{"product_id":"digital-marketing-all-in-one-for-dummies-isbn-9781119931959","title":"Digital Marketing All-In-One For Dummies","description":"\u003cp\u003e\u003cb\u003eDevelop and refine your comprehensive online marketing plan\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWith more than 800 content-packed pages, \u003ci\u003eDigital Marketing All-in-One For Dummies\u003c\/i\u003e is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,\u003ci\u003e \u003c\/i\u003eyou’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild and implement a winning digital plan for your brand\u003c\/li\u003e \u003cli\u003eLearn how to establish an online presence with social media\u003c\/li\u003e \u003cli\u003eTurn online prospects into loyal customers\u003c\/li\u003e \u003cli\u003eTarget consumers in any market segment and age bracket\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: Creating Your Digital Marketing Strategy 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Developing Your Overall Digital Strategy 7\u003c\/p\u003e \u003cp\u003eChapter 2: Grabbing Your Customer’s Attention 25\u003c\/p\u003e \u003cp\u003eChapter 3: Discovering Your Business Model and Brand 39\u003c\/p\u003e \u003cp\u003eChapter 4: Deciding which Marketing Campaign to Create 67\u003c\/p\u003e \u003cp\u003eChapter 5: Crafting Offers That Sell 81\u003c\/p\u003e \u003cp\u003eChapter 6: Planning B2B Campaign Success 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Understanding the Importance of the Customer Experience 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Interacting with Customer Data 121\u003c\/p\u003e \u003cp\u003eChapter 2: Uncovering Buyer Personas 131\u003c\/p\u003e \u003cp\u003eChapter 3: Structuring the Buyer’s Journey 147\u003c\/p\u003e \u003cp\u003eChapter 4: Embracing Sales Enablement 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Marketing Using Artificial Intelligence (AI) 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Transforming Digital Marketing Using Artificial Intelligence 177\u003c\/p\u003e \u003cp\u003eChapter 2: Using AI Tools to Maximize Customer Reach and Service 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Dipping into Content Creation 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Creating Your Content Plan 223\u003c\/p\u003e \u003cp\u003eChapter 2: Reviewing Content Types 237\u003c\/p\u003e \u003cp\u003eChapter 3: Understanding the Customer’s Intent 255\u003c\/p\u003e \u003cp\u003eChapter 4: Creating Content That Tells a Story 275\u003c\/p\u003e \u003cp\u003eChapter 5: Defining Your Content Framework Using Processes and Systems 285\u003c\/p\u003e \u003cp\u003eChapter 6: Targeting Content for Your B2B Audience 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Implementing Channel Promotions 323\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Identifying Paid, Earned, Shared, and Owned Media 325\u003c\/p\u003e \u003cp\u003eChapter 2: Using Search Marketing 339\u003c\/p\u003e \u003cp\u003eChapter 3: Using Social Bookmarks, News, and Share Buttons 363\u003c\/p\u003e \u003cp\u003eChapter 4: Considering Email Marketing 385\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Targeting Your Work with Influencers 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Communicating with Influencers 413\u003c\/p\u003e \u003cp\u003eChapter 2: Collaborating to Win 431\u003c\/p\u003e \u003cp\u003eChapter 3: Engaging Influencers Using the “Three Cs” 449\u003c\/p\u003e \u003cp\u003eChapter 4: Succeeding with Influencer Marketing 463\u003c\/p\u003e \u003cp\u003eChapter 5: Getting Creative 473\u003c\/p\u003e \u003cp\u003eChapter 6: Working with an Influencer Agency 481\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 7: Meta\/Facebook\/Instagram Marketing 487\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Delving into Facebook Marketing 489\u003c\/p\u003e \u003cp\u003eChapter 2: Creating a Facebook Marketing Plan 511\u003c\/p\u003e \u003cp\u003eChapter 3: Advertising and Selling on Facebook 529\u003c\/p\u003e \u003cp\u003eChapter 4: Uniting Facebook with Other Social Media 541\u003c\/p\u003e \u003cp\u003eChapter 5: Getting into Instagram for Business Marketing 555\u003c\/p\u003e \u003cp\u003eChapter 6: Looking at Facebook Live 579\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 8: Deploying Other Social Media 591\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Leveraging Social Media 593\u003c\/p\u003e \u003cp\u003eChapter 2: Working with Twitter 609\u003c\/p\u003e \u003cp\u003eChapter 3: Looking at YouTube 623\u003c\/p\u003e \u003cp\u003eChapter 4: Reviewing Pinterest 633\u003c\/p\u003e \u003cp\u003eChapter 5: Growing Your Business with TikTok 657\u003c\/p\u003e \u003cp\u003eChapter 6: Using Marketing Techniques on LinkedIn 681\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 9: Analyzing Data for Success 697\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Looking Back at Your Business Model and Scaling your Brand 699\u003c\/p\u003e \u003cp\u003eChapter 2: Reassessing Your Strategy 715\u003c\/p\u003e \u003cp\u003eChapter 3: Reviewing Ongoing Improvement for B2B Marketing 723\u003c\/p\u003e \u003cp\u003eChapter 4: Achieving Maximum ROI 733\u003c\/p\u003e \u003cp\u003eIndex 743\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eStephanie Diamond \u003c\/b\u003eis a marketing thought leader with 20+ years of experience. She is the founder of Digital Media Works, Inc., an online marketing company. She is the coauthor of \u003ci\u003eFacebook Mar­keting For Dummies, Social Media Marketing For Dummies\u003c\/i\u003e, and \u003ci\u003eContent Marketing Strategies For Dummies\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind your customers and connect online\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDigital marketing was once just the sidekick to traditional marketing. Now marketing in the digital world can be the thing that helps the small businesses compete with the big ones. This book helps you drive your marketing efforts from the digital side, building a strategy that makes sense for your budget and your business. You’ll get step-by-step instructions on how to run campaigns on Facebook\u003csup\u003e®\u003c\/sup\u003e, Instagram\u003csup\u003e®\u003c\/sup\u003e, TikTok\u003csup\u003e®\u003c\/sup\u003e, and other socials. Reach out to influencers, get a handle on content marketing, learn how artificial intelligence affects marketing, and discover the essentials you need to know in this easy-to-digest guide. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e9 books in 1… \u003cul\u003e\n\u003cli\u003eCreating Your Digital Marketing Strategy\u003c\/li\u003e \u003cli\u003eUnderstanding the Importance of the Customer Experience\u003c\/li\u003e \u003cli\u003eMarketing Using Artificial Intelligence\u003c\/li\u003e \u003cli\u003eDipping Into Content Creation\u003c\/li\u003e \u003cli\u003eImplementing Channel Promotions\u003c\/li\u003e \u003cli\u003eTargeting Your Work With Influencers\u003c\/li\u003e \u003cli\u003eFacebook Marketing\u003c\/li\u003e \u003cli\u003eDeploying Other Social Media\u003c\/li\u003e \u003cli\u003eAnalyzing Data For Success\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989066924261,"sku":"NP9781119931959","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119931959.jpg?v=1761782657","url":"https:\/\/k12savings.com\/products\/digital-marketing-all-in-one-for-dummies-isbn-9781119931959","provider":"K12savings","version":"1.0","type":"link"}