{"product_id":"digital-disciplines-isbn-9781118995396","title":"Digital Disciplines","description":"\u003cp\u003e\u003cb\u003eLeverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow does Information Technology enable competitive advantage? \u003ci\u003eDigital Disciplines\u003c\/i\u003e details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter \u0026amp; Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.\u003c\/p\u003e \u003cp\u003eCompanies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic \u003ci\u003eThe Discipline of Market Leaders\u003c\/i\u003e.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOperational excellence must now be complemented by \u003cb\u003einformation excellence\u003c\/b\u003e—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization\u003c\/li\u003e \u003cli\u003eProduct leadership must be extended to \u003cb\u003esolution leadership\u003c\/b\u003e—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations\u003c\/li\u003e \u003cli\u003eCustomer intimacy is evolving to \u003cb\u003ecollective intimacy\u003c\/b\u003e—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies\u003c\/li\u003e \u003cli\u003eTraditional innovation is no longer enough—\u003cb\u003eaccelerated innovation\u003c\/b\u003e goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era.  It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Disciplines\u003c\/i\u003e can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.\u003c\/p\u003e \u003cp\u003eFOREWORD xvii\u003c\/p\u003e \u003cp\u003ePREFACE xix\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE—Overview and Background\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Digital Disciplines, Strategic Supremacy 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Value Disciplines to Digital Disciplines 4\u003c\/p\u003e \u003cp\u003eInformation Excellence 7\u003c\/p\u003e \u003cp\u003eSolution Leadership 8\u003c\/p\u003e \u003cp\u003eCollective Intimacy 9\u003c\/p\u003e \u003cp\u003eAccelerated Innovation 10\u003c\/p\u003e \u003cp\u003eExponential Value Creation 11\u003c\/p\u003e \u003cp\u003eThe Leadership Agenda 13\u003c\/p\u003e \u003cp\u003eInformation Technology in Context 15\u003c\/p\u003e \u003cp\u003eNotes 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Value Disciplines and Related Frameworks 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValue Disciplines 22\u003c\/p\u003e \u003cp\u003eOperational Excellence 23\u003c\/p\u003e \u003cp\u003eProduct Leadership 24\u003c\/p\u003e \u003cp\u003eCustomer Intimacy 25\u003c\/p\u003e \u003cp\u003eImportance of Focus 26\u003c\/p\u003e \u003cp\u003eThe Unbundled Corporation 27\u003c\/p\u003e \u003cp\u003eBusiness Model Generation 30\u003c\/p\u003e \u003cp\u003eMichael Porter and Competitive Advantage 31\u003c\/p\u003e \u003cp\u003eBlue Ocean Strategy 33\u003c\/p\u003e \u003cp\u003eInnovation: The “Fourth” Value Discipline 34\u003c\/p\u003e \u003cp\u003eNotes 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Digital Disciplines 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformation Excellence 40\u003c\/p\u003e \u003cp\u003eSolution Leadership 42\u003c\/p\u003e \u003cp\u003eCollective Intimacy 43\u003c\/p\u003e \u003cp\u003eAccelerated Innovation 45\u003c\/p\u003e \u003cp\u003eAll of the Above? 47\u003c\/p\u003e \u003cp\u003eNotes 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Digital Technologies 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Cloud 52\u003c\/p\u003e \u003cp\u003eBig Data 54\u003c\/p\u003e \u003cp\u003eMobile 57\u003c\/p\u003e \u003cp\u003eThe Internet of Things 59\u003c\/p\u003e \u003cp\u003eSocial 60\u003c\/p\u003e \u003cp\u003eNotes 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO—Information Excellence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Operations and Information 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProcesses 66\u003c\/p\u003e \u003cp\u003eProcess Advantage 67\u003c\/p\u003e \u003cp\u003eProcess Optimization 72\u003c\/p\u003e \u003cp\u003eAsset Optimization 74\u003c\/p\u003e \u003cp\u003eBusiness Value of Information 76\u003c\/p\u003e \u003cp\u003eThe Role of Information Technology 78\u003c\/p\u003e \u003cp\u003eCaveats 79\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 The Discipline of Information Excellence 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom People to Machines 85\u003c\/p\u003e \u003cp\u003eFrom Physical to Virtual 87\u003c\/p\u003e \u003cp\u003eFrom Virtual to Digical 88\u003c\/p\u003e \u003cp\u003eFrom Processes to Experiences 89\u003c\/p\u003e \u003cp\u003eFrom Operations to Improvement 90\u003c\/p\u003e \u003cp\u003eFrom Static Design to Dynamic Optimization 91\u003c\/p\u003e \u003cp\u003eFrom Mass Production to Mass Personalization 92\u003c\/p\u003e \u003cp\u003eFrom Cost Reduction to Revenue Generation 92\u003c\/p\u003e \u003cp\u003eFrom Direct to Indirect Monetization 93\u003c\/p\u003e \u003cp\u003eFrom Touchpoints to Integration 94\u003c\/p\u003e \u003cp\u003eFrom Firms to Networks 95\u003c\/p\u003e \u003cp\u003eFrom Data to Actionable Insight 97\u003c\/p\u003e \u003cp\u003eFrom Answers to Exploration 98\u003c\/p\u003e \u003cp\u003eNotes 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Burberry—Weaving IT into the Fabric of the Company 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperational Excellence and Product Leadership 105\u003c\/p\u003e \u003cp\u003eFrom Operational Excellence to Information Excellence 105\u003c\/p\u003e \u003cp\u003eFrom Physical to Virtual 106\u003c\/p\u003e \u003cp\u003eFrom Virtual to Digical 107\u003c\/p\u003e \u003cp\u003eFrom Processes to Experiences 109\u003c\/p\u003e \u003cp\u003eFrom Mass Production to Mass Personalization 110\u003c\/p\u003e \u003cp\u003eFrom Cost Reduction to Revenue Generation 111\u003c\/p\u003e \u003cp\u003eFrom Touchpoints to Integration 112\u003c\/p\u003e \u003cp\u003eFrom Firms to Networks 113\u003c\/p\u003e \u003cp\u003eNotes 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE—Solution Leadership\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Products, Services, and Solutions 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompetitive Strategy 120\u003c\/p\u003e \u003cp\u003eProduct Elements 121\u003c\/p\u003e \u003cp\u003eThe Experience Economy 125\u003c\/p\u003e \u003cp\u003ePricing and Business Models 126\u003c\/p\u003e \u003cp\u003eNotes 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 The Discipline of Solution Leadership 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Products and Services to Solutions 135\u003c\/p\u003e \u003cp\u003eFrom Generic and Expected to Augmented and Potential 136\u003c\/p\u003e \u003cp\u003eFrom Transactions to Relationships 138\u003c\/p\u003e \u003cp\u003eFrom Sales Results to Customer Outcomes 139\u003c\/p\u003e \u003cp\u003eFrom Standard Products to Custom Solutions 142\u003c\/p\u003e \u003cp\u003eFrom Products and Services to Experiences and Transformations 143\u003c\/p\u003e \u003cp\u003eFrom Standalone to Social 144\u003c\/p\u003e \u003cp\u003eFrom Product to Platform 145\u003c\/p\u003e \u003cp\u003eFrom Engineered to Ecosystem 146\u003c\/p\u003e \u003cp\u003eNotes 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 Nike—A Track Record of Success 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Products to Solutions 153\u003c\/p\u003e \u003cp\u003eFrom Generic and Expected to Augmented and Potential 154\u003c\/p\u003e \u003cp\u003eFrom Transactions to Relationships 155\u003c\/p\u003e \u003cp\u003eFrom Sales Results to Customer Outcomes 155\u003c\/p\u003e \u003cp\u003eFrom Standard Products to Custom Solutions 156\u003c\/p\u003e \u003cp\u003eFrom Products to Experiences and Transformations 156\u003c\/p\u003e \u003cp\u003eFrom Standalone to Social 158\u003c\/p\u003e \u003cp\u003eFrom Engineered to Ecosystem 158\u003c\/p\u003e \u003cp\u003eNike and the Other Digital Disciplines 159\u003c\/p\u003e \u003cp\u003eNotes 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR—Collective Intimacy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 Customer Experience and Relationships 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer Intimacy 171\u003c\/p\u003e \u003cp\u003eA Broad Spectrum of Relationships 173\u003c\/p\u003e \u003cp\u003eDimensions of Interaction 174\u003c\/p\u003e \u003cp\u003eCollaborative and Content Filtering 176\u003c\/p\u003e \u003cp\u003eNotes 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12 The Discipline of Collective Intimacy 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Transactions to Relationships 182\u003c\/p\u003e \u003cp\u003eFrom Relationships to Intimacy 184\u003c\/p\u003e \u003cp\u003eFrom Physical to Virtual 185\u003c\/p\u003e \u003cp\u003eFrom Virtual to Digical 187\u003c\/p\u003e \u003cp\u003eFrom Company to Community 188\u003c\/p\u003e \u003cp\u003eFrom People to Algorithms 188\u003c\/p\u003e \u003cp\u003eFrom Individual to Collective 191\u003c\/p\u003e \u003cp\u003eNotes 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 