{"product_id":"ebay-business-all-in-one-for-dummies-isbn-9781119427711","title":"eBay Business All-in-One For Dummies","description":"\u003cb\u003eThe selling, marketing, and business tips you need to succeed\u003c\/b\u003e \u003cp\u003eeBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In \u003ci\u003eeBay Business All-in-One For Dummies\u003c\/i\u003e, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.\u003c\/p\u003e \u003cp\u003eeBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the secrets behind driving views for listings\u003c\/li\u003e \u003cli\u003eFind out how to source merchandise for resale\u003c\/li\u003e \u003cli\u003eGet advice on the back-office tasks of running a business\u003c\/li\u003e \u003cli\u003eGrow your business beyond the eBay platform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you have an eye on building a business on eBay—and beyond—this is the one-stop guide you need to succeed.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: eBay Basics\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Connecting with Up-to-Date Technology\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting with the Right Device 7\u003c\/p\u003e \u003cp\u003eConnecting to eBay without a Computer or While at Home 11\u003c\/p\u003e \u003cp\u003eChoosing an ISP 12\u003c\/p\u003e \u003cp\u003eBrowsing for a Browser 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Navigating through eBay\u003c\/b\u003e\u003cb\u003e 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHoming In on the Home Page 17\u003c\/p\u003e \u003cp\u003eNavigating eBay the Easy Way 21\u003c\/p\u003e \u003cp\u003eManeuvering the Categories 25\u003c\/p\u003e \u003cp\u003eExploring Home Page Search Options 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Signing Up and Getting Started\u003c\/b\u003e\u003cb\u003e 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegistering on eBay 28\u003c\/p\u003e \u003cp\u003ePicking a Pickproof Password 33\u003c\/p\u003e \u003cp\u003eSelecting Your User ID 34\u003c\/p\u003e \u003cp\u003eSigning In to Deal 35\u003c\/p\u003e \u003cp\u003eeBay’s Trust \u0026amp; Safety Is Watching 36\u003c\/p\u003e \u003cp\u003eStaying Notified about the Rules 37\u003c\/p\u003e \u003cp\u003eAbuses You Might Report 37\u003c\/p\u003e \u003cp\u003eDon’t Get Caught in a Trading Violation 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Understanding eBay Transactions\u003c\/b\u003e\u003cb\u003e 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChecking Out the Listing Page 43\u003c\/p\u003e \u003cp\u003eBidding on Auctions 49\u003c\/p\u003e \u003cp\u003eBuying an Item Outright 53\u003c\/p\u003e \u003cp\u003eSupercategories and Specialties 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Checking Out a Seller and Leaving Feedback\u003c\/b\u003e\u003cb\u003e 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding and Giving Feedback 63\u003c\/p\u003e \u003cp\u003eGiving Detailed Seller Ratings Properly 66\u003c\/p\u003e \u003cp\u003eBecoming a Star 68\u003c\/p\u003e \u003cp\u003eLeaving Feedback with Finesse 69\u003c\/p\u003e \u003cp\u003eWays to Leave Feedback 72\u003c\/p\u003e \u003cp\u003eYou Have the Last Word — Replying to Feedback 73\u003c\/p\u003e \u003cp\u003eChecking Out a Seller’s Reputation 75\u003c\/p\u003e \u003cp\u003eReading Feedback Reviews 76\u003c\/p\u003e \u003cp\u003eGetting Protection on eBay 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Bidding to Win\u003c\/b\u003e\u003cb\u003e 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Bidding Action 82\u003c\/p\u003e \u003cp\u003eThe Secret’s in the Timing 86\u003c\/p\u003e \u003cp\u003eMy Favorite Bidding Strategies 89\u003c\/p\u003e \u003cp\u003eQuick Bidding Tips 91\u003c\/p\u003e \u003cp\u003eSucceeding by Sniping 92\u003c\/p\u003e \u003cp\u003eRetracting Your Bid in an Emergency 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Completing the Transaction\u003c\/b\u003e\u003cb\u003e 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonitoring the Auction Action 99\u003c\/p\u003e \u003cp\u003eChecking Out 101\u003c\/p\u003e \u003cp\u003eUsing Your Credit Card Safely 102\u003c\/p\u003e \u003cp\u003ePaying with PayPal 104\u003c\/p\u003e \u003cp\u003eSending Payment Promptly and Securely 108\u003c\/p\u003e \u003cp\u003eContacting the Seller 109\u003c\/p\u003e \u003cp\u003eLeaving Responsible Feedback 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Participating in the Community\u003c\/b\u003e\u003cb\u003e 