{"product_id":"entrepreneurship-isbn-9781119563228","title":"Entrepreneurship","description":"\u003cp\u003e\u003ci\u003eEntrepreneurship, 5th Edition \u003c\/i\u003ehelps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.\u003c\/p\u003e \u003cp\u003eThe fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Power of Entrepreneurship 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEntrepreneurship and Small Business in the United States 3\u003c\/p\u003e \u003cp\u003eEntrepreneurial Revolution 4\u003c\/p\u003e \u003cp\u003eWeb: Three Revolutions Converge 9\u003c\/p\u003e \u003cp\u003eEntrepreneurship Revolution Strikes Gold 10\u003c\/p\u003e \u003cp\u003eCreative Destruction 11\u003c\/p\u003e \u003cp\u003eCauses of the Entrepreneurial Revolution 12\u003c\/p\u003e \u003cp\u003eChanges in the Entrepreneurial Framework Conditions 14\u003c\/p\u003e \u003cp\u003eChurning and Economic Growth 18\u003c\/p\u003e \u003cp\u003eGlobal Entrepreneurship Monitor 19\u003c\/p\u003e \u003cp\u003ePrincipal Findings from GEM 20\u003c\/p\u003e \u003cp\u003eActivity 20\u003c\/p\u003e \u003cp\u003eNecessity, Opportunity, and Gender 20\u003c\/p\u003e \u003cp\u003eAge Distribution of Early-Stage Entrepreneurial Activity 22\u003c\/p\u003e \u003cp\u003eGrowth Expectations and Job Creation 25\u003c\/p\u003e \u003cp\u003eEntrepreneurship Ecosystems and the Importance of Support 27\u003c\/p\u003e \u003cp\u003eConclusion 29\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 29\u003c\/p\u003e \u003cp\u003eWeb Exercise 30\u003c\/p\u003e \u003cp\u003eNotes 30\u003c\/p\u003e \u003cp\u003eCase: MightyWell 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Entrepreneurial Process 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCritical Factors for Starting a New Enterprise 42\u003c\/p\u003e \u003cp\u003eEvaluating Opportunities for New Businesses 47\u003c\/p\u003e \u003cp\u003eDetermining Resource Needs and Acquiring Resources 52\u003c\/p\u003e \u003cp\u003eProfit Potential 56\u003c\/p\u003e \u003cp\u003eIngredients for a Successful New Business 58\u003c\/p\u003e \u003cp\u003eConclusion 59\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 59\u003c\/p\u003e \u003cp\u003eWeb Exercise 60\u003c\/p\u003e \u003cp\u003eNotes 60\u003c\/p\u003e \u003cp\u003eCase: Vedavoo 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Opportunity Recognition, Shaping, and Reshaping 70\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Glimmer to Action: How Do I Come Up with a Good Idea? 71\u003c\/p\u003e \u003cp\u003eIs Your Idea an Opportunity? 76\u003c\/p\u003e \u003cp\u003eThe Opportunity Checklist 91\u003c\/p\u003e \u003cp\u003e‘‘I Don’t Have an Opportunity’’ 91\u003c\/p\u003e \u003cp\u003eConclusion 93\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 93\u003c\/p\u003e \u003cp\u003eWeb Exercise 93\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003eCase: ISlide, Inc. 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Prototyping Your Ideas 102\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is Prototyping? 