{"product_id":"digital-design-for-print-and-web-isbn-9780470398364","title":"Digital Design for Print and Web","description":"\u003cb\u003eThe all-inclusive guide—from theory to practice—for print and Web design\u003c\/b\u003e  \u003cp\u003eAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.\u003c\/p\u003e \u003cp\u003eBy combining basic theory with hands-on technique, \u003ci\u003eDigital Design for Print and Web\u003c\/i\u003e takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eFull-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCoverage of professional software including the Adobe Creative Suite\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eA wide variety of inspirational images from well-known designers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOnline full-length project assignments from entry level to advanced\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn ideal resource for design students or practitioners, \u003ci\u003eDigital Design for Print and Web\u003c\/i\u003e will show you to how to create more effectively and guide you on the path toward digital design mastery.\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Theory and Principles 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Communication Goals 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 3\u003c\/p\u003e \u003cp\u003eWhat is Graphic Communication? 4\u003c\/p\u003e \u003cp\u003eInformation 9\u003c\/p\u003e \u003cp\u003eWhat is Information? 9\u003c\/p\u003e \u003cp\u003ePrinciples and Goals: Design for Information 10\u003c\/p\u003e \u003cp\u003ePersuasion 14\u003c\/p\u003e \u003cp\u003eWhat is Persuasion? 14\u003c\/p\u003e \u003cp\u003ePrinciples and Goals: Design for Persuasion 17\u003c\/p\u003e \u003cp\u003eEducation 18\u003c\/p\u003e \u003cp\u003eWhat is Education? 18\u003c\/p\u003e \u003cp\u003ePrinciples and Goals: Design for Education 19\u003c\/p\u003e \u003cp\u003eEntertainment 21\u003c\/p\u003e \u003cp\u003eWhat is Entertainment? 21\u003c\/p\u003e \u003cp\u003ePrinciples and Goals: Design for Entertainment 21\u003c\/p\u003e \u003cp\u003eReferences 24\u003c\/p\u003e \u003cp\u003eNotes 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Design: Definition and Devices  27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 27\u003c\/p\u003e \u003cp\u003eDesign as a Problem-Solving Tool 28\u003c\/p\u003e \u003cp\u003eWhat is Design? 28\u003c\/p\u003e \u003cp\u003eDesign Devices 44\u003c\/p\u003e \u003cp\u003eSpace, Format, and Structure 44\u003c\/p\u003e \u003cp\u003eReferences 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Design: Elements and Principles  59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 59\u003c\/p\u003e \u003cp\u003eThe Visual Pieces 60\u003c\/p\u003e \u003cp\u003eLine 60\u003c\/p\u003e \u003cp\u003eShape 61\u003c\/p\u003e \u003cp\u003eTexture 62\u003c\/p\u003e \u003cp\u003eValue 62\u003c\/p\u003e \u003cp\u003eColor 63\u003c\/p\u003e \u003cp\u003eType and Typography 73\u003c\/p\u003e \u003cp\u003eDesign Principles 83\u003c\/p\u003e \u003cp\u003eEvaluating and Critiquing Your Work 93\u003c\/p\u003e \u003cp\u003eReferences 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Conceptualization and Planning 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 97\u003c\/p\u003e \u003cp\u003eInspiration 98\u003c\/p\u003e \u003cp\u003eSeven-Step Design Process 98\u003c\/p\u003e \u003cp\u003eIdentify 99\u003c\/p\u003e \u003cp\u003eResearch 101\u003c\/p\u003e \u003cp\u003eTarget 103\u003c\/p\u003e \u003cp\u003eConceptualize 104\u003c\/p\u003e \u003cp\u003eCreate 107\u003c\/p\u003e \u003cp\u003eRevise 108\u003c\/p\u003e \u003cp\u003eEvaluate 108\u003c\/p\u003e \u003cp\u003eDigital Design Project Types 108\u003c\/p\u003e \u003cp\u003ePossibilities 108\u003c\/p\u003e \u003cp\u003eAnnual Reports and Business Reports 110\u003c\/p\u003e \u003cp\u003eAnnouncements, Invitations, and Postcards 110\u003c\/p\u003e \u003cp\u003eAdvertising 111\u003c\/p\u003e \u003cp\u003eBooks 112\u003c\/p\u003e \u003cp\u003eBrochures and Collateral 114\u003c\/p\u003e \u003cp\u003eCalendars 115\u003c\/p\u003e \u003cp\u003eCatalogs 115\u003c\/p\u003e \u003cp\u003eDirect Mail and Direct Response 116\u003c\/p\u003e \u003cp\u003eEnvironmental Graphics 116\u003c\/p\u003e \u003cp\u003eInternet Design 118\u003c\/p\u003e \u003cp\u003eLetterhead and Stationery (Corporate Identity) 119\u003c\/p\u003e \u003cp\u003eLogos 121\u003c\/p\u003e \u003cp\u003eNewsletters 122\u003c\/p\u003e \u003cp\u003ePackaging 123\u003c\/p\u003e \u003cp\u003ePOP, Signs, and Billboards 124\u003c\/p\u003e \u003cp\u003ePosters 124\u003c\/p\u003e \u003cp\u003ePublication Design 127\u003c\/p\u003e \u003cp\u003eReferences 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Techniques 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Raster Graphics  