{"product_id":"empowered-isbn-9781119691297","title":"Empowered","description":"\u003cp\u003e\u003cb\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003ci\u003ewho\u003c\/i\u003e they hire, but rather \u003ci\u003ehow\u003c\/i\u003e they enable their people to work together to solve hard problems and create extraordinary products. \u003c\/p\u003e \u003cp\u003eAs legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” \u003c\/p\u003e \u003cp\u003eThe goal of \u003ci\u003eEMPOWERED\u003c\/i\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. \u003c\/p\u003e \u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003ci\u003eINSPIRED, EMPOWERED\u003c\/i\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. \u003c\/p\u003e \u003cp\u003eThe book covers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ewhat it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products\u003c\/li\u003e \u003cli\u003erecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e \u003cli\u003ecreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e \u003cli\u003etranslating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build\u003c\/li\u003e \u003cli\u003eredefining the relationship of the product teams to the rest of the company\u003c\/li\u003e \u003cli\u003edetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEMPOWERED\u003c\/i\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Lessons From Top Tech Companies \u003c\/b\u003e1\u003c\/p\u003e \u003cp\u003eChapter 1 Behind Every Great Company 5\u003c\/p\u003e \u003cp\u003eChapter 2 The Role of Technology 12\u003c\/p\u003e \u003cp\u003eChapter 3 Strong Product Leadership 17\u003c\/p\u003e \u003cp\u003eChapter 4 Empowered Product Teams 23\u003c\/p\u003e \u003cp\u003eChapter 5 Leadership in Action 25\u003c\/p\u003e \u003cp\u003eChapter 6 A Guide to \u003ci\u003eEMPOWERED \u003c\/i\u003e27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Coaching \u003c\/b\u003e\u003cb\u003e31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 The Coaching Mindset 33\u003c\/p\u003e \u003cp\u003eChapter 8 The Assessment 40\u003c\/p\u003e \u003cp\u003eChapter 9 The Coaching Plan 47\u003c\/p\u003e \u003cp\u003eChapter 10 The One-on-One 65\u003c\/p\u003e \u003cp\u003eChapter 11 The Written Narrative 73\u003c\/p\u003e \u003cp\u003eChapter 12 Strategic Context 76\u003c\/p\u003e \u003cp\u003eChapter 13 Sense of Ownership 81\u003c\/p\u003e \u003cp\u003eChapter 14 Managing Time 87\u003c\/p\u003e \u003cp\u003eChapter 15 Thinking 90\u003c\/p\u003e \u003cp\u003eChapter 16 Team Collaboration 93\u003c\/p\u003e \u003cp\u003eChapter 17 Stakeholder Collaboration 98\u003c\/p\u003e \u003cp\u003eChapter 18 Imposter Syndrome 102\u003c\/p\u003e \u003cp\u003eChapter 19 Customer-Centricity 105\u003c\/p\u003e \u003cp\u003eChapter 20 Integrity 109\u003c\/p\u003e \u003cp\u003eChapter 21 Decisions 114\u003c\/p\u003e \u003cp\u003eChapter 22 Effective Meetings 120\u003c\/p\u003e \u003cp\u003eChapter 23 Ethics 124\u003c\/p\u003e \u003cp\u003eChapter 24 Happiness 128\u003c\/p\u003e \u003cp\u003eChapter 25 Leader Profile: \u003ci\u003eLisa Kavanaugh \u003c\/i\u003e134\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Staffing \u003c\/b\u003e\u003cb\u003e139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 26 Competence and Character 142\u003c\/p\u003e \u003cp\u003eChapter 27 Recruiting 146\u003c\/p\u003e \u003cp\u003eChapter 28 Interviewing 151\u003c\/p\u003e \u003cp\u003eChapter 29 Hiring 155\u003c\/p\u003e \u003cp\u003eChapter 30 Remote Employees 159\u003c\/p\u003e \u003cp\u003eChapter 31 Onboarding 164\u003c\/p\u003e \u003cp\u003eChapter 32 New Employee Bootcamp 170\u003c\/p\u003e \u003cp\u003eChapter 33 