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Social Profile on eBay 116\u003c\/p\u003e \u003cp\u003eReaching the World through Your Profile Page 117\u003c\/p\u003e \u003cp\u003ePlaying Nice with Other eBay Members 120\u003c\/p\u003e \u003cp\u003eGoing Deeper into the Community 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Essential Tools\u003c\/b\u003e\u003cb\u003e 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Researching on eBay\u003c\/b\u003e\u003cb\u003e 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking for Items with eBay’s Search 127\u003c\/p\u003e \u003cp\u003eSearching for Items by Seller 136\u003c\/p\u003e \u003cp\u003eRefining a Search with Other Options 137\u003c\/p\u003e \u003cp\u003eFinding eBay Members 138\u003c\/p\u003e \u003cp\u003eUnderstanding eBay’s Category Hierarchy 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Researching Collectible Prices\u003c\/b\u003e\u003cb\u003e 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing New Products for eBay via Mobile 142\u003c\/p\u003e \u003cp\u003eFinding Pricing Trends on eBay 144\u003c\/p\u003e \u003cp\u003eFollowing Collectible-Buying Guidelines 148\u003c\/p\u003e \u003cp\u003eOnline Sources of Information 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Five-Star Customer Service via Personalized Communications \u003c\/b\u003e\u003cb\u003e157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating Takes a Little Effort 158\u003c\/p\u003e \u003cp\u003eAnticipating Initial Buyer Inquiries 158\u003c\/p\u003e \u003cp\u003eCommunicating through eBay Messages 161\u003c\/p\u003e \u003cp\u003ePersonalizing Your Buyer’s Communication 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Letting PayPal Help You Manage the Money\u003c\/b\u003e\u003cb\u003e 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding How PayPal Works 166\u003c\/p\u003e \u003cp\u003eSorting Out PayPal’s Different Accounts 168\u003c\/p\u003e \u003cp\u003ePayPal’s Protection Plans 169\u003c\/p\u003e \u003cp\u003eDownloading Your Transaction History from PayPal 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Using eBay’s Management Tools\u003c\/b\u003e\u003cb\u003e 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSigning In to Get Going 175\u003c\/p\u003e \u003cp\u003eTaking Charge on Your My eBay Hub 177\u003c\/p\u003e \u003cp\u003eLooking at the My eBay Summary Page 180\u003c\/p\u003e \u003cp\u003eTracking Your Buying Activity on My eBay 181\u003c\/p\u003e \u003cp\u003eOrganizing My eBay Lists, Searches, and Purchases 183\u003c\/p\u003e \u003cp\u003eMy eBay: Account Tab 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Selling Like a Pro\u003c\/b\u003e\u003cb\u003e 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Be Sure Your Listings Make Cents\u003c\/b\u003e\u003cb\u003e 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping an Eye on Where the Pennies Go 195\u003c\/p\u003e \u003cp\u003eeBay’s Optional Listing Features 199\u003c\/p\u003e \u003cp\u003eAdding the Final Value Fees 203\u003c\/p\u003e \u003cp\u003eKnow Your Options in Auctions 204\u003c\/p\u003e \u003cp\u003ePayPal Gets Its Cut 206\u003c\/p\u003e \u003cp\u003eSetting Sensible Shipping Costs 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Understanding the Finer Points of Selling\u003c\/b\u003e\u003cb\u003e 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAuction Selling Strategies 212\u003c\/p\u003e \u003cp\u003eFiguring out What Day to End an Auction 216\u003c\/p\u003e \u003cp\u003eKnowing What Time to Start Your Auction 218\u003c\/p\u003e \u003cp\u003eSelling Items through Fixed-Price Sales 220\u003c\/p\u003e \u003cp\u003eMaking Money in Other eBay Zones 220\u003c\/p\u003e \u003cp\u003eSelling by the Rules 224\u003c\/p\u003e \u003cp\u003eKnowing eBay’s Listing Policies 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Listing Items for Sale\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Ready to List Your Item 235\u003c\/p\u003e \u003cp\u003eDeciding on a Sales Format 237\u003c\/p\u003e \u003cp\u003eGetting Your Sales Specifics in Order 237\u003c\/p\u003e \u003cp\u003eSelecting a Category: The How and Why 239\u003c\/p\u003e \u003cp\u003eCreating the Perfect Item Title 242\u003c\/p\u003e \u003cp\u003eCreating Your Item Description 246\u003c\/p\u003e \u003cp\u003eListing Multiples of an Item for Sale with Variations 248\u003c\/p\u003e \u003cp\u003eSetting Bids, Prices, and Reserves 249\u003c\/p\u003e \u003cp\u003eTiming Your Auction: Is It Everything? 