{"product_id":"enchantment-isbn-9781591845836","title":"Enchantment","description":"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e\u003cb\u003eGuy Kawasaki \u003c\/b\u003eis the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller \u003ci\u003eThe Art of the Start, \u003c\/i\u003eas well as \u003ci\u003eReality Check \u003c\/i\u003eand \u003ci\u003eThe Macintosh\u003c\/i\u003e \u003ci\u003eWay\u003c\/i\u003e. He lives in Silicon Valley with his wife and four children.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46303194611941,"sku":"NP9781591845836","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591845836.jpg?v=1767726251","url":"https:\/\/k12savings.com\/products\/enchantment-isbn-9781591845836","provider":"K12savings","version":"1.0","type":"link"}