Performance Reviews 174\u003c\/p\u003e \u003cp\u003eChapter 34 Terminating 176\u003c\/p\u003e \u003cp\u003eChapter 35 Promoting 179\u003c\/p\u003e \u003cp\u003eChapter 36 Leader Profile: \u003ci\u003eApril Underwood \u003c\/i\u003e182\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Product Vision and Principles \u003c\/b\u003e\u003cb\u003e187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 37 Creating a Compelling Vision 190\u003c\/p\u003e \u003cp\u003eChapter 38 Sharing the Product Vision 195\u003c\/p\u003e \u003cp\u003eChapter 39 Product Principles and Ethics 201\u003c\/p\u003e \u003cp\u003eChapter 40 Leader Profile: \u003ci\u003eAudrey Crane \u003c\/i\u003e203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Team Topology \u003c\/b\u003e\u003cb\u003e209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 41 Optimizing for Empowerment 212\u003c\/p\u003e \u003cp\u003eChapter 42 Team Types 216\u003c\/p\u003e \u003cp\u003eChapter 43 Empowering Platform Teams 220\u003c\/p\u003e \u003cp\u003eChapter 44 Empowering Experience Teams 224\u003c\/p\u003e \u003cp\u003eChapter 45 Topology and Proximity 229\u003c\/p\u003e \u003cp\u003eChapter 46 Topology Evolution 233\u003c\/p\u003e \u003cp\u003eChapter 47 Leader Profile: \u003ci\u003eDebby Meredith \u003c\/i\u003e236\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Product Strategy \u003c\/b\u003e\u003cb\u003e241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 48 Focus 246\u003c\/p\u003e \u003cp\u003eChapter 49 Insights 251\u003c\/p\u003e \u003cp\u003eChapter 50 Actions 258\u003c\/p\u003e \u003cp\u003eChapter 51 Management 261\u003c\/p\u003e \u003cp\u003eChapter 52 Leader Profile: \u003ci\u003eShan-Lyn Ma \u003c\/i\u003e264\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VII Team Objectives \u003c\/b\u003e\u003cb\u003e269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 53 Empowerment 274\u003c\/p\u003e \u003cp\u003eChapter 54 Assignment 280\u003c\/p\u003e \u003cp\u003eChapter 55 Ambition 285\u003c\/p\u003e \u003cp\u003eChapter 56 Commitments 288\u003c\/p\u003e \u003cp\u003eChapter 57 Collaboration 292\u003c\/p\u003e \u003cp\u003eChapter 58 Management 295\u003c\/p\u003e \u003cp\u003eChapter 59 Accountability 298\u003c\/p\u003e \u003cp\u003eChapter 60 Objectives in Perspective 301\u003c\/p\u003e \u003cp\u003eChapter 61 Leader Profile: \u003ci\u003eChristina Wodtke \u003c\/i\u003e304\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VIII Case Study \u003c\/b\u003e\u003cb\u003e309\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 62 Company Backgrounder 312\u003c\/p\u003e \u003cp\u003eChapter 63 Company Objectives 314\u003c\/p\u003e \u003cp\u003eChapter 64 Product Vision and Principles 317\u003c\/p\u003e \u003cp\u003eChapter 65 Team Topology 319\u003c\/p\u003e \u003cp\u003eChapter 66 Product Strategy 325\u003c\/p\u003e \u003cp\u003eChapter 67 Product Team Objectives 334\u003c\/p\u003e \u003cp\u003eChapter 68 Business Results 343\u003c\/p\u003e \u003cp\u003eChapter 69 Key Takeaways 346\u003c\/p\u003e \u003cp\u003eChapter 70 Leader Profile: \u003ci\u003eJudy Gibbons \u003c\/i\u003e349\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IX Business Collaboration \u003c\/b\u003e\u003cb\u003e355\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 71 The Role of Product Leaders 357\u003c\/p\u003e \u003cp\u003eChapter 72 Stakeholder Management vs. Collaboration 360\u003c\/p\u003e \u003cp\u003eChapter 73 Shared Insights and Learning 363\u003c\/p\u003e \u003cp\u003eChapter 74 Keeping the Lights On 365\u003c\/p\u003e \u003cp\u003eChapter 75 Evangelism 367\u003c\/p\u003e \u003cp\u003eChapter 76 Leader Profile: \u003ci\u003eAvid Larizadeh Duggan \u003c\/i\u003e370\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart X Inspired, Empowered, And Transformed \u003c\/b\u003e\u003cb\u003e375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 77 Meaningful Transformation 377\u003c\/p\u003e \u003cp\u003eChapter 78 Transformation in Action 380\u003c\/p\u003e \u003cp\u003eChapter 79 \u003ci\u003eTRANSFORMED \u003c\/i\u003e386\u003c\/p\u003e \u003cp\u003eChapter 80 The Most Important Thing 389\u003c\/p\u003e \u003cp\u003eChapter 81 The Destination 392\u003c\/p\u003e \u003cp\u003eAcknowledgments 396\u003c\/p\u003e \u003cp\u003eAbout the Authors 398\u003c\/p\u003e \u003cp\u003eLearning More 400\u003c\/p\u003e \u003cp\u003eIndex 401\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for\u003ci\u003e EMPOWERED\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book.\"\u003cbr\u003e—\u003cb\u003eJeff Patton\u003c\/b\u003e, Product Process and Design Coach\u003c\/p\u003e \u003cp\u003e\"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.\"\u003cbr\u003e—\u003cb\u003eDoug Camplejohn\u003c\/b\u003e, EVP and GM, Sales Cloud, Salesforce\u003c\/p\u003e \u003cp\u003e\"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, \u003ci\u003eEMPOWERED\u003c\/i\u003e is a must read for product leaders and all leaders who are convinced there must be a better way.\"\u003cbr\u003e—\u003cb\u003eChuck Geiger\u003c\/b\u003e, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity\u003c\/p\u003e \u003cp\u003e\"If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment.\"\u003cbr\u003e—\u003cb\u003ePetra Wille\u003c\/b\u003e, Product Leadership Coach\u003c\/p\u003e \u003cp\u003e\"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers.\"\u003cbr\u003e—\u003cb\u003eSimon Zhang\u003c\/b\u003e, CEO, Growing IO\u003c\/p\u003e \u003cp\u003e\"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!\"\u003cbr\u003e—\u003cb\u003eShamim Mohammad\u003c\/b\u003e, SVP, Chief Information and Technology Officer, CarMax\u003c\/p\u003e \u003cp\u003e\"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? \u003ci\u003eEMPOWERED\u003c\/i\u003e hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!\"\u003cbr\u003e—\u003cb\u003eJeff Trom\u003c\/b\u003e, CTO, Workiva\u003c\/p\u003e \u003cp\u003e\"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. \u003ci\u003eEMPOWERED\u003c\/i\u003e to change their companies in order to survive and thrive.\"\u003cbr\u003e—\u003cb\u003eFrerk-Malte Feller\u003c\/b\u003e, COO, Afterpay\u003c\/p\u003e \u003cp\u003e\"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last.\"\u003cbr\u003e—\u003cb\u003eAmanda Richardson\u003c\/b\u003e, CEO, CoderPad\u003c\/p\u003e \u003cp\u003e\"I included \u003ci\u003eINSPIRED\u003c\/i\u003e as mandatory reading for anyone joining my product development teams. Now I'll add \u003ci\u003eEMPOWERED\u003c\/i\u003e to the list of mandatory reading.\"\u003cbr\u003e—\u003ci\u003eJoca Torres\u003c\/i\u003e, CPO, Gympass\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eINSPIRED\u003c\/i\u003e has been a manual for our team to build better products. \u003ci\u003eEMPOWERED\u003c\/i\u003e is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day.\"\u003cbr\u003e—\u003cb\u003eIan Cairns\u003c\/b\u003e, Head of Product for Twitter Developer Platform\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings.\"\u003cbr\u003e—\u003cb\u003ePunit Soni\u003c\/b\u003e, founder, CEO, Suki\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARTY CAGAN\u003c\/b\u003e is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling \u003ci\u003eINSPIRED: How To Create Tech Products Customers Love.