{"product_id":"elevate-the-debate-isbn-9781119620013","title":"Elevate the Debate","description":"\u003cp\u003e\u003cb\u003eLearn how to make data-driven research accessible to decision makers, policymakers, and the general public\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMany researchers, scholars, and analysts fail to develop communication strategies that work in today’s crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. \u003ci\u003eElevate the Debate\u003c\/i\u003e helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.\u003c\/p\u003e \u003cp\u003eAn array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute’s Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, \u003ci\u003eElevate the Debate \u003c\/i\u003eguides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.\u003c\/p\u003e \u003cp\u003eThis valuable book teaches you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop and apply data-driven and story-focused communication\u003c\/li\u003e \u003cli\u003eUse the “Pyramid Philosophy” of rooting accessible, engaging communications products in sophisticated research.\u003c\/li\u003e \u003cli\u003eSolve problems with your research by defining goals and recommending conclusions-based actions\u003c\/li\u003e \u003cli\u003eIdentify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs\u003c\/li\u003e \u003cli\u003eEmploy communication styles and strategies to get your work in the hands of people who can use it and act upon it.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eElevate the Debate: A Multi-layered Approach to Communicating Your Research \u003c\/i\u003eis a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why Research Needs a Big Audience 1\u003cbr\u003e\u003c\/b\u003eNow more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eCreating a range of products to reach different audiences\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Developing an Audience Outreach Strategy 15\u003cbr\u003e\u003c\/b\u003eOne audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eTargeting your outreach efforts to different audiences\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 An Introduction to Visualizing Your Research 37\u003cbr\u003e\u003c\/b\u003eBe purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eReaders devour an easily digestible data visualization\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Better Presentations: More Effective Speaking 67\u003cbr\u003e\u003c\/b\u003eA presentation is a fundamentally different form of communication than a written report.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eUsing the power of storytelling to communicate your message\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 How to Blog about Your Findings 101\u003cbr\u003e\u003c\/b\u003eBy distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eWriting timely and accessible blog posts\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Working with the Media to Increase Your Impact 121\u003cbr\u003e\u003c\/b\u003eMake an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eQuick responses to policy proposals pay off for elite media cultivation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Social Media Can Build Audiences That Matter 147\u003cbr\u003e\u003c\/b\u003eSocial media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eLeveraging Twitter to benefit your research\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Putting It All Together to Make a Difference 175\u003cbr\u003e\u003c\/b\u003eIf you don’t have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it.\u003c\/p\u003e \u003cp\u003eCase Study: \u003ci\u003eDeveloping structures and processes for a robust communications team\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBibliography 195\u003c\/p\u003e \u003cp\u003eAbout the Contributors 203\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJonathan Schwabish\u003c\/b\u003e is a senior fellow in the Income and Benefits Policy Center at the Urban Institute. He also specializes in data visualization and presentation design as a member of the communications team. His research agenda includes earnings and income inequality, immigration, disability insurance, retirement security, data measurement, and the Supplemental Nutrition Assistance Program. Schwabish is considered a leader in the data visualization field and is a leading voice for clarity and accessibility in research. He has written on various aspects of how to best visualize data, including technical aspects of creation, design best practices, and how to communicate social science research in more accessible ways. He was named a \"visualization thought leader\" by AllAnalytics in 2013 and speaks frequently on data visualization, open data, and data use in organizations. Schwabish teaches data visualization and presentation skills at Georgetown University, American University, and the Maryland Institute College of Art. He is also founder of PolicyViz, a small consulting firm that helps clients improve how they work with and communicate data and analysis. He also hosts the PolicyViz Podcast, which focuses on data, open data, and data visualization.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eELEVATE THE DEBATE\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy.\"\u003cbr\u003e—\u003cb\u003eANTHONY A. WILLIAMS\u003c\/b\u003e, CEO AND EXECUTIVE DIRECTOR OF THE FEDERAL CITY COUNCIL AND FORMER MAYOR OF WASHINGTON, DC\u003c\/p\u003e \u003cp\u003eThe Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st-century techniques to communicate the results of those efforts.\"\u003cbr\u003e—\u003cb\u003eDOUGLAS HOLTZ-EAKIN\u003c\/b\u003e, PRESIDENT OF THE AMERICAN ACTION FORUM AND FORMER DIRECTOR OF THE CONGRESSIONAL BUDGET OFFICE\u003c\/p\u003e \u003cp\u003e\"This terrific book takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience.\"\u003cbr\u003e—\u003cb\u003eSUSAN DYNARSKI\u003c\/b\u003e, PROFESSOR AT THE UNIVERSITY OF MICHIGAN\u003c\/p\u003e \u003cp\u003e\"Facts still matter. Now more than ever, we need experts—analysts, researchers, and scholars—to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy.\" \u003cbr\u003e—\u003cb\u003eDON BAER\u003c\/b\u003e, FORMER COMMUNICATIONS DIRECTOR AT THE WHITE HOUSE\u003c\/p\u003e \u003cp\u003e“The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eAnthony Williams\u003c\/b\u003e, CEO of the \u003ci\u003eFederal City Council\u003c\/i\u003e and former mayor of Washington DC\u003c\/p\u003e \u003cp\u003e“The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st century techniques to communicate the results of those efforts.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eDouglas Holtz-Eakin\u003c\/b\u003e, President of the \u003ci\u003eAmerican Action Forum and former director of the Congressional Budget Office\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This terrific book that takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience.” \u003c\/p\u003e \u003cp\u003e--\u003cb\u003eSusan Dynarski\u003c\/b\u003e, Professor at the \u003ci\u003eUniversity of Michigan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Facts still matter. Now more than ever, we need experts—analysts, researchers and scholars—to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eDon Baer\u003c\/b\u003e, former Communications Director at the \u003ci\u003eWhite House\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Schwabish and team are master communicators! And \u003ci\u003eElevate the Debate \u003c\/i\u003emasterfully explains how to bring your scholarship and data-driven research out of the library, off the page, and into the eyes and minds of those who can put it to good use.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eDavid Autor\u003c\/b\u003e, Ford Professor of Economics, \u003ci\u003eMassachusetts Institute of Technology\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Being an expert is both a privilege and a responsibility. So often researchers struggle to clearly frame their work in a way a larger audience can appreciate. \u003ci\u003eElevate the Debate \u003c\/i\u003elays out easy-to-follow steps that will help the wonkiest of wonks break down their research and clearly explain why their work matters. If you wish more people could appreciate why your work is important, check this book out.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eDan Gorenstein\u003c\/b\u003e, host and Executive Producer of \u003ci\u003eTradeoffs: A Health Policy Podcast\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Elevate the Debate is the scholar’s handbook to bridging the divide with policymakers and making a real impact with one’s research. The research report is yesterday’s tool for dissemination; the infographic is today’s. The Urban Institute team clearly and artfully guides academics in identifying their audiences and visualizing results in new, more media-friendly ways that hold great promise for improving evidence-based policy and practice.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eCarolyn Heinrich\u003c\/b\u003e, Patricia and Rodes Hart Professor of Public\u003c\/p\u003e \u003cp\u003ePolicy, Education and Economics, \u003ci\u003eVanderbilt University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Data without communication is just data. This essential guide shows you how to transform those numbers into something real and vital that can have true impact. If you want to change the world with data, this guide is a great place to start.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eSimon Rogers\u003c\/b\u003e, \u003ci\u003eGoogle\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“In an age of increasing disinformation and noise, it's crucial that scientists, researchers, and educators of all types get their message out with simplicity and clarity. Evidence-based thinking and communicating has never been more important than it is today. This may be the most important book you read this year!”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eGarr Reynolds\u003c\/b\u003e, author of \u003ci\u003ePresentation Zen\u003c\/i\u003e and Professor of Management at \u003ci\u003eKansai Gaidai University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“At a time when the world struggles to separate fact from fiction in our media and information, there are few more important endeavors than guiding researchers and scholars in disseminating their work. This exceptional volume from the Urban Institute is an essential and timely resource for doing just that. Here's hoping it is widely read and absorbed!”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eJimmy Soni\u003c\/b\u003e, award-winning author of \u003ci\u003eA Mind at Play: How Claude Shannon Invented the Information Age\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This book is the essential how-to guide for researchers and analysts who intend to be relevant. Getting your message into the right hands doesn’t happen by accident!”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eTom Terry\u003c\/b\u003e, CEO of the \u003ci\u003eTerry Group\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eElevate the Debate\u003c\/i\u003e is a fabulous new book that offers to teach researchers how to communicate our work to get attention from multiple audiences. This volume takes the importance of a good presentation as a start and goes on to help researchers and analysts to communicate data, research, and analysis to different audiences. It is accessible, clearly written, and a very important tool to increase the use of our work to improve policy formation. I hope it is widely read and followed.”\u003c\/p\u003e \u003cp\u003e--\u003cb\u003eBarbara L. Wolfe\u003c\/b\u003e, Richard A. Easterlin Professor of Economics, Population Health Sciences, and Public Affairs, \u003ci\u003eUniversity of Wisconsin–Madison\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989120008421,"sku":"NP9781119620013","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119620013.jpg?v=1761782877","url":"https:\/\/k12savings.com\/products\/elevate-the-debate-isbn-9781119620013","provider":"K12savings","version":"1.0","type":"link"}