{"product_id":"essentials-of-intellectual-property-isbn-9780470888506","title":"Essentials of Intellectual Property","description":"\u003cp\u003e\u003cb\u003eThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e \u003cp\u003eForeword to the Second Edition vii\u003c\/p\u003e \u003cp\u003eForeword to the First Edition xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAuthor’s Note xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Authors xxiii\u003c\/p\u003e \u003cp\u003eIntroduction: Setting the Stage xxv\u003c\/p\u003e \u003cp\u003e1 The Big Three: Patents, Trademarks, and Copyrights 1\u003c\/p\u003e \u003cp\u003e2 The Supporting Players: Other Types of IP—Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 34\u003c\/p\u003e \u003cp\u003e3 Protecting the Fruits of Your Research and Development 47\u003c\/p\u003e \u003cp\u003e4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 54\u003c\/p\u003e \u003cp\u003e5 What is It Worth? Putting a Value on Intellectual Property 70\u003c\/p\u003e \u003cp\u003e6 Make More Money by Sharing (Licensing) 83\u003c\/p\u003e \u003cp\u003e7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 92\u003c\/p\u003e \u003cp\u003e8 Enforcing Your Rights 104\u003c\/p\u003e \u003cp\u003e9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 167\u003c\/p\u003e \u003cp\u003e10 The Patent Portfolio and Its Effect on Stock Price 180\u003c\/p\u003e \u003cp\u003e11 How the Courts Have Changed the Patent Law 185\u003c\/p\u003e \u003cp\u003e12 Patent Reform 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendixes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppendix A: Trademark and Service Mark Application 223\u003c\/p\u003e \u003cp\u003eAppendix B: Copyright Application 231\u003c\/p\u003e \u003cp\u003eAppendix C: Confidentiality and Nondisclosure Agreement 239\u003c\/p\u003e \u003cp\u003eAppendix D: Invention Assignment Form 242\u003c\/p\u003e \u003cp\u003eAppendix E: Basic IP Audit Questionnaire 247\u003c\/p\u003e \u003cp\u003eAppendix F: Patent Valuation 249\u003c\/p\u003e \u003cp\u003eAppendix G: Invention Disclosure Form 270\u003c\/p\u003e \u003cp\u003eAppendix H: License Agreements 272\u003c\/p\u003e \u003cp\u003eBibliography 286\u003c\/p\u003e \u003cp\u003eFurther Reading 287\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALEXANDER I. POLTORAK\u003c\/b\u003e is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL J. LERNER\u003c\/b\u003e is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored \u003ci\u003eEssentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy \u0026amp; Management, and Managing Intellectual Property.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003eIntellectual Property \u003c\/p\u003e\u003cp\u003e\"This excellent book provides important analytical tools and innovative perspectives for those who recognize that dealing with patents and copyrights is not just for lawyers anymore, but has become an essential management task.\"\u003cbr\u003e \u003cb\u003e—Eli Noam, Professor of Finance and Economics, and Director of the Columbia Institute for Tele-Information, Columbia Business School\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003eThe world of intellectual property changes faster than you can say \"precedent-setting lawsuit\"—and it's crucial to keep up with those changes, even if you're not a patent attorney. \u003ci\u003eEssentials of Intellectual Property, Second Edition\u003c\/i\u003e is a concise, lively, and often witty introduction to the world of patents, trademarks, copyrights, and trade secrets for non-lawyers. \u003c\/p\u003e\u003cp\u003eIn these pages, you'll find a clear discussion of concepts such as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIP strategy, valuation, audits, and management—how to know what your IP is worth and manage it accordingly\u003c\/li\u003e \u003cli\u003ePatent triage—knowing when to \"let go\" of unprofitable patents, or monetize under used patents\u003c\/li\u003e \u003cli\u003ePatent enforcement—strategies to use and fatal errors to avoid\u003c\/li\u003e \u003cli\u003eLicensing and cross-licensing—crafting a deal that works for all parties\u003c\/li\u003e \u003cli\u003eContract work, non-competition agreements, and works-for-hire—making sure you own the IP you paid employees or contractors to create\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis \u003ci\u003eSecond Edition\u003c\/i\u003e also includes a summary of the latest precedent-setting IP lawsuits and how the legal landscape has changed over the past decade, as well as a list of some of the most important (and sometimes, controversial) reforms that Congress has proposed to the U.S. patent system. \u003c\/p\u003e\u003cp\u003eThorough, understandable, and business-savvy, \u003ci\u003eEssentials of Intellectual Property, Second Edition\u003c\/i\u003e will quickly bring you up to date on everything you need to know about patents and other forms of intellectual property.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989161099493,"sku":"NP9780470888506","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470888506.jpg?v=1761783040","url":"https:\/\/k12savings.com\/products\/essentials-of-intellectual-property-isbn-9780470888506","provider":"K12savings","version":"1.0","type":"link"}