{"product_id":"essential-communication-strategies-isbn-9780471273172","title":"Essential Communication Strategies","description":"Learn the tricks-of-the-trade of becoming a great technical communicator  \u003cp\u003eRemember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?\u003c\/p\u003e \u003cp\u003eFear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.\u003c\/p\u003e \u003cp\u003eHerbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use \"scripting\" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.\u003c\/p\u003e \u003cp\u003eUsing scripting, you will master the fundamental principles of communicating:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to grab the reader's or audience's attention from the start\u003c\/li\u003e \u003cli\u003eHow to maintain the connection while proceeding smoothly from topic to topic\u003c\/li\u003e \u003cli\u003eHow to provide the substantiation for the points you made\u003c\/li\u003e \u003cli\u003eHow to communicate with people from other groups, such as marketers, investors, users, and others\u003c\/li\u003e \u003cli\u003eHow to overcome such obstacles as fear, boredom, and aversion to your material\u003c\/li\u003e \u003c\/ul\u003e Distilling the art of communication to its essence, \u003ci\u003eEssential Communication Strategies\u003c\/i\u003e empowers you to communicate with confidence and authority in every situation, to every audience.  Preface.  \u003cp\u003ePreface to the First Edition.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction to the Art of Communication.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: The Written Document-Prose and Panic.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Planning the Document.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Connection\u003c\/p\u003e \u003cp\u003eEstablishing the Flow\u003c\/p\u003e \u003cp\u003eProviding the Reinforcement\u003c\/p\u003e \u003cp\u003eZero-Time Planning\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Acquiring a Healthy Writing Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing to Write.\u003c\/p\u003e \u003cp\u003eAnticipating the Readers' Needs.\u003c\/p\u003e \u003cp\u003eEnthusiasm: Enjoying It and Avoiding Writer's Block.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments: Theirs, Not Ours!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Producing the Document.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimplicity: Why Overcomplicate the Task?\u003c\/p\u003e \u003cp\u003eIsolation: Get Away from the Interruptions.\u003c\/p\u003e \u003cp\u003eZero-Time Preparation Techniques: They Get What They Pay For!\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: The Formal Presentation-Dissertation or Disaster.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Planning the Presentation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Connection.\u003c\/p\u003e \u003cp\u003eProviding the Flow and Reinforcement.\u003c\/p\u003e \u003cp\u003eZero-Time Planning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Acquiring the Successful Presentation Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing to Present.\u003c\/p\u003e \u003cp\u003eTaking the Proper Precautions.\u003c\/p\u003e \u003cp\u003eDeveloping a Healthy Indifference.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Conducting the Presentation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePoise.\u003c\/p\u003e \u003cp\u003eConfidence.\u003c\/p\u003e \u003cp\u003eDignity.\u003c\/p\u003e \u003cp\u003eZero-Preparation Presenting.\u003c\/p\u003e \u003cp\u003eHandling the Video Teleconference.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: The Informal Discussion-Meetings and Mishaps.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Planning for the Meeting.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttending or Avoiding Meetings.\u003c\/p\u003e \u003cp\u003eFiltering Meetings.\u003c\/p\u003e \u003cp\u003ePlanning the Meeting.\u003c\/p\u003e \u003cp\u003eZero-Time Planning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Acquiring a Meeting Attitude.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing.\u003c\/p\u003e \u003cp\u003eAnticipating the Unexpected.\u003c\/p\u003e \u003cp\u003eZero-Planning Attitude Adjustments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Participating in the Meeting.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting the Meeting.\u003c\/p\u003e \u003cp\u003eInteracting in the Meeting.\u003c\/p\u003e \u003cp\u003eFinishing the Meeting.\u003c\/p\u003e \u003cp\u003eZero-Preparation Techniques.