{"product_id":"essentials-of-trademarks-and-unfair-competition-isbn-9780471209416","title":"Essentials of Trademarks and Unfair Competition","description":"\u003cb\u003eESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION\u003c\/b\u003e  \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.\u003c\/p\u003e \u003cp\u003e\"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner.\"\u003cbr\u003e —Robert Goldscheider, Chairman, The International Licensing Network\u003c\/p\u003e \u003cp\u003e\"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball,' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche.\"\u003cbr\u003e —Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony \u0026amp; Flaherty LLP\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eWiley Essentials Series\u003c\/i\u003e-because the business world is always changing...and so should you.\u003c\/p\u003eDer Band bietet eine prägnante, praktische und verständliche Einführung in das Markenzeichengesetz und das Gesetz gegen unlauteren Wettbewerb.\u003cbr\u003e \u003cbr\u003e Erläutert anschaulich den Begriff Markenzeichen und beschreibt das gesamte Spektrum der Unterscheidungskraft von Markenzeichen.\u003cbr\u003e \u003cbr\u003e Beschreibt Vorteile, Vorgehensweise und Strategien für die Eintragung eines Markenzeichens bei Patentamt und Markenstelle.\u003cbr\u003e \u003cbr\u003e Enthält Tipps und Techniken für Rechtsübergang und Lizenzerteilung von Marken.\u003cbr\u003e \u003cbr\u003e Bietet fundierten Rat, wie man auf unlauteren Wettbewerb reagieren kann, z.B. mit einstweiliger Verfügung, Klagebeantwortung, alternativer Streitabwicklung, und dem Lanham Act (amerikanisches Warenzeichengesetz von 1946).\u003cbr\u003e \u003cbr\u003e Mit Musterformularen und -dokumenten für die Eintragung einer Marke.  Trademark Basics--Overview.\u003cbr\u003e \u003cbr\u003e Trademark Types.\u003cbr\u003e \u003cbr\u003e Establishing, Registering, and Defending a Trademark.\u003cbr\u003e \u003cbr\u003e Handling Trademark Disputes.\u003cbr\u003e \u003cbr\u003e Trade Dress.\u003cbr\u003e \u003cbr\u003e Threats to the Trademark.\u003cbr\u003e \u003cbr\u003e Other Issues in Trademark Law.\u003cbr\u003e \u003cbr\u003e Unfair Competition.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Forms.\u003cbr\u003e \u003cbr\u003e Bibilography.\u003cbr\u003e \u003cbr\u003e Index. DANA SHILLING is the author of more than twenty books, including Lawyer's Desk Book, Eleventh Edition, 60 Minute Financial Planner, The Complete Guide to Human Resources and the Law, and Financial Planning for the Older Client, Fifth Edition. Her articles on legal and financial issues have appeared in such magazines as Vogue, CFO, Working Woman, Cosmopolitan, Aging Today, Estate Planning Studies, and others.  ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION\u003cbr\u003e \u003cbr\u003e Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.\u003cbr\u003e \u003cbr\u003e \"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner.\"\u003cbr\u003e - Robert Goldscheider, Chairman, The International Licensing Network\u003cbr\u003e \u003cbr\u003e \"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball,' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche.\"\u003cbr\u003e -Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony \u0026amp; Flaherty LLP\u003cbr\u003e \u003cbr\u003e The Wiley Essentials Series-because the business world is always changing...and so should you.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989163950309,"sku":"NP9780471209416","price":38.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471209416.jpg?v=1761783051","url":"https:\/\/k12savings.com\/products\/essentials-of-trademarks-and-unfair-competition-isbn-9780471209416","provider":"K12savings","version":"1.0","type":"link"}