133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 133\u003c\/p\u003e \u003cp\u003eDigital Imaging and Raster Graphics 134\u003c\/p\u003e \u003cp\u003eRaster Graphics for Print and Web 135\u003c\/p\u003e \u003cp\u003eRaster Graphics Techniques 136\u003c\/p\u003e \u003cp\u003eDocument Setup 137\u003c\/p\u003e \u003cp\u003eLayers and Compositing 140\u003c\/p\u003e \u003cp\u003eSelections 144\u003c\/p\u003e \u003cp\u003eMasks 158\u003c\/p\u003e \u003cp\u003eColor 161\u003c\/p\u003e \u003cp\u003eShape Basics 167\u003c\/p\u003e \u003cp\u003eRetouching Basics 169\u003c\/p\u003e \u003cp\u003eType in Digital Imaging Applications 177\u003c\/p\u003e \u003cp\u003eBitmap Filters 180\u003c\/p\u003e \u003cp\u003eLayer Effects 181\u003c\/p\u003e \u003cp\u003eFinal Output for Print 184\u003c\/p\u003e \u003cp\u003eFinal Output for Web 188\u003c\/p\u003e \u003cp\u003eDesign Assignment 190\u003c\/p\u003e \u003cp\u003eOnline Movie Lessons 191\u003c\/p\u003e \u003cp\u003eBibliography 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Vector Graphics 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 193\u003c\/p\u003e \u003cp\u003eDigital Illustration and Vector Graphics 194\u003c\/p\u003e \u003cp\u003eVector Graphics for Print and Web 194\u003c\/p\u003e \u003cp\u003eVector Graphics Techniques 196\u003c\/p\u003e \u003cp\u003eDocument Setup 197\u003c\/p\u003e \u003cp\u003eLayers and Templates 198\u003c\/p\u003e \u003cp\u003eColor 201\u003c\/p\u003e \u003cp\u003eShapes and Paths 208\u003c\/p\u003e \u003cp\u003eTypography 221\u003c\/p\u003e \u003cp\u003eFinal Output for Print 226\u003c\/p\u003e \u003cp\u003eFinal Output for Web 226\u003c\/p\u003e \u003cp\u003eDesign Assignment 226\u003c\/p\u003e \u003cp\u003eOnline Movie Lessons 227\u003c\/p\u003e \u003cp\u003eBibliography 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Digital Page Layout for Print  229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 229\u003c\/p\u003e \u003cp\u003ePage Layout Techniques 232\u003c\/p\u003e \u003cp\u003eDocument Setup 232\u003c\/p\u003e \u003cp\u003eUsing Color 240\u003c\/p\u003e \u003cp\u003eText and Typography 245\u003c\/p\u003e \u003cp\u003eWorking with Images 257\u003c\/p\u003e \u003cp\u003eDesign Assignment 263\u003c\/p\u003e \u003cp\u003eOnline Movie Lessons 265\u003c\/p\u003e \u003cp\u003eBibliography 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Web Site Design and Development  267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Objectives 267\u003c\/p\u003e \u003cp\u003eCreating a Web Site 269\u003c\/p\u003e \u003cp\u003eThe Design and Development Process 270\u003c\/p\u003e \u003cp\u003eWeb Design and Development Techniques 276\u003c\/p\u003e \u003cp\u003eWeb Design and Graphics Techniques 276\u003c\/p\u003e \u003cp\u003eWeb Development Techniques 296\u003c\/p\u003e \u003cp\u003eBehaviors 312\u003c\/p\u003e \u003cp\u003eUploading Files to the Internet 319\u003c\/p\u003e \u003cp\u003eDesign Assignment 322\u003c\/p\u003e \u003cp\u003eOnline Movie Lessons 322\u003c\/p\u003e \u003cp\u003eBibliography 322\u003c\/p\u003e \u003cp\u003eFigure Credits 323\u003c\/p\u003e \u003cp\u003eIndex 327\u003c\/p\u003e \u003cp\u003eAppendices and online movie lessons are available at www.wiley.com\/go\/digitaldesign.\u003c\/p\u003e \u003cb\u003eJOHN DiMARCO, PhD,\u003c\/b\u003e is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of \u003ci\u003eWeb Portfolio Design and Applications\u003c\/i\u003e and \u003ci\u003eComputer Graphics and Multimedia: Applications, Problems, and Solutions\u003c\/i\u003e.  \u003cb\u003eThe all-inclusive guide—from theory to practice—for print and Web design\u003c\/b\u003e  \u003cp\u003eAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.\u003c\/p\u003e \u003cp\u003eBy combining basic theory with hands-on technique, \u003ci\u003eDigital Design for Print and Web\u003c\/i\u003e takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eFull-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCoverage of professional software including the Adobe Creative Suite\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eA wide variety of inspirational images from well-known designers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOnline full-length project assignments from entry level to advanced\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn ideal resource for design students or practitioners, \u003ci\u003eDigital Design for Print and Web\u003c\/i\u003e will show you to how to create more effectively and guide you on the path toward digital design mastery.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989064892645,"sku":"NP9780470398364","price":81.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470398364.jpg?v=1761782648","url":"https:\/\/k12savings.com\/products\/digital-design-for-print-and-web-isbn-9780470398364","provider":"K12savings","version":"1.0","type":"link"}