103\u003c\/p\u003e \u003cp\u003eTypes of Prototyping 106\u003c\/p\u003e \u003cp\u003eConclusion 114\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 114\u003c\/p\u003e \u003cp\u003eWeb Exercise 114\u003c\/p\u003e \u003cp\u003eNotes 114\u003c\/p\u003e \u003cp\u003eCase: Balanced Snacking 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Importance of Business Models 120\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 120\u003c\/p\u003e \u003cp\u003eThe Core \u003ci\u003e(Steps 1, 2, and 3) \u003c\/i\u003e122\u003c\/p\u003e \u003cp\u003eThe Market \u003ci\u003e(Steps 4, 5, 6, and 7) \u003c\/i\u003e125\u003c\/p\u003e \u003cp\u003eCustomer Segments \u003ci\u003e(Step 4) \u003c\/i\u003e126\u003c\/p\u003e \u003cp\u003eMarketing Channels \u003ci\u003e(Step 5) \u003c\/i\u003e126\u003c\/p\u003e \u003cp\u003eDistribution Channels \u003ci\u003e(Step 6) \u003c\/i\u003e127\u003c\/p\u003e \u003cp\u003eRevenue Streams \u003ci\u003e(Step 7) \u003c\/i\u003e128\u003c\/p\u003e \u003cp\u003eProduct and Operations \u003ci\u003e(Steps 8, 9, 10, and 11) \u003c\/i\u003e129\u003c\/p\u003e \u003cp\u003eResources \u003ci\u003e(Step 8) \u003c\/i\u003e129\u003c\/p\u003e \u003cp\u003ePartners \u003ci\u003e(Step 9) \u003c\/i\u003e129\u003c\/p\u003e \u003cp\u003eKey Metrics \u003ci\u003e(Step 10) \u003c\/i\u003e130\u003c\/p\u003e \u003cp\u003eCost Drivers \u003ci\u003e(Step 11) \u003c\/i\u003e130\u003c\/p\u003e \u003cp\u003eThe External Enviroment and Financial Strategy \u003ci\u003e(Steps 12, 13, and 14) \u003c\/i\u003e132\u003c\/p\u003e \u003cp\u003eCompetitive Environment \u003ci\u003e(Step 12) \u003c\/i\u003e132\u003c\/p\u003e \u003cp\u003eIndustry Attractiveness \u003ci\u003e(Step 13) \u003c\/i\u003e132\u003c\/p\u003e \u003cp\u003eFinancial Strategy \u003ci\u003e(Step 14) \u003c\/i\u003e132\u003c\/p\u003e \u003cp\u003eConclusion 133\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 133\u003c\/p\u003e \u003cp\u003eWeb Exercise 133\u003c\/p\u003e \u003cp\u003eNotes 133\u003c\/p\u003e \u003cp\u003eCase: Zumba Fitness 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Entrepreneurial Marketing 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Marketing is Critical for Entrepreneurs 142\u003c\/p\u003e \u003cp\u003eEntrepreneurs Face Unique Marketing Challenges 142\u003c\/p\u003e \u003cp\u003eAcquiring Market Information 143\u003c\/p\u003e \u003cp\u003eMarketing Strategy for Entrepreneurs 145\u003c\/p\u003e \u003cp\u003eSegmentation, Targeting, and Positioning 145\u003c\/p\u003e \u003cp\u003eThe Marketing Mix 146\u003c\/p\u003e \u003cp\u003eValue Proposition: Articulating the Entrepreneurial Strategy 159\u003c\/p\u003e \u003cp\u003eSocial Media 162\u003c\/p\u003e \u003cp\u003eGuerrilla Marketing 163\u003c\/p\u003e \u003cp\u003eMarketing Skills for Managing Growth 165\u003c\/p\u003e \u003cp\u003eUnderstanding and Listening to the Customer 165\u003c\/p\u003e \u003cp\u003eBuilding the Brand 166\u003c\/p\u003e \u003cp\u003eConclusion 166\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 166\u003c\/p\u003e \u003cp\u003eWeb Exercise 167\u003c\/p\u003e \u003cp\u003eAppendix: Customer Interview 167\u003c\/p\u003e \u003cp\u003eGeneral Outline: It Needs to Be Tailored to Meet Your Research Needs 167\u003c\/p\u003e \u003cp\u003eNotes 168\u003c\/p\u003e \u003cp\u003eCase: Theo Chocolate 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Building The Founding Team 184\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePower of the Team 185\u003c\/p\u003e \u003cp\u003eWhere Do You Fit? 187\u003c\/p\u003e \u003cp\u003eHow to Build a Powerful Team 190\u003c\/p\u003e \u003cp\u003eBootstrapping: Building the Team Based on Stage-of-Venture Life 193\u003c\/p\u003e \u003cp\u003eCompensation 194\u003c\/p\u003e \u003cp\u003eEquity 194\u003c\/p\u003e \u003cp\u003eSalary 198\u003c\/p\u003e \u003cp\u003eOther Compensation Considerations 199\u003c\/p\u003e \u003cp\u003eExternal Team Members 200\u003c\/p\u003e \u003cp\u003eOutside Investors 200\u003c\/p\u003e \u003cp\u003eLawyers 200\u003c\/p\u003e \u003cp\u003eAccountants 201\u003c\/p\u003e \u003cp\u003eBoard of Advisors 201\u003c\/p\u003e \u003cp\u003eBoard of Directors 202\u003c\/p\u003e \u003cp\u003eKeeping the Team Together 203\u003c\/p\u003e \u003cp\u003eBurnout 204\u003c\/p\u003e \u003cp\u003eFamily Pressure 205\u003c\/p\u003e \u003cp\u003eInterpersonal Conflicts 205\u003c\/p\u003e \u003cp\u003eConclusion 205\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 206\u003c\/p\u003e \u003cp\u003eWeb Exercise 206\u003c\/p\u003e \u003cp\u003eNotes 206\u003c\/p\u003e \u003cp\u003eCase: Box, Inc.: Preserving Startup Culture in a Rapidly Growing Company 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The Business Planning Process 218\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Planning Process 220\u003c\/p\u003e \u003cp\u003eThe Story Model 221\u003c\/p\u003e \u003cp\u003eThe Business Plan 222\u003c\/p\u003e \u003cp\u003eThe Cover 222\u003c\/p\u003e \u003cp\u003eExecutive Summary 223\u003c\/p\u003e \u003cp\u003eTable of Contents 224\u003c\/p\u003e \u003cp\u003eIndustry, Customer, and Competitor Analysis 224\u003c\/p\u003e \u003cp\u003eCompany and Product Description 228\u003c\/p\u003e \u003cp\u003eMarketing Plan 229\u003c\/p\u003e \u003cp\u003eOperations Plan 233\u003c\/p\u003e \u003cp\u003eDevelopment Plan 234\u003c\/p\u003e \u003cp\u003eTeam 235\u003c\/p\u003e \u003cp\u003eCritical Risks 237\u003c\/p\u003e \u003cp\u003eOffering 239\u003c\/p\u003e \u003cp\u003eFinancial Plan 239\u003c\/p\u003e \u003cp\u003eAppendices 239\u003c\/p\u003e \u003cp\u003eTypes of Plans 239\u003c\/p\u003e \u003cp\u003eStyle Pointers for the Written Plan and Oral Presentation 240\u003c\/p\u003e \u003cp\u003eConclusion 241\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 242\u003c\/p\u003e \u003cp\u003eWeb Exercise 242\u003c\/p\u003e \u003cp\u003eNotes 242\u003c\/p\u003e \u003cp\u003eCase: Gravyty: The Art + Science of Better Nonprofit Fundraising 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Building Your Pro Forma 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancial Statements 276\u003c\/p\u003e \u003cp\u003eCommon Mistakes 276\u003c\/p\u003e \u003cp\u003eFinancial Statement Overview 277\u003c\/p\u003e \u003cp\u003eBuilding Your Pro Forma Financial Statements 278\u003c\/p\u003e \u003cp\u003eBuild-Up Method 279\u003c\/p\u003e \u003cp\u003eRevenue Projections 280\u003c\/p\u003e \u003cp\u003eCost of Goods Sold 281\u003c\/p\u003e \u003cp\u003eOperating Expenses 282\u003c\/p\u003e \u003cp\u003ePreliminary Income Statement 284\u003c\/p\u003e \u003cp\u003eComparable Method 284\u003c\/p\u003e \u003cp\u003eBuilding Integrated Financial Statements 287\u003c\/p\u003e \u003cp\u003eIncome Statement 288\u003c\/p\u003e \u003cp\u003eBalance Sheet 290\u003c\/p\u003e \u003cp\u003eCash-Flow Statement 291\u003c\/p\u003e \u003cp\u003ePutting It All Together 292\u003c\/p\u003e \u003cp\u003eConclusion 292\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 293\u003c\/p\u003e \u003cp\u003eWeb Exercise 293\u003c\/p\u003e \u003cp\u003eNotes 293\u003c\/p\u003e \u003cp\u003eCase: Gravyty: Understanding Your Market and Building Realistic Proformas 294\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Raising Money for Starting and Growing a Business 302\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBootstrapping New Ventures 303\u003c\/p\u003e \u003cp\u003eInformal Investors 304\u003c\/p\u003e \u003cp\u003eBusiness Angels 306\u003c\/p\u003e \u003cp\u003eSearching for Business Angels 306\u003c\/p\u003e \u003cp\u003eTypes of Business Angels 307\u003c\/p\u003e \u003cp\u003ePutting Together a Round of Angel Investment 308\u003c\/p\u003e \u003cp\u003eAmount of Capital Needed to Start a Business 309\u003c\/p\u003e \u003cp\u003eFinancial Returns on Informal Investment 309\u003c\/p\u003e \u003cp\u003eCrowdfunding 310\u003c\/p\u003e \u003cp\u003eVenture Capital 311\u003c\/p\u003e \u003cp\u003eClassic Venture Capital 312\u003c\/p\u003e \u003cp\u003eMechanism of Venture Capital Investing 312\u003c\/p\u003e \u003cp\u003eFinancial Returns on Venture Capital 314\u003c\/p\u003e \u003cp\u003eDealing with Venture Capitalists 315\u003c\/p\u003e \u003cp\u003eNegotiating the Deal 316\u003c\/p\u003e \u003cp\u003eValuation 317\u003c\/p\u003e \u003cp\u003eEarnings Capitalization Valuation 318\u003c\/p\u003e \u003cp\u003ePresent Value of Future Cash Flows 318\u003c\/p\u003e \u003cp\u003eMarket‐Comparable Valuation (Multiple of Earnings) 318\u003c\/p\u003e \u003cp\u003eAsset‐Based Valuation 319\u003c\/p\u003e \u003cp\u003eExample of Market‐Comparable Valuation 319\u003c\/p\u003e \u003cp\u003eAsset‐Based Valuation Example 321\u003c\/p\u003e \u003cp\u003eHarvesting Investments 322\u003c\/p\u003e \u003cp\u003eInitial Public Offering 323\u003c\/p\u003e \u003cp\u003ePros and Cons of an IPO 323\u003c\/p\u003e \u003cp\u003eThe Process of Going Public 324\u003c\/p\u003e \u003cp\u003eBFWS Goes Public 326\u003c\/p\u003e \u003cp\u003eSelling the Company 326\u003c\/p\u003e \u003cp\u003eWhy Be Acquired? 326\u003c\/p\u003e \u003cp\u003eConclusion 327\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 328\u003c\/p\u003e \u003cp\u003eWeb Exercise 328\u003c\/p\u003e \u003cp\u003eNotes 328\u003c\/p\u003e \u003cp\u003eCase: MetaCarta: Growing a Company, Do We Take the VC Money? 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Debt and Other Forms of Financing 338\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Access to Funds—Start with Internal Sources 339\u003c\/p\u003e \u003cp\u003eStart with Credit Cards and Home Equity Lines 340\u003c\/p\u003e \u003cp\u003eCash Conversion Cycle 340\u003c\/p\u003e \u003cp\u003eWorking Capital: Getting Cash from Receivables and Inventories 342\u003c\/p\u003e \u003cp\u003eUsing Accounts Receivable as Working Capital 342\u003c\/p\u003e \u003cp\u003eThe Sales Pattern 343\u003c\/p\u003e \u003cp\u003eCash versus Credit Sales 343\u003c\/p\u003e \u003cp\u003eCredit Policies 344\u003c\/p\u003e \u003cp\u003eSetting Credit Terms 344\u003c\/p\u003e \u003cp\u003eCollection Policies 345\u003c\/p\u003e \u003cp\u003eSetting Credit Limits for Individual Accounts 