{"product_id":"do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-i-o-s-isbn-9780767920063","title":"Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S.","description":"In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46303813730533,"sku":"NP9780767920063","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780767920063.jpg?v=1767725427","url":"https:\/\/k12savings.com\/products\/do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-i-o-s-isbn-9780767920063","provider":"K12savings","version":"1.0","type":"link"}