252\u003c\/p\u003e \u003cp\u003eI Want to Be Alone: The Private Auction 252\u003c\/p\u003e \u003cp\u003eAdding Visuals to Highlight Your Item 252\u003c\/p\u003e \u003cp\u003eListing the Payment Methods You’ll Accept 253\u003c\/p\u003e \u003cp\u003eWhere You Are and Where You’ll Ship To 254\u003c\/p\u003e \u003cp\u003eChecking Your Work and Starting the Sale 259\u003c\/p\u003e \u003cp\u003eMaking Midcourse Corrections 260\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Running Your Business on eBay\u003c\/b\u003e\u003cb\u003e 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Your My eBay: All Selling Area 264\u003c\/p\u003e \u003cp\u003eOrganizing with My eBay: Active Selling 266\u003c\/p\u003e \u003cp\u003eUsing the Tools on the My eBay: Sold Page 268\u003c\/p\u003e \u003cp\u003eConnecting with Your Customers and Checking the Money 270\u003c\/p\u003e \u003cp\u003eStimulating Sales from the My eBay: Unsold Page 272\u003c\/p\u003e \u003cp\u003eRelisting Items without Extra Work 273\u003c\/p\u003e \u003cp\u003eeBay Bidding Management Tools 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Sourcing Merchandise\u003c\/b\u003e\u003cb\u003e 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Understanding eRetail Marketing\u003c\/b\u003e\u003cb\u003e 281\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing to Your Customers 282\u003c\/p\u003e \u003cp\u003eKnowing the Current Market 283\u003c\/p\u003e \u003cp\u003eCatching Trends in the Media 285\u003c\/p\u003e \u003cp\u003eFinding eBay’s Soon-to-Be-Hot Sellers 286\u003c\/p\u003e \u003cp\u003eTaking Aim with a Six-Month Merchandise Plan 287\u003c\/p\u003e \u003cp\u003ePulling Together Your Inventory Data 288\u003c\/p\u003e \u003cp\u003eUsing Formulas to Calculate Business Data 289\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Sourcing Merchandise Like a Pro\u003c\/b\u003e\u003cb\u003e 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTips for the Modest Investor 292\u003c\/p\u003e \u003cp\u003eBuying for Retail: The Basic Course 293\u003c\/p\u003e \u003cp\u003eBuying Wholesale 302\u003c\/p\u003e \u003cp\u003eBuying Online for Resale 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Profiting by Selling for Others Online\u003c\/b\u003e\u003cb\u003e 311\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Organized to Sell for Others 311\u003c\/p\u003e \u003cp\u003eCompeting with the Drop-Off Stores 312\u003c\/p\u003e \u003cp\u003eUnderstanding the \"eBay Valet\" Program 313\u003c\/p\u003e \u003cp\u003ePromoting Your Consignment Business 315\u003c\/p\u003e \u003cp\u003eHandling Your Business Professionally 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Sourcing, Liquidation, and Drop-Shipping\u003c\/b\u003e\u003cb\u003e 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow the Lingo of Merchandisers 320\u003c\/p\u003e \u003cp\u003eSalvage: Liquidation Items, Unclaimed Freight, and Returns 323\u003c\/p\u003e \u003cp\u003eStaying Safe When Buying Online 326\u003c\/p\u003e \u003cp\u003eDealing with Drop-Shippers 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Presenting Your Items\u003c\/b\u003e\u003cb\u003e 331\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Your eBay Photo Studio\u003c\/b\u003e\u003cb\u003e 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting Up Your Studio 334\u003c\/p\u003e \u003cp\u003eYour #1 Tool: A Digital Camera 336\u003c\/p\u003e \u003cp\u003eScanning Your Wares 339\u003c\/p\u003e \u003cp\u003eOther Studio Equipment 340\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Mastering eBay Photography\u003c\/b\u003e\u003cb\u003e 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhoto Guidelines 347\u003c\/p\u003e \u003cp\u003ePhotographing the Tough Stuff: Coins and Jewelry 349\u003c\/p\u003e \u003cp\u003ePrepping and Photographing Clothing 353\u003c\/p\u003e \u003cp\u003eeBay Gallery of Horrors 357\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Writing Listings that Sell, and Using HTML\u003c\/b\u003e\u003cb\u003e 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting Descriptions that Sell 362\u003c\/p\u003e \u003cp\u003eHTML the Easy eBay Way 363\u003c\/p\u003e \u003cp\u003eGetting Friendly with HTML 365\u003c\/p\u003e \u003cp\u003eAdd Pictures to Your Description 370\u003c\/p\u003e \u003cp\u003eAdd Videos to Illustrate Your Item 371\u003c\/p\u003e \u003cp\u003eUsing HTML Table Codes to Make Templates 371\u003c\/p\u003e \u003cp\u003eCreating Your Own HTML Designs and Templates 373\u003c\/p\u003e \u003cp\u003eGetting a Quick, Basic Template 