{"product_id":"disciplined-dreaming-isbn-9780470922224","title":"Disciplined Dreaming","description":"\u003cb\u003eA 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut\u003c\/b\u003e \u003cp\u003eWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEmpowers individuals, teams, and organizations to meet creative challenges posed by the marketplace\u003c\/li\u003e \u003cli\u003eTurns the mystery of creativity into a simple-to-use process\u003c\/li\u003e \u003cli\u003eShows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes\u003c\/li\u003e \u003cli\u003eOffers dozens of practical exercises, thought-starters, workouts to grow \"creative muscles,\" and case studies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDisciplined Dreaming\u003c\/i\u003e shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#4 \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e Best Seller (Advice, How-To and Miscellaneous)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#8\u003c\/b\u003e \u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Business)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#2 \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Business)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#9 \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#9 \u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#1 \u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/b\u003e Best Seller (Money)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#10 \u003ci\u003eEntertainment Weekly\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#10 \u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e Bestseller (Hardcover Nonfiction)\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 The Case for Creativity 7\u003c\/p\u003e \u003cp\u003e2 Disciplined Dreaming: Your System for Creativity 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One Ask\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Defining the Creativity Challenge 41\u003c\/p\u003e \u003cp\u003e4 Driving Curiosity and Awareness 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two Prepare\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Gaining the Keys to a Creative Mind and Culture 81\u003c\/p\u003e \u003cp\u003e6 Preparing Your Environment to Promote Creative Passion 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Three Discover\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Discovering the Ways of Creativity 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Four Ignite\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Generating Creative Sparks 143\u003c\/p\u003e \u003cp\u003e9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Five Launch\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Bringing Your Ideas to Life: The Launch 185\u003c\/p\u003e \u003cp\u003eEpilogue: The Power of One 205\u003c\/p\u003e \u003cp\u003eAppendix A: The Top Six Creativity Myths (and Truths) 207\u003c\/p\u003e \u003cp\u003eAppendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eAbout the Author 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003e#4 \u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e Best Seller (Advice, How-To and Miscellaneous)\u003cbr\u003e\u003cb\u003e#8\u003c\/b\u003e \u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Business)\u003cbr\u003e\u003cb\u003e#2 \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Business)\u003cbr\u003e\u003cb\u003e#9 \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003cbr\u003e\u003cb\u003e#9 \u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003cbr\u003e\u003cb\u003e#1 \u003ci\u003eUSA Today\u003c\/i\u003e\u003c\/b\u003e Best Seller (Money)\u003cbr\u003e\u003cb\u003e#10 \u003ci\u003eEntertainment Weekly\u003c\/i\u003e\u003c\/b\u003e Best Seller (Hardcover Nonfiction)\u003cbr\u003e\u003cb\u003e#10 \u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e Bestseller (Hardcover Nonfiction)\u003c\/p\u003e \u003cp\u003e\"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking\u003cb\u003e—\u003c\/b\u003eand those who take it will also have a lot of fun along the way.\"\u003cbr\u003e\u003cb\u003e—\u003c\/b\u003e\u003cb\u003eBill Ford, executive chairman, Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.\"\u003cbr\u003e\u003cb\u003e—Seth Godin, author, \u003ci\u003eLinchpin\u003c\/i\u003e and \u003ci\u003ePurple Cow\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.\"\u003cbr\u003e\u003cb\u003e—Hon. Jennifer M. Granholm, governor, State of Michigan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"At Zappos, one of our core values is to be adventurous, creative, and open-minded. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e can help spark your creative potential.\"\u003cbr\u003e\u003cb\u003e—Tony Hsieh, CEO, Zappos.com and author, \u003ci\u003eDelivering Happiness\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The world has changed dramatically, and we have now entered a new era of creativity. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life.\"\u003cbr\u003e\u003cb\u003e—Charlene Li, founder, Altimiter Group and author, \u003ci\u003eGroundswell\u003c\/i\u003e and \u003ci\u003eOpen Leadership\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"There's a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won't be pleasant. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.\"\u003cbr\u003e\u003cb\u003e—Keith McFarland, #1 best-selling author, \u003ci\u003eThe Breakthrough Company\u003c\/i\u003e and \u003ci\u003eBounce\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between ‘dreaming’ and ‘doing’ like Josh Linkner has in \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e. This is a must-read for the innovators and creators who want to cross over to the execution side and make their dreams come to life.”\u003cbr\u003e—\u003cb\u003eDan Gilbert, chairman and founder, Quicken Loans, and majority owner, Cleveland Cavaliers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Creativity fuels the growth engine that drives results. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way.\"\u003cbr\u003e\u003cb\u003e—Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, \u003ci\u003eLeading Innovation\u003c\/i\u003e and \u003ci\u003eCreativity at Work\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Now all those days I spent dreaming can be put to good use. \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e helps you harness your creativity. Well worth your time.\"\u003cbr\u003e\u003cb\u003e—Keith Crain, chairman and CEO, Crain Communications\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eDisciplined Dreaming\u003c\/i\u003e, Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization.\"\u003cbr\u003e\u003cb\u003e—Victor E. Parker, managing director, Spectrum Equity Investors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOSH LINKNER \u003c\/b\u003eis founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst \u0026amp; Young Entrepreneur of the Year Award, Crain’s 40 under 40, Automation Alley’s CEO of the Year, and the Detroit Executive of the Year.\u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003ewww.joshlinkner.com\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDisciplined Dreaming,\u003c\/i\u003e business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Dreaming\u003c\/i\u003e outlines a proven, easy-to-apply 5-step process—Ask, Prepare, Discover, Ignite, and Launch—that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions. \u003c\/p\u003e\u003cp\u003eDesigned to be flexible, \u003ci\u003eDisciplined Dreaming \u003c\/i\u003eclearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With \u003ci\u003eDisciplined Dreaming,\u003c\/i\u003e even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today’s shifting marketplace. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e Best Seller\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e Best Seller \u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eUSA Today \u003c\/i\u003e\u003c\/b\u003eBest Seller\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eWashington Post \u003c\/i\u003e\u003c\/b\u003eBest Seller\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eEntertainment Weekly\u003c\/i\u003e\u003c\/b\u003e Best Seller\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989073051877,"sku":"NP9780470922224","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470922224.jpg?v=1761782683","url":"https:\/\/k12savings.com\/products\/disciplined-dreaming-isbn-9780470922224","provider":"K12savings","version":"1.0","type":"link"}