u003e \u003cp\u003eStandards Monitoring Framework 154\u003c\/p\u003e \u003cp\u003eA Cloud Computing Reference Model 155\u003c\/p\u003e \u003cp\u003eExploring the Cloud Computing Logical Architecture 157\u003c\/p\u003e \u003cp\u003eDeveloping a Holistic Cloud Computing Reference Model 162\u003c\/p\u003e \u003cp\u003eCloud Deployment Model 170\u003c\/p\u003e \u003cp\u003eCloud Governance and Operations Model 174\u003c\/p\u003e \u003cp\u003eCloud Ecosystem Model (Supporting the Cloud Reference Model) 179\u003c\/p\u003e \u003cp\u003eConsumption of Cloud-Enabled and Cloud Enablement Resources 184\u003c\/p\u003e \u003cp\u003eCloud Computing Reference Model Summary 187\u003c\/p\u003e \u003cp\u003eCloud Computing Technical Reference Architecture 188\u003c\/p\u003e \u003cp\u003eParting Thoughts 192\u003c\/p\u003e \u003cp\u003eNotes 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCloud Adoption Lifecycle 195\u003c\/p\u003e \u003cp\u003eWhere to Begin with Cloud: Using the Cloud Adoption Lifecycle 199\u003c\/p\u003e \u003cp\u003eWhere to Begin with Cloud: Deployment Model Scenarios 200\u003c\/p\u003e \u003cp\u003eCloud Business Adoption Patterns 204\u003c\/p\u003e \u003cp\u003eWhere to Begin with Cloud: Consumers and Internal Cloud Providers 209\u003c\/p\u003e \u003cp\u003eCloud Patterns Mapped to Common Cloud Use Cases 213\u003c\/p\u003e \u003cp\u003eParting Thoughts 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 ALL THINGS DATA 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Status Quo 228\u003c\/p\u003e \u003cp\u003eCracks in the Monolith 230\u003c\/p\u003e \u003cp\u003eCloud Scale 232\u003c\/p\u003e \u003cp\u003eThe Core Issues 234\u003c\/p\u003e \u003cp\u003eLessons Learned 237\u003c\/p\u003e \u003cp\u003eSolutions and Technologies: A Few Examples 239\u003c\/p\u003e \u003cp\u003eA Look Below: Need for Combined Computation\/Storage 242\u003c\/p\u003e \u003cp\u003eParting Thoughts 243\u003c\/p\u003e \u003cp\u003eNotes 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Scale 27\u003c\/p\u003e \u003cp\u003eObjections and Concerns 248\u003c\/p\u003e \u003cp\u003eOverwhelming Rationality 253\u003c\/p\u003e \u003cp\u003eA Natural Evolution 257\u003c\/p\u003e \u003cp\u003eParting Thoughts 259\u003c\/p\u003e \u003cp\u003eNotes 260\u003c\/p\u003e \u003cp\u003eAppendix The Cloud Computing Vendor Landscape 263\u003c\/p\u003e \u003cp\u003eInfrastructure as a Service (IaaS) 264\u003c\/p\u003e \u003cp\u003ePlatforms as a Service (PaaS) 264\u003c\/p\u003e \u003cp\u003eSoftware as a Service (SaaS) 265\u003c\/p\u003e \u003cp\u003eSystems Integrators 265\u003c\/p\u003e \u003cp\u003eAnalysts and Services Providers 266\u003c\/p\u003e \u003cp\u003eParting Thoughts 266\u003c\/p\u003e \u003cp\u003eNote 266\u003c\/p\u003e \u003cp\u003eAbout the Authors 267\u003c\/p\u003e \u003cp\u003eIndex 269\u003c\/p\u003e  “A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.” \u003cbr\u003e —\u003cb\u003eBob Flores, President \u0026amp; CEO Applicology Inc., Former CTO of the Central Intelligence Agency\u003c\/b\u003e  \u003cp\u003e“The authors have done a great job in explaining the cloud concepts.  They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”\u003cbr\u003e —\u003cb\u003eDave Ploch, CIO, Novus International\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader.  The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience.  