378\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Getting the Most from Your Photos\u003c\/b\u003e\u003cb\u003e 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSize Matters 381\u003c\/p\u003e \u003cp\u003eAdding the Artist’s Touch 383\u003c\/p\u003e \u003cp\u003eImage-Editing Software 384\u003c\/p\u003e \u003cp\u003eFinding a Home for Your Pictures 386\u003c\/p\u003e \u003cp\u003eUsing eBay’s Picture Hosting 387\u003c\/p\u003e \u003cp\u003eUploading your picture to eBay 388\u003c\/p\u003e \u003cp\u003eUsing Your Free Web Space 390\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Extending Your Reach\u003c\/b\u003e\u003cb\u003e 393\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Developing Your Own Web Presence\u003c\/b\u003e\u003cb\u003e 395\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Why Your Web Presence Is Important 396\u003c\/p\u003e \u003cp\u003eFree Web Space — A Good Place to Start 397\u003c\/p\u003e \u003cp\u003ePaying for Your Web Space 398\u003c\/p\u003e \u003cp\u003eNaming Your Baby 401\u003c\/p\u003e \u003cp\u003eRegistering Your Domain Name 403\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Marketing Tools for Your Web Presence and Social Media\u003c\/b\u003e\u003cb\u003e 405\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdvertising with Google AdWords 406\u003c\/p\u003e \u003cp\u003eGetting Your Site Visible on a Search Engine 408\u003c\/p\u003e \u003cp\u003eCasting for Customers in Social Media 411\u003c\/p\u003e \u003cp\u003eBuilding a Community on Twitter 412\u003c\/p\u003e \u003cp\u003eMaking Friends and Fans on Facebook 414\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Tapping PayPal to Expand Sales\u003c\/b\u003e\u003cb\u003e 417\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnabling PayPal Payments on Your Website 417\u003c\/p\u003e \u003cp\u003eIncorporating the Payment Buttons 418\u003c\/p\u003e \u003cp\u003eRepeating the PayPal Button Process 422\u003c\/p\u003e \u003cp\u003eGoing Mobile with PayPal Here 423\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 7: Storing and Shipping\u003c\/b\u003e\u003cb\u003e 425\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Organizing Your Product and Shipping Area\u003c\/b\u003e\u003cb\u003e 427\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Warehouse: Organizing Your Space 428\u003c\/p\u003e \u003cp\u003eKeeping Track of What You Have 430\u003c\/p\u003e \u003cp\u003eThe Shipping Department: Packin’ It Up 432\u003c\/p\u003e \u003cp\u003eBuying Postage Online 441\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Shipping without Going Postal\u003c\/b\u003e\u003cb\u003e 449\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShipping: The Heart of Your Business 449\u003c\/p\u003e \u003cp\u003eShopping for a Shipping Carrier 452\u003c\/p\u003e \u003cp\u003eShipping with USPS 457\u003c\/p\u003e \u003cp\u003eYou, Too, Can Use FedEx 460\u003c\/p\u003e \u003cp\u003eGetting on the UPS Bandwagon 465\u003c\/p\u003e \u003cp\u003eShipping Items through PayPal or eBay 467\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Insuring That Your Package Arrives\u003c\/b\u003e\u003cb\u003e 469\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInsurance Options 470\u003c\/p\u003e \u003cp\u003eMaking a Claim When Shipping Goes Bad 475\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 8: Power Selling on eBay\u003c\/b\u003e\u003cb\u003e 481\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Going Pro with Seller Hub\u003c\/b\u003e\u003cb\u003e 483\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Seller Hub 483\u003c\/p\u003e \u003cp\u003eSeller Hub Features 484\u003c\/p\u003e \u003cp\u003eGetting More from Seller Hub 488\u003c\/p\u003e \u003cp\u003eRelisting and Selling Similar Items 490\u003c\/p\u003e \u003cp\u003eAccessing Seller Hub Reports 490\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Managing Sales with eBay Apps and Third-Party Tools \u003c\/b\u003e\u003cb\u003e495\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding Function-Specific Apps 496\u003c\/p\u003e \u003cp\u003eChoosing Your Management Tools 497\u003c\/p\u003e \u003cp\u003eLooking for Essential Features 498\u003c\/p\u003e \u003cp\u003eExploring Advanced Features 498\u003c\/p\u003e \u003cp\u003eFinding More to Automate 499\u003c\/p\u003e \u003cp\u003eOpting for Third-Party Management 503\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Attaining PowerSeller and Top Rated Seller Status\u003c\/b\u003e\u003cb\u003e 