eBusiness Essentials

eBusiness is growing rapidly and new issues are emerging in thisglobal and real-time activity. This new edition to the hugelysuccessful eBusiness Essentials explores the increasingly importantarea of mobile data access. In addition, it shows how eBusiness isevolving and how technology can be progressively used to build moresophisticated solutions. Balancing its technical depth with a clearand practical analysis of market models it enables the reader todeploy the available and emerging technology effectively andappropriately.
In addition to the established yet equally important features suchas security, payment and trust, supply chain integration andcustomer to supplier trade it includes:
? mBusiness covering key issues such as roving and roaming accessand the technologies GPRS, UMTS and WAP
? Help for readers to formulate their own eBusiness strategy bydrawing out some general principles
? Virtual mobile network operators: data extensions to the mobileswitch, home and visitor location
? Analysis and real world examples of mobile services
? The technical options, impact, integration, mechanics andimplications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers inthe IT, multimedia and on-line industries. Recommended reading forstudents in computer science electrical & electronicengineering, IT and telecommunications.Ein absolut erfolgreiches Buch - jetzt in der 2. aktualisierten Auflage! Zentrales Thema ist der mobile Datenzugriff: Sie lernen, welche Technologien man nutzen kann, um zuverlässige Lösungen auf hohem Niveau zu entwerfen. Die fundierte Behandlung der theoretischen Aspekte wird ergänzt durch eingängige Marktmodelle, mit deren Hilfe Sie die verfügbaren Methoden durchschauen lernen. Ausführlich diskutiert werden GPRS, UMTS und WAP. Sie erhalten eine Fülle wertvoller Hinweise zur Entwicklung einer eigenen eBusiness-Strategie!

Dedication ix

Preface xi

About the Authors xiv

Acknowledgements xv

1 Electronic Trade 1

2 The Electronic Marketplace 17

3 The Electronic Shop 39

4 Payments, Credit and Invoicing 57

5 Trust and Security 97

6 Integration 115

7 Supply Chain 137

8 Setting Up Shop 163

9 Putting the ‘e’ into your business 177

10 Underlying Technologies and Standards 195

11 mBusiness 255

12 Who is going to Make Money out of All of this and How? 277

Appendix 1 Case Studies 289

Appendix 2 The Gods of Technology 295

Appendix 3 Glossary 309

Bibliography 331

Index 333

this is required reading from anyone who tries to keep up with all the developments in this fast moving world." (Teleworker, March 2001)

"...an excellent undergraduate textbook for introductory courses in electronic commerce...the authors deftly juggle in providing technical knowledge to both professional and general audience...I have to applaud their success in maintaining a balance..." (Telematics and Informatics, Vol.19, 2002)

MARK NORRIS is an independent consultant with over 20 years experience in software development, computer networks and telecommunications systems. Over this time he has managed dozens of projects to completion, from the small to the multi-million pound, multi-site, and has worked for periods in Australia, Europe and Japan. He has published widely over the last ten years with a number of books on software engineering, computing, project and technology management, communications and network technologies. He lectures on network and computing issues, has contributed to references such as Encarta, is a visiting professor at the University of Ulster, and is a fellow of the IEE.
STEVE WEST leads the development of BT's eBusiness products, and has over 15 years experience in communications, software and information technology. He has worked on a variety of projects, including the management of BT's work within the Open group and generation of corporate IT strategy. Steve co-authored one of the existing books in the Wiley/BT series, Media engineering, with Mark Norris. eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.
In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes:
* mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP
* Help for the reader to formulate their own eBusiness strategy by drawing out some general principles
* Virtual mobile network operators: data extensions to the mobile switch, home and visitor location
* Analysis and real world examples of mobile services
* The technical options,impact, integration, mechanics and implications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science, electrical and electronic engineering, IT and telecommunications.