13 Netflix—Entertaining Disruption 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInformation Excellence 199\u003c\/p\u003e \u003cp\u003eAccelerated Innovation 200\u003c\/p\u003e \u003cp\u003eSolution Leadership 201\u003c\/p\u003e \u003cp\u003eFrom Relationships to Intimacy 202\u003c\/p\u003e \u003cp\u003eFrom Physical to Virtual 203\u003c\/p\u003e \u003cp\u003eFrom Virtual to Digical 204\u003c\/p\u003e \u003cp\u003eFrom Company to Community 205\u003c\/p\u003e \u003cp\u003eFrom People to Algorithms 205\u003c\/p\u003e \u003cp\u003eFrom Individual to Collective 207\u003c\/p\u003e \u003cp\u003eNotes 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE—Accelerated Innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 14 Innovation and Transformation 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuccessful Commercial Innovation 215\u003c\/p\u003e \u003cp\u003eThe Innovation Process 219\u003c\/p\u003e \u003cp\u003eInnovation Principles 221\u003c\/p\u003e \u003cp\u003eInnovation of Products, Processes, Relationships, and Innovation 225\u003c\/p\u003e \u003cp\u003eBusiness Model Innovation and Corporate Transformation 227\u003c\/p\u003e \u003cp\u003eNotes 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 15 The Discipline of Accelerated Innovation 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Solitary to Collaborative 235\u003c\/p\u003e \u003cp\u003eFrom Internal to External 237\u003c\/p\u003e \u003cp\u003eFrom Closed to Open 239\u003c\/p\u003e \u003cp\u003eFrom Inside-Out to Outside-In 241\u003c\/p\u003e \u003cp\u003eFrom Products to Platforms 242\u003c\/p\u003e \u003cp\u003eFrom Linear to Agile 243\u003c\/p\u003e \u003cp\u003eFrom Employees to Crowds 245\u003c\/p\u003e \u003cp\u003eFrom Salaries to Prizes 247\u003c\/p\u003e \u003cp\u003eFrom Theoretical to Data-Driven 248\u003c\/p\u003e \u003cp\u003eFrom Human to Machine 250\u003c\/p\u003e \u003cp\u003eFrom Incremental to Transformational 251\u003c\/p\u003e \u003cp\u003eNotes 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 16 Procter \u0026amp; Gamble Cleans Up 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Solitary to Collaborative 257\u003c\/p\u003e \u003cp\u003eFrom Internal to External 258\u003c\/p\u003e \u003cp\u003eFrom Closed to Open 260\u003c\/p\u003e \u003cp\u003eFrom Inside-Out to Outside-In 262\u003c\/p\u003e \u003cp\u003eFrom Employees to Crowds 263\u003c\/p\u003e \u003cp\u003eFrom Incremental to Transformational 264\u003c\/p\u003e \u003cp\u003eNotes 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SIX—Successful Execution\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 17 General Electric—Flying High 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigital Disciplines at GE 271\u003c\/p\u003e \u003cp\u003eSoftware at GE 273\u003c\/p\u003e \u003cp\u003eInformation Excellence 274\u003c\/p\u003e \u003cp\u003eSolution Leadership 276\u003c\/p\u003e \u003cp\u003eCollective Intimacy 277\u003c\/p\u003e \u003cp\u003eAccelerated Innovation 279\u003c\/p\u003e \u003cp\u003eNotes 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 18 Human Behavior and Gamification 283\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHuman Behavior 285\u003c\/p\u003e \u003cp\u003eGamification 289\u003c\/p\u003e \u003cp\u003eGamifying Information Excellence 290\u003c\/p\u003e \u003cp\u003eGamifying Solution Leadership 291\u003c\/p\u003e \u003cp\u003eGamifying Collective Intimacy 292\u003c\/p\u003e \u003cp\u003eGamifying Accelerated Innovation 293\u003c\/p\u003e \u003cp\u003eGamification across Disciplines 294\u003c\/p\u003e \u003cp\u003eNotes 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 19 Opower—The Power of the Human Mind 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHuman Behavior and Energy Consumption 301\u003c\/p\u003e \u003cp\u003eOpower, Information, and Intimacy 303\u003c\/p\u003e \u003cp\u003eNotes 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 20 Digital Disasters 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Errors 308\u003c\/p\u003e \u003cp\u003eCyberattacks 310\u003c\/p\u003e \u003cp\u003eSoftware Design and Development Challenges 312\u003c\/p\u003e \u003cp\u003eOperational Issues 314\u003c\/p\u003e \u003cp\u003eUnintended Consequences 315\u003c\/p\u003e \u003cp\u003eErratic Algorithms 316\u003c\/p\u003e \u003cp\u003ePolitics and Pushback 319\u003c\/p\u003e \u003cp\u003eDigital Disappointments 319\u003c\/p\u003e \u003cp\u003eNotes 323\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SEVEN—What’s Next?