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRIS JONES\u003c\/b\u003e has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.   \u003c\/p\u003e\u003cp\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  \u003c\/p\u003e\u003cp\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.  \u003c\/p\u003e\u003cp\u003eAs legendary Silicon Valley coach–and coach to the founders of several of today's leading tech companies–Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\"  \u003c\/p\u003e\u003cp\u003eThe goal of \u003ci\u003eEMPOWERED\u003c\/i\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.  \u003c\/p\u003e\u003cp\u003eA natural companion to Marty Cagan's bestseller, \u003ci\u003eINSPIRED, EMPOWERED\u003c\/i\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThe book covers:\u003c\/b\u003e\u003c\/i\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow empowered product teams are different from the \"feature teams\" used by most companies to build technology products\u003c\/li\u003e  \u003cli\u003eRecruiting and coaching the members of product teams\u003c\/li\u003e  \u003cli\u003eCreating an inspiring product vision and product strategy\u003c\/li\u003e  \u003cli\u003eAssigning teams problems to solve—rather than features to build\u003c\/li\u003e  \u003cli\u003eTransforming the product organization from feature teams to empowered product teams\u003c\/li\u003e \u003c\/ul\u003e   \u003cp\u003e\u003cb\u003eBecome the leader your product teams, and your company, need you to be.\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003e\"Every product leader—no—every CEO and senior management team should read this. Now.\"\u003cbr\u003e \u003cb\u003e—PHIL TERRY\u003c\/b\u003e, Founder, Collaborative Gain; co-author, \u003ci\u003eCustomers Included\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader.\"\u003cbr\u003e \u003cb\u003e—WYATT JENKINS\u003c\/b\u003e, SVP Product, Procore \u003c\/p\u003e\u003cp\u003e\"Marty Cagan's \u003ci\u003eINSPIRED\u003c\/i\u003e motivated a generation of product managers to build products customers love, and \u003ci\u003eEMPOWERED\u003c\/i\u003e is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration.\"\u003cbr\u003e \u003cb\u003e—MARTIN ERIKSSON\u003c\/b\u003e, Co-Founder, Mind the Product \u003c\/p\u003e\u003cp\u003e\"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes \u003ci\u003eEMPOWERED\u003c\/i\u003e a must-read for new, aspiring, and experienced product leaders.\"\u003cbr\u003e \u003cb\u003e—TERESA TORRES\u003c\/b\u003e, Product Discovery Coach, Product Talk \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e is a must-read for product leaders in the same way \u003ci\u003eINSPIRED\u003c\/i\u003e is unquestionably the most influential book in tech product management.\"\u003cbr\u003e \u003cb\u003e—FELIPE CASTRO\u003c\/b\u003e, Founder, OutcomeEdge \u003c\/p\u003e\u003cp\u003e\"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis—as I do with \u003ci\u003eINSPIRED. EMPOWERED\u003c\/i\u003e needs to be on the shelf of all product leaders and aspiring product leaders.\"\u003cbr\u003e \u003cb\u003e—GABRIELLE BUFREM\u003c\/b\u003e, Manager of Product Management, VMware \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic—the structure and leadership of the product development organization creates the environment for success.\"\u003cbr\u003e \u003cb\u003e—HOLLY HESTER-REILLY\u003c\/b\u003e, Founder, H2R Product Science\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989127151845,"sku":"NP9781119691297","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119691297.jpg?v=1761782905","url":"https:\/\/k12savings.com\/products\/empowered-isbn-9781119691297","provider":"K12savings","version":"1.0","type":"link"}