They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”\u003cbr\u003e —\u003cb\u003eJoe Weinman, Strategy and Business Development, AT\u0026amp;T Business Solutions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eExecutive’s Guide to Cloud Computing\u003c\/i\u003e is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”\u003cbr\u003e —\u003cb\u003eKevin L. Jackson, Vice President, Dataline LLC and author of \u003ci\u003eCloud Musings\u003c\/i\u003e, \u003ca href=\"http:\/\/kevinljackson.blogspot.com\/\"\u003ehttp:\/\/kevinljackson.blogspot.com\u003c\/a\u003e\u003c\/b\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eERIC A. MARKS\u003c\/b\u003e is President and CEO of AgilePath Corporation, a Service-Oriented Architecture (SOA) and Web services solutions firm. He is focused on driving executive insight, strategy, and planning, and business execution of Web services and SOA. A software and technology services veteran with seventeen years of experience with firms including PricewaterhouseCoopers, Cambridge Technology Partners, Novell, Electronic Data Systems, StreamServe, Ontos, and Square D Company\/Schneider Electric, he serves on the Advisory Board of Directors for LogicLibrary, the leading software asset reuse firm, and lectures at Syracuse University's nationally recognized School of Information Studies. He is a regular columnist for \u003ci\u003eComputerworld\u003c\/i\u003e online, \u003ci\u003eManaging Automation\u003c\/i\u003e magazine, and the industry portal www.SearchWebServices.com. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBERTO (BOB) LOZANO\u003c\/b\u003e is chief strategist and founder of Appistry, Inc., a leading provider of cloud application platforms. An experienced entrepreneur with a history of building successful companies, Lozano founded and led PaylinX, a leader in the payment solutions market. He has also held management and technology positions with Southwestern Bell (now AT\u0026amp;T), Monsanto, and Sandia National Laboratories, has lectured on artificial intelligence as an adjunct faculty member at Washington University in St. Louis, and also founded Intelligent Computer Systems. He is a frequent speaker around the industry and blogs at www.thoughtsoncomputing.com.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eExecutive's Guide to\u003c\/i\u003e Cloud Computing\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWhat is cloud computing? Is it real, or just another marketing phenomena that you should simply let run its course? These questions and more are on the minds—or \u003ci\u003eshould be\u003c\/i\u003e on the minds—of senior executives and leaders at a wide range of organizations around the world. \u003c\/p\u003e\u003cp\u003eAs with any other area in which there is rapid innovation, cloud computing can seem to be nothing more than one big, jumbled, confusing tangle of ideas and opinions. \u003ci\u003eExecutive's Guide to Cloud Computing\u003c\/i\u003e demystifies cloud computing and offers basic understanding and clear guidance about its realities: what it is exactly and how you can use it optimally to your organization's greatest advantage. \u003c\/p\u003e\u003cp\u003eHere, you'll find out: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy you should care about cloud computing\u003c\/li\u003e \u003cli\u003eHow to create an adoption model for the enterprise, with special comments for the startup\u003c\/li\u003e \u003cli\u003eWhere to begin with cloud computing\u003c\/li\u003e \u003cli\u003eWhy inevitability is . . . inevitable\u003c\/li\u003e \u003cli\u003eHow to create cloud-enabled applications that work equally well on both private or public clouds\u003c\/li\u003e \u003cli\u003eWhy you will re-think everything about data—the crucial currency of the new economy—in order to succeed\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eComplete with practical steps for planning, executing, and measuring incorporation of cloud computing in a wide variety of organizations, \u003ci\u003eExecutive's Guide to Cloud Computing\u003c\/i\u003e explores why cloud computing is happening, why it will\u003ci\u003e\u003c\/i\u003e happen, and consequently, why it is well worth understanding.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989182857445,"sku":"NP9780470521724","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470521724.jpg?v=1761783121","url":"https:\/\/k12savings.com\/products\/executives-guide-to-cloud-computing-isbn-9780470521724","provider":"K12savings","version":"1.0","type":"link"}