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 21 Looking Forward 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Exponential Economy 329\u003c\/p\u003e \u003cp\u003eFuture Technologies 333\u003c\/p\u003e \u003cp\u003eOpportunities 336\u003c\/p\u003e \u003cp\u003eCritical Success Factors 337\u003c\/p\u003e \u003cp\u003eNext Steps 340\u003c\/p\u003e \u003cp\u003eNotes 342\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR 345\u003c\/p\u003e \u003cp\u003eINDEX 347\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eJOE WEINMAN\u003c\/b\u003e is considered the leading global authority on cloud economics, and is the author of \u003ci\u003eCloudonomics: The Business Value of Cloud Computing\u003c\/i\u003e from Wiley. He is the cloud economics editor for \u003ci\u003eIEEE Cloud Computing\u003c\/i\u003e magazine and a contributor to \u003ci\u003eRegulating the Cloud: Policy for Computing Infrastructure\u003c\/i\u003e. Weinman is an experienced senior executive with a career spanning R\u0026amp;D, corporate strategy, product management, operations and engineering, and marketing and sales at companies such as Bell Labs, AT\u0026amp;T, and Hewlett-Packard.     \u003c\/p\u003e\u003cp\u003eSuccess is more difficult to achieve than ever in today's turbulent, hypercompetitive world where customer demands are mounting relentlessly. However, technologies such as cloud computing, big data and analytics, social media, mobile and wireline networks, and the Internet of Things can be strategic enablers for thriving, market-leading companies, or existential threats if competitors utilize them first.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDigital Disciplines\u003c\/i\u003e, Joe Weinman, the leading authority on cloud economics and business value, helps both the technical and non-technical leader—chief executive, marketing, financial, information, digital, or innovation officer—and their teams not only understand, but exploit these critical digital technologies to achieve and maintain competitive advantage, using a framework that is not only practical, but immediately applicable to virtually any firm in any industry, whether serving consumers or businesses. He argues that digital technologies do not just enhance efficiencies, reduce costs, and increase productivity; their true value lies in creating market-leading strategies that deliver unparalleled customer value. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Disciplines\u003c\/i\u003e is richly illustrated with detailed case studies from high-tech innovators such as Amazon, Apple, Facebook, Google, Netflix, and Uber, as well as longstanding blue chips such as Burberry, General Electric, Nike, and Procter \u0026amp; Gamble, and lesser known innovators such as Alvio, Fruition Sciences, and Opower. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Disciplines\u003c\/i\u003e comprehensively delineates blueprints for four generic strategies to attain competitive advantage, marketplace success, and strong financials while creating unique customer value: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003ci\u003eInformation excellence\u003c\/i\u003e complements operational excellence to not only drive process and resource efficiencies and advantage, but to create seamless digital-physical experiences for customers, respond in real-time to shifting conditions, and drive additional revenue by monetizing process data.\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eSolution leadership\u003c\/i\u003e connects smart, digital products and services to the cloud, social media, communities, and an infinitely extensible ecosystem, transforming a one-time sale into an ongoing relationship and subscription, services, and support revenues, and enabling customer experiences and transformations focused on customer outcomes.\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eCollective intimacy\u003c\/i\u003e transcends customer intimacy, leveraging big data analytics across \u003ci\u003eall\u003c\/i\u003e customers to not just create marketing insights, but to deliver better targeted, personalized services and recommendations to \u003ci\u003eeach\u003c\/i\u003e customer, ranging from upsell\/cross-sell to maximizing relevance and results, such as with patient-specific therapies.