{"product_id":"differentiate-or-die-isbn-9780470223390","title":"Differentiate or Die","description":"A newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world. \u003cp\u003eChapter 1. The Tyranny of Choice 1\u003c\/p\u003e \u003cp\u003eChapter 2. The Creeping Commoditization of Categories 11\u003c\/p\u003e \u003cp\u003eChapter 3. Whatever Happened to the Unique Selling Proposition? 19\u003c\/p\u003e \u003cp\u003eChapter 4. Reinventing the Unique Selling Proposition 27\u003c\/p\u003e \u003cp\u003eChapter 5. Quality and Customer Orientation Are Rarely Differentiating Ideas 35\u003c\/p\u003e \u003cp\u003eChapter 6. Creativity Is Not a Differentiating Idea 45\u003c\/p\u003e \u003cp\u003eChapter 7. Price Is Rarely a Differentiating Idea 55\u003c\/p\u003e \u003cp\u003eChapter 8. Breadth of Line is a Difficult Way to Differentiate 67\u003c\/p\u003e \u003cp\u003eChapter 9. The Steps to Differentiation 75\u003c\/p\u003e \u003cp\u003eChapter 10. Differentiation Takes Place in the Mind 83\u003c\/p\u003e \u003cp\u003eChapter 11. Being First is a Differentiating Idea 93\u003c\/p\u003e \u003cp\u003eChapter 12. Attribute Ownership is a Way to Differentiate 103\u003c\/p\u003e \u003cp\u003eChapter 13. Leadership is a Way to Differentiate 117\u003c\/p\u003e \u003cp\u003eChapter 14. Heritage is a Differentiating Idea 125\u003c\/p\u003e \u003cp\u003eChapter 15. Market Specialty is a Differentiating Idea 137\u003c\/p\u003e \u003cp\u003eChapter 16. Preference is a Differentiating Idea 145\u003c\/p\u003e \u003cp\u003eChapter 17. How A Product is Made can be a Differentiating Idea 155\u003c\/p\u003e \u003cp\u003eChapter 18. Being the Latest can be a Differentiating Idea 165\u003c\/p\u003e \u003cp\u003eChapter 19. Hotness is a Way to Differentiate 175\u003c\/p\u003e \u003cp\u003eChapter 20. Growth Can Destroy Differentiation 181\u003c\/p\u003e \u003cp\u003eChapter 21. Differentiation Often Requires Sacrifice 191\u003c\/p\u003e \u003cp\u003eChapter 22. Being Different In Different Places 199\u003c\/p\u003e \u003cp\u003eChapter 23. Maintaining Your Difference 207\u003c\/p\u003e \u003cp\u003eChapter 24. Differentiation in the New World of Buzz 217\u003c\/p\u003e \u003cp\u003eChapter 25. You Can Differentiate Anything 225\u003c\/p\u003e \u003cp\u003eChapter 26. Who is in Charge of Differentiation? 235\u003c\/p\u003e \u003cp\u003eEpilogue 243\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJACK TROUT\u003c\/b\u003e is President of Trout \u0026amp; Partners Ltd. (www.troutandpartners.com), one of the nation’s most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic \u003ci\u003ePositioning\u003c\/i\u003e, among many other titles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTEVE RIVKIN\u003c\/b\u003e is founder of Rivkin \u0026amp; Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.  \u003c\/p\u003e\u003cp\u003eConsumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.\u003c\/p\u003e \u003cp\u003eSince its original publication, \u003ci\u003eDifferentiate or Die\u003c\/i\u003e has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important. \u003c\/p\u003e\u003cp\u003eIn this fully updated edition of \u003ci\u003eDifferentiate or Die\u003c\/i\u003e, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn’t pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product’s uniquely valuable qualities. \u003c\/p\u003e\u003cp\u003eFull of practical case studies that show great differentiation in action, including new case studies from Russia and China, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today’s marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing’s most intractable problems. \u003c\/p\u003e\u003cp\u003eFrom the classic “unique selling proposition” approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989062795493,"sku":"NP9780470223390","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470223390.jpg?v=1761782639","url":"https:\/\/k12savings.com\/products\/differentiate-or-die-isbn-9780470223390","provider":"K12savings","version":"1.0","type":"link"}