{"product_id":"discrimination-testing-in-sensory-evaluation-isbn-9780470671405","title":"Discrimination Testing in Sensory Evaluation","description":"\u003cp\u003e\u003cb\u003eDiscrimination Testing in Sensory Evaluation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProvides a complete and unified approach to discrimination testing in sensory evaluation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSensory evaluation has evolved from simple \"taste testing\" to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAddresses the theoretical, methodological, and practical aspects of discrimination testing\u003c\/li\u003e \u003cli\u003eCovers a broad range of products and all of the senses\u003c\/li\u003e \u003cli\u003eDescribes basic and more complex discrimination techniques\u003c\/li\u003e \u003cli\u003eDiscusses the real-world application of discrimination testing in sensory evaluation\u003c\/li\u003e \u003cli\u003eExplains different models in discrimination testing, such as signal detection theory and Thurstonian modelling\u003c\/li\u003e \u003cli\u003eFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R\u0026amp;D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.\u003c\/p\u003e \u003cp\u003eList of Contributors xv\u003c\/p\u003e \u003cp\u003ePreface to the Series xvii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003eEditor Biographies xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction 3\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSarah E. Kemp, Tracey Hollowood, Joanne Hort and Lauren Rogers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1 Introduction 3\u003c\/p\u003e \u003cp\u003e1.2 Developments of Discrimination Testing 4\u003c\/p\u003e \u003cp\u003e1.3 Discrimination as a Technique in Sensory Science 11\u003c\/p\u003e \u003cp\u003e1.4 Applications 15\u003c\/p\u003e \u003cp\u003e1.5 Overview of Book 16\u003c\/p\u003e \u003cp\u003eReferences 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 General Considerations in Discrimination Testing 25\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eHarry T. Lawless\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction: Goals of Discrimination Tests 25\u003c\/p\u003e \u003cp\u003e2.2 Types of Tests 27\u003c\/p\u003e \u003cp\u003e2.3 General Test Considerations 32\u003c\/p\u003e \u003cp\u003e2.4 Basic Statistical Analysis 35\u003c\/p\u003e \u003cp\u003e2.5 Test Power and Sample Size; Equivalence and Similarity 38\u003c\/p\u003e \u003cp\u003e2.6 Psychological Factors 42\u003c\/p\u003e \u003cp\u003e2.7 Summary and Conclusions 43\u003c\/p\u003e \u003cp\u003eReferences 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 An Overview of Sensory Discrimination Tests 49\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eStella Lignou and Victoria Norton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eReferences 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Determining Individual Variation in Ability to Discriminate: Factors Affecting Responsiveness and Performance 67\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSara Spinelli, Caterina Dinnella and Erminio Monteleone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 67\u003c\/p\u003e \u003cp\u003e4.2 Overview of the Factors Affecting Individual Differences in Oral and Olfactory Responsiveness 67\u003c\/p\u003e \u003cp\u003e4.3 Factors Affecting Consumer and Trained Panelists Ability to Discriminate 74\u003c\/p\u003e \u003cp\u003e4.4 Future Developments 76\u003c\/p\u003e \u003cp\u003e4.5 Summary 77\u003c\/p\u003e \u003cp\u003eAcknowledgments 77\u003c\/p\u003e \u003cp\u003eReferences 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Similarity or Equivalence Testing 85\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eLinda Lopez\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Introduction 85\u003c\/p\u003e \u003cp\u003e5.2 Practical and Common-sense Approach for Similarity Testing 87\u003c\/p\u003e \u003cp\u003e5.3 Evolution of Similarity Testing Methodology 92\u003c\/p\u003e \u003cp\u003e5.4 Example of Similarity Test Application in Claim and Recipe Change 98\u003c\/p\u003e \u003cp\u003e5.5 Conclusion 102\u003c\/p\u003e \u003cp\u003eReferences 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Thurstonian Modeling and Signal Detection Theory 105\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMichael J. Hautus 105\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Signal Detection Theory and Thurstonian Modeling 105\u003c\/p\u003e \u003cp\u003e6.2 SDT and Two Stimulus Alternatives 106\u003c\/p\u003e \u003cp\u003e6.3 The A-Not A Task 108\u003c\/p\u003e \u003cp\u003e6.4 The 2AFC (Paired Comparison) Task 