{"product_id":"digital-marketing-fundamentals-isbn-9781119894575","title":"Digital Marketing Fundamentals","description":"\u003cp\u003e\u003cb\u003ePrepare for the OMCP certification exam and expand your digital marketing skillset\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDigital Marketing Fundamentals, \u003c\/i\u003eveteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. \u003c\/p\u003e\u003cp\u003eIn the book, you’ll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFull discussions of paid search marketing, email marketing, and marketing to mobile device users\u003c\/li\u003e \u003cli\u003eExacting and focused instruction on all the competencies tested by the OMCP exam\u003c\/li\u003e \u003cli\u003eAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for aspiring and practicing digital marketers, \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. \u003c\/p\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Digital Marketing Strategy 1\u003c\/p\u003e \u003cp\u003e2 Digital Marketing Analytics 49\u003c\/p\u003e \u003cp\u003e3 Digital Advertising 83\u003c\/p\u003e \u003cp\u003e4 Search Engine Optimization 129\u003c\/p\u003e \u003cp\u003e5 Content Marketing 167\u003c\/p\u003e \u003cp\u003e6 Social Media Marketing 219\u003c\/p\u003e \u003cp\u003e7 Conversion Optimization 273\u003c\/p\u003e \u003cp\u003e8 Mobile Marketing 299\u003c\/p\u003e \u003cp\u003e9 Email Marketing 343\u003c\/p\u003e \u003cp\u003e10 Careers and Hiring 371\u003c\/p\u003e \u003cp\u003eDigital Marketing Glossary 401\u003c\/p\u003e \u003cp\u003eReferences 415\u003c\/p\u003e \u003cp\u003eAbout the Authors 423\u003c\/p\u003e \u003cp\u003eIndex 427\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eGreg Jarboe\u003c\/b\u003e is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of \u003ci\u003eYouTube and Video Marketing\u003c\/i\u003e, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMatt Bailey, \u003c\/b\u003efounder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael Stebbins, \u003c\/b\u003eco-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe only official guide to the OMCA\u003csup\u003e™\u003c\/sup\u003e certification exam\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDigital marketing is a high-demand skillset, and employers and clients want to know that they’re getting the best marketers out there. With the OMCA\u003csup\u003e™\u003c\/sup\u003e certification, you can show the world that your skills are current and verified. \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e takes you through the complete set of standards you’ll need to know to achieve certification—and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts.  \u003c\/p\u003e\u003cp\u003eIf you’re studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA\u003csup\u003e™\u003c\/sup\u003e certification. Inside, you’ll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn’t your goal. You’ll master: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSEO\u003c\/li\u003e \u003cli\u003eContent Marketing\u003c\/li\u003e \u003cli\u003eSocial Media Marketing\u003c\/li\u003e \u003cli\u003eDigital Advertising (including PPC)\u003c\/li\u003e \u003cli\u003eMobile Marketing\u003c\/li\u003e \u003cli\u003eEmail Marketing\u003c\/li\u003e \u003cli\u003eConversion Rate Optimization\u003c\/li\u003e \u003cli\u003eDigital Analytics\u003c\/li\u003e \u003cli\u003eDigital Marketing Strategy\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e, you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA\u003csup\u003e™\u003c\/sup\u003e certification guide.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989066825957,"sku":"NP9781119894575","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119894575.jpg?v=1761782657","url":"https:\/\/k12savings.com\/products\/digital-marketing-fundamentals-isbn-9781119894575","provider":"K12savings","version":"1.0","type":"link"}