346\u003c\/p\u003e \u003cp\u003eInventory 347\u003c\/p\u003e \u003cp\u003eSources of Short‐Term Cash: More Payables, Less Receivables 348\u003c\/p\u003e \u003cp\u003eCash from Short‐Term Bank Loans 349\u003c\/p\u003e \u003cp\u003eCash from Trade Credit 349\u003c\/p\u003e \u003cp\u003eCash Obtained by Negotiating with Suppliers 349\u003c\/p\u003e \u003cp\u003eCash Available Because of Seasonal Business Credit Terms 350\u003c\/p\u003e \u003cp\u003eAdvantages of Trade Credit 350\u003c\/p\u003e \u003cp\u003eCash Obtained by Tightening Up Accounts Receivable Collections 350\u003c\/p\u003e \u003cp\u003eObtaining Bank Loans Through Accounts Receivable Financing 351\u003c\/p\u003e \u003cp\u003ePledging 351\u003c\/p\u003e \u003cp\u003ePledging with Notification 351\u003c\/p\u003e \u003cp\u003eFactoring 352\u003c\/p\u003e \u003cp\u003eRecourse 352\u003c\/p\u003e \u003cp\u003eObtaining Loans against Inventory 352\u003c\/p\u003e \u003cp\u003eObtaining “Financing” from Customer Prepayments 353\u003c\/p\u003e \u003cp\u003eChoosing the Right Mix of Short‐Term Financing 353\u003c\/p\u003e \u003cp\u003eTraditional Bank Lending: Short‐Term Bank Loans 353\u003c\/p\u003e \u003cp\u003eMaturity of Loans 354\u003c\/p\u003e \u003cp\u003eInterest Rates 354\u003c\/p\u003e \u003cp\u003eCollateral 355\u003c\/p\u003e \u003cp\u003eApplying for a Bank Loan 356\u003c\/p\u003e \u003cp\u003eRestrictive Covenants 356\u003c\/p\u003e \u003cp\u003eGeneral Provisions 357\u003c\/p\u003e \u003cp\u003eRoutine Provisions 357\u003c\/p\u003e \u003cp\u003eSpecific Provisions 358\u003c\/p\u003e \u003cp\u003eEquipment Financing 358\u003c\/p\u003e \u003cp\u003eObtaining Early Financing from External Sources 359\u003c\/p\u003e \u003cp\u003eSBA‐Guaranteed Loans 359\u003c\/p\u003e \u003cp\u003eApplying for an SBA Loan 359\u003c\/p\u003e \u003cp\u003eConclusion 360\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 361\u003c\/p\u003e \u003cp\u003eWeb Exercise 361\u003c\/p\u003e \u003cp\u003eNotes 361\u003c\/p\u003e \u003cp\u003eCase: FEED Resource Recovery 362\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Legal and Tax Issues, Including Intellectual Property 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy, When, and How to Choose an Attorney 374\u003c\/p\u003e \u003cp\u003eLeaving Your Present Position 374\u003c\/p\u003e \u003cp\u003eCorporate Opportunity 374\u003c\/p\u003e \u003cp\u003eRecruitment of Fellow Employees 375\u003c\/p\u003e \u003cp\u003eNoncompetition 375\u003c\/p\u003e \u003cp\u003eIntellectual Property 376\u003c\/p\u003e \u003cp\u003eThe Basics: What is Protectable and How Should It Be Protected? 377\u003c\/p\u003e \u003cp\u003ePatents 377\u003c\/p\u003e \u003cp\u003eTrade Secrets 383\u003c\/p\u003e \u003cp\u003eTrademarks 385\u003c\/p\u003e \u003cp\u003eCopyright 387\u003c\/p\u003e \u003cp\u003eInternational Protection for Intellectual Property 388\u003c\/p\u003e \u003cp\u003eChoice of Legal Form 390\u003c\/p\u003e \u003cp\u003eControl 390\u003c\/p\u003e \u003cp\u003ePersonal Liability 391\u003c\/p\u003e \u003cp\u003eTaxation 392\u003c\/p\u003e \u003cp\u003eInitial Investment of the Founders 394\u003c\/p\u003e \u003cp\u003eAdministrative Obligations 394\u003c\/p\u003e \u003cp\u003eChoosing a Name 395\u003c\/p\u003e \u003cp\u003eStockholders’ and Operating Agreements 