120\u003c\/p\u003e \u003cp\u003e6.5 Test Sensitivity 124\u003c\/p\u003e \u003cp\u003e6.6 Closing Comments 127\u003c\/p\u003e \u003cp\u003eReferences 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Sureness Judgements and R-Index Calculations and Their Applications 131\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDanielle van Hout and Hye-Seong Lee\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Quantifications of Sensory Differences 131\u003c\/p\u003e \u003cp\u003e7.2 R-Index 132\u003c\/p\u003e \u003cp\u003e7.3 Sureness Judgements 133\u003c\/p\u003e \u003cp\u003e7.4 Designing an R-Index Study, Using an A-Not A Task 133\u003c\/p\u003e \u003cp\u003e7.5 R-Index Data Analysis 136\u003c\/p\u003e \u003cp\u003e7.6 Applications 140\u003c\/p\u003e \u003cp\u003e7.7 Future Developments 142\u003c\/p\u003e \u003cp\u003eAppendix 144\u003c\/p\u003e \u003cp\u003eReferences 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Replicated Discrimination Testing 151\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMichael Meyners and Bernard Thomas Carr\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 151\u003c\/p\u003e \u003cp\u003e8.2 General Considerations and Study Design 152\u003c\/p\u003e \u003cp\u003e8.3 Notation 154\u003c\/p\u003e \u003cp\u003e8.4 Statistical Testing to Show Product Differences 157\u003c\/p\u003e \u003cp\u003e8.5 Descriptive Analysis and Parameter Estimation 165\u003c\/p\u003e \u003cp\u003e8.6 Tests for Equivalence\/Similarity 170\u003c\/p\u003e \u003cp\u003e8.7 Replicated Preference Tests 171\u003c\/p\u003e \u003cp\u003e8.8 Examples 174\u003c\/p\u003e \u003cp\u003e8.9 Conclusions 185\u003c\/p\u003e \u003cp\u003e8.10 Recommendations 186\u003c\/p\u003e \u003cp\u003e8.11 Glossary and Notation 188\u003c\/p\u003e \u003cp\u003eAcknowledgements 191\u003c\/p\u003e \u003cp\u003eReferences 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Applications 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Sensory Quality Measurement Based on SDT Discrimination 199\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eHye-Seong Lee, Min-A Kim and Danielle van Hout\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1 Introduction 199\u003c\/p\u003e \u003cp\u003e9.2 A New Classification of Sensory Discrimination Tests and Their Relative Performance 200\u003c\/p\u003e \u003cp\u003e9.3 Reference-based Discrimination Test Methodology: SDT Sensory Quality Measurements 209\u003c\/p\u003e \u003cp\u003e9.4 Further Development 226\u003c\/p\u003e \u003cp\u003eReferences 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Discrimination Testing in Flavors and Fragrances: A Practical View 233\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eKarine Miot, Carlos Gómez-Corona and Isabelle Cayeux\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1 Introduction to Discrimination Testing for Flavors and Fragrances 233\u003c\/p\u003e \u003cp\u003e10.2 Discrimination Testing for Flavors 238\u003c\/p\u003e \u003cp\u003e10.3 Discrimination Testing for Fragrances 248\u003c\/p\u003e \u003cp\u003e10.4 Bringing Social Responsibility into Discrimination Testing for Flavors and Fragrances 256\u003c\/p\u003e \u003cp\u003e10.5 What the Future Might Be in the Flavor and Fragrance Industries 259\u003c\/p\u003e \u003cp\u003e10.6 Conclusions and Final Considerations 261\u003c\/p\u003e \u003cp\u003eReferences 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Kids as Sensory Detectives: Application of Discrimination Testing with Children to Identify If Differences Exist Between Two or More Products 265\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCindy Beeren\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1 Introduction: Sensory Testing by Kids 265\u003c\/p\u003e \u003cp\u003e11.2 Kids’ vs. Adults’ Sensitivities 266\u003c\/p\u003e \u003cp\u003e11.3 Kids vs. Adults’ Preferences 268\u003c\/p\u003e \u003cp\u003e11.4 Food Neophobia 269\u003c\/p\u003e \u003cp\u003e11.5 So Why Use Kids? 270\u003c\/p\u003e \u003cp\u003e11.6 Ethical Considerations 272\u003c\/p\u003e \u003cp\u003e11.7 Environment for Testing with Kids 274\u003c\/p\u003e \u003cp\u003e11.8 Sensory Screening 276\u003c\/p\u003e \u003cp\u003e11.9 Training Session 279\u003c\/p\u003e \u003cp\u003e11.10 Test Methods 281\u003c\/p\u003e \u003cp\u003e11.11 Final Thoughts 285\u003c\/p\u003e \u003cp\u003eReferences 287\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Expanding Attribute-Specific Difference Tests with Multisample Paired Comparison Paradigms 291\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCurtis R. Luckett\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1 Introduction 291\u003c\/p\u003e \u003cp\u003e12.2 Practical Considerations 299\u003c\/p\u003e \u003cp\u003e12.3 Mosteller’s Extension of Thurstone 300\u003c\/p\u003e \u003cp\u003e12.4 Bradley-Terry Models 301\u003c\/p\u003e \u003cp\u003e12.5 Elo and mElo 302\u003c\/p\u003e \u003cp\u003e12.6 Friedman-Style Rank Analysis 302\u003c\/p\u003e \u003cp\u003e12.7 Considerations on Choosing an Appropriate Method 303\u003c\/p\u003e \u003cp\u003e12.8 Future Developments 313\u003c\/p\u003e \u003cp\u003eReferences 314\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Summary 317\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSarah E. Kemp, Tracey Hollowood, Joanne Hort and Lauren Rogers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13.1 Introduction 317\u003c\/p\u003e \u003cp\u003e13.2 Overall Comparison of Methods 317\u003c\/p\u003e \u003cp\u003e13.3 Current\/Recent Developments 320\u003c\/p\u003e \u003cp\u003e13.4 Future 324\u003c\/p\u003e \u003cp\u003e13.5 Conclusions 327\u003c\/p\u003e \u003cp\u003eReferences 327\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLauren Rogers\u003c\/b\u003e is an independent sensory science consultant in the UK with more than twenty years of practical experience. She is a member of the Society of Sensory Professionals, the Institute of Food Science and Technology's Sensory Science Group, the Sensometric Society and is also a member of the ASTM Sensory Evaluation Committee (E18).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoanne Hort\u003c\/b\u003e is Fonterra Riddet Chair in Consumer and Sensory Science, and Director of the Food Experience and Sensory Testing (Feast) Lab, at Massey University in New Zealand. She was previously SABMiller Chair of Sensory Science at the University of Nottingham in the UK. She was a founding member of the Institute of Food Science and Technology's Sensory Science Group and the European Sensory Science Society.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSarah E. Kemp\u003c\/b\u003e is a chartered sensory and consumer scientist with more than 35 years of experience in academia and industry. She has held senior positions at companies including Givaudan-Roure, Unilever Research and Cadbury Schweppes, as well as running her own consultancy business. She is a founding member and past Chair of the Institute of Food Science and Technology's Sensory Science Group and Chair of BSI Committee AW\/012 Sensory Analysis.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTracey Hollowood\u003c\/b\u003e as former Director of Sensory and Consumer Research for Sensory Dimensions Ltd, she has over 25 years of academic and industrial experience and has been published extensively. She established the UK’s first Post Graduate Certificate in Sensory Science and managed Nottingham University's Sensory Science Centre. She was a previous Chair of the Institute of Food Science and Technology (IFST) Midland Branch and the Sensory Science Group (SSG).\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDiscrimination Testing in Sensory Evaluation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProvides a complete and unified approach to discrimination testing in sensory evaluation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSensory evaluation has evolved from simple “taste testing” to a distinct scientific discipline. Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others. Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing. Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications. Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAddresses the theoretical, methodological, and practical aspects of discrimination testing\u003c\/li\u003e \u003cli\u003eCovers a broad range of products and all of the senses\u003c\/li\u003e \u003cli\u003eDescribes basic and more complex discrimination techniques\u003c\/li\u003e \u003cli\u003eDiscusses the real-world application of discrimination testing in sensory evaluation\u003c\/li\u003e \u003cli\u003eExplains different models in discrimination testing, such as signal detection theory and Thurstonian modelling\u003c\/li\u003e \u003cli\u003eFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDiscrimination Testing in Sensory Evaluation\u003c\/i\u003e is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R\u0026amp;D, quality assurance and control, and marketing. It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989075083493,"sku":"NP9780470671405","price":179.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470671405.jpg?v=1761782691","url":"https:\/\/k12savings.com\/products\/discrimination-testing-in-sensory-evaluation-isbn-9780470671405","provider":"K12savings","version":"1.0","type":"link"}