507\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming an eBay Elite Seller 509\u003c\/p\u003e \u003cp\u003eThe Benefits of Membership 512\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Deciding When You Need an eBay Store\u003c\/b\u003e\u003cb\u003e 515\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLocating Your Special Place Online 516\u003c\/p\u003e \u003cp\u003eChecking Out Online Stores Galore 516\u003c\/p\u003e \u003cp\u003eChoosing Between Store Types 518\u003c\/p\u003e \u003cp\u003eKnowing the Fee Structure 519\u003c\/p\u003e \u003cp\u003eSelecting Your eBay Store Name 520\u003c\/p\u003e \u003cp\u003eSetting Up Shop 521\u003c\/p\u003e \u003cp\u003eRunning Your Store 524\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 9: Office and Legal\u003c\/b\u003e\u003cb\u003e 527\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Getting Legal with the State and the Feds\u003c\/b\u003e\u003cb\u003e 529\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGiving Your Business an Official Name 529\u003c\/p\u003e \u003cp\u003eTaking Care of Regulatory Details 531\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: The Necessity of Taxes and Value of Business Reports \u003c\/b\u003e\u003cb\u003e545\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDealing with a Professional 546\u003c\/p\u003e \u003cp\u003eKeeping the Books: Basics to Get You Started 547\u003c\/p\u003e \u003cp\u003eRecords Uncle Sam May Want to See 549\u003c\/p\u003e \u003cp\u003eGetting the Most from Your Reports 553\u003c\/p\u003e \u003cp\u003eKeeping Your Records and Data Safe 557\u003c\/p\u003e \u003cp\u003eBacking Up Your Data 558\u003c\/p\u003e \u003cp\u003eSaving Your Backup Paperwork 558\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Taking Care of Your Finances\u003c\/b\u003e\u003cb\u003e 561\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat? Double-Entry Accounting? 562\u003c\/p\u003e \u003cp\u003eQuickBooks: Professional Bookkeeping 563\u003c\/p\u003e \u003cp\u003eSetting Up a Chart of Accounts 567\u003c\/p\u003e \u003cp\u003eHaving QuickBooks Report on Your eBay Business 572\u003c\/p\u003e \u003cp\u003ePosting Sales from PayPal My Way 573\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Keeping You and Your Business Secure Online \u003c\/b\u003e\u003cb\u003e577\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStaying Away from Spam 577\u003c\/p\u003e \u003cp\u003eRecognizing Scams and Phishing 579\u003c\/p\u003e \u003cp\u003eFighting Back! 582\u003c\/p\u003e \u003cp\u003eKeeping Your Password (and Accounts) Secure 583\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Networking Your Home or Office\u003c\/b\u003e\u003cb\u003e 589\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe What and Why of Networks 590\u003c\/p\u003e \u003cp\u003eVariations of a Home Network 590\u003c\/p\u003e \u003cp\u003eInternet Security and Your Home Network 597\u003c\/p\u003e \u003cp\u003eIndex 599\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eMarsha Collier\u003c\/b\u003e is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, \u003ci\u003eeBay For Dummies,\u003c\/i\u003e hit store shelves in 1999.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e9 Books in one!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExpert insight from an ecommerce pro\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eeBay provides the tools, technology, and platform that entrepreneurs need to launch their first successful small business. It takes some know-how, however, to get that business off the ground. Inside, you get advice from a long-time eBay business owner on how to get started, stay ahead, and run your business like a professional ecommerce enterprise.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eeBay Basics\u003c\/li\u003e \u003cli\u003eEssential Tools\u003c\/li\u003e \u003cli\u003eSelling Like a Pro\u003c\/li\u003e \u003cli\u003eSourcing Merchandise\u003c\/li\u003e \u003cli\u003ePresenting Your Items\u003c\/li\u003e \u003cli\u003eExtending Your Reach\u003c\/li\u003e \u003cli\u003eStoring and Shipping\u003c\/li\u003e \u003cli\u003ePower Selling on eBay\u003c\/li\u003e \u003cli\u003eOffice and Legal\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989097562341,"sku":"NP9781119427711","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119427711.jpg?v=1761782786","url":"https:\/\/k12savings.com\/products\/ebay-business-all-in-one-for-dummies-isbn-9781119427711","provider":"K12savings","version":"1.0","type":"link"}