Enabling eBusiness

This book describes the technical architecture and components thatcan be integrated in order to provide a comprehensive and robustinfrastructure on which to build successful e-Business. It isessential reading for technical and functional team leaders andstrategists, who analyse the options, limitations and possibilitiesfor new technology and place them alongside the businessrequirements. Whyte intends to broaden the knowledge of specialistsin computing, telecommunications, internet and electronic business.He also introduces the underlying business and technical principalsof e business and how they interrelate to the undergraduates andpostgraduate level at technical business units.

* Covers relevant and ever increasingly important issues such assecurity and business data processing.
* Bridges the gap between the fundamentals and the broader businessmodels of e-business
* Detailed coverage of the functional architectures andtechnology
* Includes the technologies and techniques of on-line customerservice, support and maintenance

The combination of both strategic and technical information in thistext make it a valuable reference resource for telecommunicationmanagers, e-business project leaders and final year andpostgraduate students in computer science, electrical engineeringand telecommunication courses and technical business units."Enabling the eBusiness" behandelt die technische Architektur und die Komponenten einer leistungsfähigen Infrastruktur für eBusiness-Anwendungen. Dabei wird eine Lücke zwischen theoretischen Grundlagen und Geschäftsmodellen geschlossen. Eine wichtige Rolle spielen auch Technologien des Online-Kundendienstes, des Supports und der Wartung. Dedication.

Preface.

Introduction to eBusiness.

ELECTRONIC RETAILING.

The Principles of Electronic Retailing.

Retailing Network Technologies.

Retail Terminals.

The Retail (eCommerce) Server.

CREATING eBUSINESS.

eBusiness Systems Architecture.

Managing eBusiness Knowledge.

TRUST, SECURITY AND ELECTRONIC MONEY.

Trust.

Security.

Electronic Money.

SERVICE, SUPPLY AND MARKETING.

Service and Support.

Supply Chain Management.

Electronic Marketing.

Appendix A: ePeople: Choosing the Team.

Appendix B: eBusiness: The Future.

Bibliography.

Index. "...outlines the many components to consider when building a retail business on-line..." (Reference Research Book News, November 2001)

*** Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin - BCS, March 2002) W. S. Whyte is the author of Enabling eBusiness: Integrating Technologies, Architectures and Applications, published by Wiley. Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.

Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.

Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.

Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?