\u003c\/p\u003e \u003cp\u003eHow to Plan and Conduct the Meeting Yourself.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Cross-Culture Communication—Bridging the Gap.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Understanding a \u003ci\u003eCommunication\u003c\/i\u003e Culture Gap.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegating Troublesome Differences.\u003c\/p\u003e \u003cp\u003eLeveraging Useful Similarities.\u003c\/p\u003e \u003cp\u003eCommunicating Effectively.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Writing for \u003ci\u003eAny\u003c\/i\u003e Readership.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting in Character.\u003c\/p\u003e \u003cp\u003eGetting Back to the Basics.\u003c\/p\u003e \u003cp\u003eStaying on Track.\u003c\/p\u003e \u003cp\u003eZero-Time Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Presenting to \u003ci\u003eAny\u003c\/i\u003e Audience.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning for the Unknown.\u003c\/p\u003e \u003cp\u003eGetting Acquainted.\u003c\/p\u003e \u003cp\u003eKeeping Together.\u003c\/p\u003e \u003cp\u003eZero-Planning Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Meeting with \u003ci\u003eAnyone\u003c\/i\u003e or \u003ci\u003eAn\u003c\/i\u003ey Group.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing for the Encounter.\u003c\/p\u003e \u003cp\u003eGenerating Comfort.\u003c\/p\u003e \u003cp\u003eMaking It Enjoyable for Everyone.\u003c\/p\u003e \u003cp\u003eZero-preparation Techniques.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Conclusion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e  \"...light-hearted text combines proven techniques, advice, and real?world examples...\" (\u003ci\u003eMechanical Engineering\u003c\/i\u003e, May 15, 2003)  \u003cp\u003e\"...cheerily demystifies technical writing and presentation...\" (\u003ci\u003eAmerican Scientist\u003c\/i\u003e, September-October 2003)\u003c\/p\u003e \u003cp\u003e\"...a worthwhile book and I would recommend it to those looking to shore up their communications skills...\" (\u003ci\u003eClinical Chemistry\u003c\/i\u003e, Vol. 49, No. 12)\u003c\/p\u003e HERBERT L. HIRSCH began his career at Systems Research Laboratories (now part of Veridian Corporation) in Dayton, Ohio, and rose to the position of Senior Engineer. Mr. Hirsch has also served as an Engineering Group Leader for Quest Research Corporation, Director of Systems Engineering for Applications Research Corporation, Director of Engineering for Defense Technology, Inc., and Chief Engineer for MTL Systems, Inc. He has also authored and coauthored books on radar antenna simulation, statistical signal processing, hardware description languages, and electronic countermeasures. Mr. Hirsch currently operates his consulting business, Hirsch Engineering and Communications, Inc., from his home in Vandalia, Ohio.  Learn the tricks-of-the-trade of becoming a great technical communicator  \u003cp\u003eRemember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you?re a professional?pitching an idea, vying for a contract or grant, or presenting at a meeting?getting your point across effectively suddenly seems pretty essential for success, doesn?t it?\u003c\/p\u003e \u003cp\u003eFear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.\u003c\/p\u003e \u003cp\u003eHerbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use \"scripting\" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to grab the reader?s or audience?s attention from the start\u003c\/li\u003e \u003cli\u003eHow to maintain the connection while proceeding smoothly from topic to topic\u003c\/li\u003e \u003cli\u003eHow to provide the substantiation for the points you made\u003c\/li\u003e \u003cli\u003eHow to communicate with people from other groups, such as marketers, investors, users, and others\u003c\/li\u003e \u003cli\u003eHow to overcome such obstacles as fear, boredom, and aversion to your material\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDistilling the art of communication to its essence, The Essence of Communication for Science and Technology Professionals and Managers empowers you to communicate with confidence and authority in every situation, to every audience.\u003c\/p\u003e","brand":"Wiley-IEEE Press","offers":[{"title":"Default Title","offer_id":47989155365093,"sku":"NP9780471273172","price":51.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471273172.jpg?v=1761783020","url":"https:\/\/k12savings.com\/products\/essential-communication-strategies-isbn-9780471273172","provider":"K12savings","version":"1.0","type":"link"}