\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eAccelerated innovation\u003c\/i\u003e takes open innovation to an entirely new level, through challenges, crowdsourcing, crowdfunding, idea markets, and innovation networks, enabling companies to collaborate and innovate with greater agility and higher quality results, yet with the financial advantages of contest economics.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese four proven strategies expand on and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic \u003ci\u003eThe Discipline of Market Leaders\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eComprehensive in scope and written in accessible terms, this essential resource integrates a strategic framework, illustrative case studies, deep insights, and practical steps for any enterprise that wants to win in today's digital era. \u003ci\u003eDigital Disciplines\u003c\/i\u003e also addresses the secrets and challenges of successful execution, including human motivation and gamification, cybersecurity and privacy, strategic alignment, and unintended consequences. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Disciplines\u003c\/i\u003e illuminates the complex array of current and emerging digital technologies that are shaping and transforming the ways companies create better customer value and attain market leadership.     \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eDIGITAL DISCIPLINES\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Eye-opening, especially in terms of the multitude of possibilities it covers that are worthwhile exploring, and the dangers that could befall those who do not fully appreciate the necessities of the digital era.\"\u003cbr\u003e —\u003cb\u003eFred Wiersema,\u003c\/b\u003e Customer Strategist and Chair, B2B Leadership Board, Institute for the Study of Business Markets at Penn State; co-author of the top-selling \u003ci\u003eThe Discipline of Market Leaders\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Be forewarned—if you pick up this book, your digital marketplace will never be the same again. Be prepared for an avalanche of business coming your way!\"\u003cbr\u003e —\u003cb\u003eArun Pudur,\u003c\/b\u003e Group President, Celframe \u0026amp; Pudur Group of Companies, named Asia's wealthiest under-40 entrepreneur \u003c\/p\u003e\u003cp\u003e\"A guide for business people wanting to proactively develop the digital disciplines required to transform their organization in hypercompetitive environments.\"\u003cbr\u003e —\u003cb\u003eWilliam Ruh,\u003c\/b\u003e Vice President, GE Software \u003c\/p\u003e\u003cp\u003e\"Joe Weinman knows better than almost anyone else where we are headed.\"\u003cbr\u003e —\u003cb\u003eHossein Eslambolchi,\u003c\/b\u003e CEO, CyberFlow Analytics, Former President and CEO of AT\u0026amp;T Labs, AT\u0026amp;T CIO, and AT\u0026amp;T CTO \u003c\/p\u003e\u003cp\u003e\"The marriage of cloud and business strategy has never been explained better.\"\u003cbr\u003e —\u003cb\u003eTim Horan,\u003c\/b\u003e Managing Director and Senior Analyst, Oppenheimer \u0026amp; Co. \u003c\/p\u003e\u003cp\u003e\"A timely resource for the latest ways your organization can use emerging technologies to reengineer your processes and deliver more customer value.\"\u003cbr\u003e —\u003cb\u003eBrad Power,\u003c\/b\u003e Analyst and \u003ci\u003eHarvard Business Review\u003c\/i\u003e contributor \u003c\/p\u003e\u003cp\u003e\"Very few people understand information technology—much less know how to convey that knowledge—the way Joe Weinman does.\"\u003cbr\u003e —\u003cb\u003eBarb Darrow,\u003c\/b\u003e \u003ci\u003eFortune\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"I don't know anyone who can bring together business and technology in such an illuminating and entertaining way as Joe Weinman.\"\u003cbr\u003e —\u003cb\u003eRay Le Maistre,\u003c\/b\u003e Editor-in-Chief, \u003ci\u003eLight Reading\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Meticulously researched, well argued and witty, this book will be compelling for business executives, academics, and anyone who wants to understand how technology is transforming the economy and the world.\"\u003cbr\u003e —\u003cb\u003eMike Dover,\u003c\/b\u003e Co-author, \u003ci\u003eWikibrands: Reinventing Your Company in a Customer-Driven Marketplace\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989065023717,"sku":"NP9781118995396","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118995396.jpg?v=1761782649","url":"https:\/\/k12savings.com\/products\/digital-disciplines-isbn-9781118995396","provider":"K12savings","version":"1.0","type":"link"}