395\u003c\/p\u003e \u003cp\u003eNegotiating Employment Terms 395\u003c\/p\u003e \u003cp\u003eDisposition of Equity Interests 396\u003c\/p\u003e \u003cp\u003eLegal and Tax Issues in Hiring Employees 398\u003c\/p\u003e \u003cp\u003eEmployees as Agents of the Company 398\u003c\/p\u003e \u003cp\u003eEmployment Discrimination 399\u003c\/p\u003e \u003cp\u003eEmployment Agreements 400\u003c\/p\u003e \u003cp\u003eRaising Money 400\u003c\/p\u003e \u003cp\u003eConclusion 401\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 401\u003c\/p\u003e \u003cp\u003eWeb Exercise 402\u003c\/p\u003e \u003cp\u003eNotes 402\u003c\/p\u003e \u003cp\u003eCase: Wefunder: Leading the Growth of a New Industry 403\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Entrepreneurial Growth 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking the Transition from Start‐up to Growth 412\u003c\/p\u003e \u003cp\u003eLooking Forward: The Choice to Grow, or Not,… or Sell 412\u003c\/p\u003e \u003cp\u003eA Model of Driving Forces of Growth 414\u003c\/p\u003e \u003cp\u003eThe Growth Process 415\u003c\/p\u003e \u003cp\u003eExecution 416\u003c\/p\u003e \u003cp\u003eInstituting Controls 417\u003c\/p\u003e \u003cp\u003eTracking Performance 418\u003c\/p\u003e \u003cp\u003eManaging the Cash Cycle 420\u003c\/p\u003e \u003cp\u003eLeveraging the Value Chain 422\u003c\/p\u003e \u003cp\u003eMaintaining the Entrepreneurial Organization 423\u003c\/p\u003e \u003cp\u003eOpportunity Domain 423\u003c\/p\u003e \u003cp\u003eOrganizational Resources and Capabilities 426\u003c\/p\u003e \u003cp\u003eObtaining Financial Resources for the Growing Company 427\u003c\/p\u003e \u003cp\u003eIntangible Resources and Capabilities 428\u003c\/p\u003e \u003cp\u003eLeadership 429\u003c\/p\u003e \u003cp\u003eStarting the Delegation Process 430\u003c\/p\u003e \u003cp\u003eFirst‐Level Management 431\u003c\/p\u003e \u003cp\u003eFrom Delegation to Decentralization 431\u003c\/p\u003e \u003cp\u003eProfessional Management and Boards 432\u003c\/p\u003e \u003cp\u003eCoordinating the Driving Forces 432\u003c\/p\u003e \u003cp\u003eLeading People; Developing Entrepreneurs 433\u003c\/p\u003e \u003cp\u003eConclusion 433\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 434\u003c\/p\u003e \u003cp\u003eWeb Exercise 434\u003c\/p\u003e \u003cp\u003eNotes 434\u003c\/p\u003e \u003cp\u003eCase: Esporte Interativo 436\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Social Entrepreneurship 442\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 443\u003c\/p\u003e \u003cp\u003eThe Rise in Social Entrepreneurship 443\u003c\/p\u003e \u003cp\u003eSocial Entrepreneurship Defined 445\u003c\/p\u003e \u003cp\u003eA Social Entrepreneurship Typology 445\u003c\/p\u003e \u003cp\u003eHybrid Ventures 449\u003c\/p\u003e \u003cp\u003eChoosing Your Venture Type 451\u003c\/p\u003e \u003cp\u003eMeasuring Impact 453\u003c\/p\u003e \u003cp\u003eConclusion 455\u003c\/p\u003e \u003cp\u003eYour Opportunity Journal 455\u003c\/p\u003e \u003cp\u003eWeb Exercise 456\u003c\/p\u003e \u003cp\u003eNotes 456\u003c\/p\u003e \u003cp\u003eCase: InnerCity Weightlifting 457\u003c\/p\u003e \u003cp\u003eGlossary G-1\u003c\/p\u003e \u003cp\u003eIndex I-1\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default 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