{"product_id":"disciplined-entrepreneurship-isbn-9781394222513","title":"Disciplined Entrepreneurship","description":"\u003cp\u003e\u003cb\u003eAn expanded \u0026amp; updated version of the award winning \u0026amp; bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship Expanded and Updated \u003c\/i\u003estarts by combining the timeless and insightful principles of \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e with the practical tools found in the \u003ci\u003eDisciplined Entrepreneurship Workbook\u003c\/i\u003e into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe number-one process reason that new ventures fail\u003c\/li\u003e \u003cli\u003eEntrepreneurship is not an art, but rather a craft that can be learned\u003c\/li\u003e \u003cli\u003eHow the best idea or product is no assurance at all that you will win—there is much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for aspiring founders and entrepreneurs within existing organizations, \u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction: News Flash: Entrepreneurship Can Be Taught! xv\u003c\/p\u003e \u003cp\u003eSix Themes of the 24 Steps xxxi\u003c\/p\u003e \u003cp\u003eTracking Your Progress: the Disciplined Entrepreneurship (DE) Canvas xli\u003c\/p\u003e \u003cp\u003eStep 0 Getting Started 1\u003c\/p\u003e \u003cp\u003eStep 1 Market Segmentation 12\u003c\/p\u003e \u003cp\u003eStep 1a Primary Market Research (PMR) 40\u003c\/p\u003e \u003cp\u003eStep 2 Select a Beachhead Market 54\u003c\/p\u003e \u003cp\u003eStep 3 Build an End User Profile 62\u003c\/p\u003e \u003cp\u003eStep 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 71\u003c\/p\u003e \u003cp\u003eStep 5 Profile the Persona for the Beachhead Market 83\u003c\/p\u003e \u003cp\u003eStep 6 Full Life Cycle Use Case 101\u003c\/p\u003e \u003cp\u003eStep 7 High-Level Product Specification 110\u003c\/p\u003e \u003cp\u003eStep 8 Quantify the Value Proposition 120\u003c\/p\u003e \u003cp\u003eStep 9 Identify Your Next 10 Customers 130\u003c\/p\u003e \u003cp\u003eStep 10 Define Your Core 138\u003c\/p\u003e \u003cp\u003eStep 11 Chart Your Competitive Position 150\u003c\/p\u003e \u003cp\u003eStep 12 Determine the Customer’s Decision- Making Unit (DMU) 160\u003c\/p\u003e \u003cp\u003eStep 13 Map the Process to Acquire a Paying Customer 169\u003c\/p\u003e \u003cp\u003eStep 13a Windows of Opportunity and Triggers 185\u003c\/p\u003e \u003cp\u003eStep 14 Calculate the Total Addressable Market Size for Follow-on Markets 194\u003c\/p\u003e \u003cp\u003eStep 15 Design a Business Model 202\u003c\/p\u003e \u003cp\u003eStep 16 Set Your Pricing Framework 215\u003c\/p\u003e \u003cp\u003eStep 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 225\u003c\/p\u003e \u003cp\u003eStep 18 Design a Scalable Revenue Engine 240\u003c\/p\u003e \u003cp\u003eStep 19 Calculate the Cost of Customer Acquisition (CoCA) 254\u003c\/p\u003e \u003cp\u003eStep 20 Identify Key Assumptions 269\u003c\/p\u003e \u003cp\u003eStep 21 Test Key Assumptions 275\u003c\/p\u003e \u003cp\u003eStep 22 Define the Minimum Viable Business Product (MVBP) 287\u003c\/p\u003e \u003cp\u003eStep 23 Show That “The Dogs Will Eat the Dog Food” 302\u003c\/p\u003e \u003cp\u003eStep 24 Develop a Product Plan 313\u003c\/p\u003e \u003cp\u003eWhat Else? Beyond the 24 Steps 323\u003c\/p\u003e \u003cp\u003eGlossary 329\u003c\/p\u003e \u003cp\u003eAcknowledgments 333\u003c\/p\u003e \u003cp\u003eAbout the Author 337\u003c\/p\u003e \u003cp\u003eIndex 339\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eBILL AULET \u003c\/b\u003eis the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003e24 STEPS TO SUCCESS! \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eInterest in entrepreneurship is at an all-time high and for good reason—and it's not about to stop. Entrepreneurship is a way to solve problems and increase our quality of life, as well as a way for people to take control of their own lives. Yet some feel it is something they cannot participate in. This book shatters that myth. It will give you a clear and accessible path to become an entrepreneur yourself.  \u003c\/p\u003e\u003cp\u003eThere is nothing mystical about entrepreneurship. It is a craft that can be taught and continually improved over time. It is a mindset, skill set and way of operating that will be fundamental to all people in a rapidly changing world.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship \u003c\/i\u003eoffers a proven, comprehensive, integrated, and step-by-step approach to transforming yourself into an entrepreneur. It provides a road map to creating innovative and highly-successful products which is at the core of every great company. It focuses on both the sequential and iterative process that builds your confidence and skills to see the future with much more optimism. Whether the answer is creating a physical good, a service, or the delivery of information, \u003ci\u003eDisciplined Entrepreneurship \u003c\/i\u003ebreaks down the necessary processes into 24 accessible steps that any industrious person can learn and perform…and get better at over time.  \u003c\/p\u003e\u003cp\u003eThis step-by-step guide to creating a new venture shows you how to systematically analyze and determine:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWho is your initial target market segment (Beachhead Market) \u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eWhat critical value you can create for your customer (Quantified Value Proposition) \u003c\/li\u003e \u003cli\u003eHow your customer acquires your product\/ solution (Decision-Making Process) \u003c\/li\u003e \u003cli\u003eHow you make money from your solution (Unit Economics) \u003c\/li\u003e \u003cli\u003eHow you should build your solution (Minimum Viable Business Product) \u003c\/li\u003e \u003cli\u003eHow you scale your business (Product Plan for Follow-on Markets) \u003c\/li\u003e \u003cli\u003eAnd much, much more!\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Since this book was initially released in 2013, it has changed the field of entrepreneurship. It has sold hundreds of thousands of copies, been translated to over two dozen different languages, used in hundreds of schools and other organizations, won numerous awards, and become the foundation for online courses taken by hundreds of thousands more across the globe. Most of all, it has helped create a new generation of millions of innovation-driven entrepreneurs.  \u003c\/p\u003e\u003cp\u003eThis new \u003ci\u003eExpanded and Updated Edition \u003c\/i\u003eof \u003ci\u003eDisciplined Entrepreneurship \u003c\/i\u003eoffers the wisdom of the original in a more concise fashion but also with updated examples and new developments in the field. It also integrates into one book key elements of the successful \u003ci\u003eDisciplined Entrepreneurship Workbook \u003c\/i\u003eas well as links to an online library of additional resources. If you are a first-time or repeat entrepreneur, this book, \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, will help you take your game to the next level. Everyone has entrepreneurship in them, and this book will help bring it out.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDISCIPLINED ENTREPRENEURSHIP\u003cbr\u003e THE PROVEN AND SYSTEMATIC WAY TO BUILD A NEW VENTURE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e “My go-to book when building my companies. Accessible, rigorous, gives clear direction.”\u003cbr\u003e \u003cb\u003eFrederic Kerrest\u003c\/b\u003e, Co-Founder of Okta, author of \u003ci\u003eZero to IPO \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“A must-read. The first version, which was published in 2013, has proven to be the best book for entrepreneurs, investors, and entrepreneurship educators on building a high-growth startup. This update looks to be even better.”\u003cbr\u003e \u003cb\u003eMark Gorenberg,\u003c\/b\u003e Founder and Managing Director, Zetta Ventures; former Director of the US National Venture Capital Association (NVCA) \u003c\/p\u003e\u003cp\u003e“After having conducted a 10-year longitudinal research study on the effect of this methodology, the evidence is clear that it had a profoundly positive impact on participating students’ rates of success (69% 5-year survival rate) and magnitude of success.”\u003cbr\u003e  \u003cb\u003eProfessor Daniela Ruiz Massieu,\u003c\/b\u003e ITAM University, Mexico   \u003c\/p\u003e\u003cp\u003e“Using this methodology with existing entrepreneurs showed dramatic improvement effective immediately. Within twelve months the companies saw an average increase of their annual revenue of 200%.”\u003cbr\u003e \u003cb\u003eFiona Bennington,\u003c\/b\u003e Director of Entrepreneurship, Catalyst Technology Hub, Belfast, Northern Ireland   \u003c\/p\u003e\u003cp\u003e“My go to book when building my companies. Accessible, rigorous, gives clear direction” \u003cbr\u003e\u003cb\u003e-- Frederick Kerrest\u003c\/b\u003e, Co-Founder of Okta, author of “Zero to IPO”\u003c\/p\u003e \u003cp\u003e“A must read. The first version, which was published in 2013, has proven to be the best book for entrepreneurs, investors and entrepreneurship educators on building a high growth startup. This update looks to be even better. ” -- \u003cb\u003eMark Gorenberg\u003c\/b\u003e, Founder and Managing Director, Zetta Ventures; former Director of the US National Venture Capital Association (NVCA)\u003c\/p\u003e \u003cp\u003e“While using this methodology existing entrepreneurs showed dramatic improvement effective immediately. Within twelve months the companies saw an average increase of their annual revenue by 400%” \u003cbr\u003e-- \u003cb\u003eFiona Bennington\u003c\/b\u003e, Director of Entrepreneurship, Catalyst Technology Hub, Belfast, Northern Ireland \u003cbr\u003e\u003cbr\u003e“After having conducted a ten-year longitudinal research study on the effect of this methodology, the evidence is clear that it has a profoundly positive impact on participating students’ rates of success (69% 5-year survival rate) and magnitude of success.”\u003c\/p\u003e -- \u003cb\u003eProfessor Daniela Ruiz Massieu\u003c\/b\u003e, ITAM University Mexico \u003cp\u003e \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989073150181,"sku":"NP9781394222513","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394222513.jpg?v=1761782683","url":"https:\/\/k12savings.com\/products\/disciplined-entrepreneurship-isbn-9781394222513","provider":"K12savings","version":"1.0","type":"link"}