{"product_id":"development-for-academic-leaders-isbn-9781118270172","title":"Development for Academic Leaders","description":"\u003cp\u003e\u003cb\u003eDEVELOPMENT FOR ACADEMIC LEADERS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn addition to their other duties, academic leaders are expected to network with potential donors and to be productive and enthusiastic fundraisers. More often than not, however, academic leaders are given little or no training on how to be savvy fundraisers for their institutions. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e is a much-needed resource that offers a concise yet comprehensive guide to fundraising for those who are new to the process. The book clarifies roles, responsibilities, programs, activities, politics, and funding sources as well as offering a review of the overall process. \u003c\/p\u003e\u003cp\u003eWritten by Penelepe C. Hunt, a successful practitioner of and noted expert in academic fundraising, the book includes information on attracting and retaining effective development officers and contains suggestions for deans (and other campus leaders) for working effectively with these valued members of their institutions. Hunt introduces novice fundraisers to the cycle of giving (identification, qualification, cultivation, solicitation, and stewardship) and provides information on how and when to take part in the fundraising process. She defines the various types of funding including annual gifts, major gifts, planned gifts, and principal gifts and reveals why ascertaining which type of gift will be most appealing to a donor is an important part of planning for a successful solicitation. \u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also contains suggestions for overcoming reluctance on the part of leaders to ask potential donors for a gift. Hunt explains that donors do not give merely because our programs need and deserve support. They give because of their own desires, passions,and aspirations. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also reveals the importance of participating in your institution's overall development communications efforts and offers a general overview of campaign and event principles and how you can use these funding strategies to the advantage of your college. \u003c\/p\u003e\u003cp\u003eFor any academic leader who participates in their program's fundraising efforts, this important resource offers a wealth of information for becoming a creative, skilled, and successful part of the fundraising team. \u003c\/p\u003e\u003cp\u003eForeword by John Lippincott ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Development and Academic Leaders 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Role of Academic Leaders in Development 3\u003c\/p\u003e \u003cp\u003e2 Staffing 9\u003c\/p\u003e \u003cp\u003e3 Working with the Central Development Office 29\u003c\/p\u003e \u003cp\u003e4 Prospect Management 33\u003c\/p\u003e \u003cp\u003e5 Organizing Your Time for Development Success 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Development Basics from an Academic Leader’s Perspective 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 The Cycle of Giving 49\u003c\/p\u003e \u003cp\u003e7 Types of Giving 57\u003c\/p\u003e \u003cp\u003e8 Stepping into a Donor Relationship 65\u003c\/p\u003e \u003cp\u003e9 Cultivation 71\u003c\/p\u003e \u003cp\u003e10 Solicitation 85\u003c\/p\u003e \u003cp\u003e11 Stewardship 101\u003c\/p\u003e \u003cp\u003eCase Study: Engaging High-Profile Alumni 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Development Program Components 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Communications 119\u003c\/p\u003e \u003cp\u003e13 Campaigns 127\u003c\/p\u003e \u003cp\u003e14 Annual Giving 139\u003c\/p\u003e \u003cp\u003e15 Events 147\u003c\/p\u003e \u003cp\u003e16 Corporations and Foundations 157\u003c\/p\u003e \u003cp\u003e17 Advisory Committees 163\u003c\/p\u003e \u003cp\u003eCase Study: The Rewards of Long-Term Relationships 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Special Topics 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Notes for Department Heads, Center and Institute Directors, and Other Academic Leaders 187\u003c\/p\u003e \u003cp\u003e19 Engaging Campus Leadership in Your Development Efforts 193\u003c\/p\u003e \u003cp\u003e20 Working with Donors Across Program Lines 201\u003c\/p\u003e \u003cp\u003e21 Engaging Your Own Community 207\u003c\/p\u003e \u003cp\u003e22 For Presidents and Provosts 211\u003c\/p\u003e \u003cp\u003e23 Leadership Transitions 217\u003c\/p\u003e \u003cp\u003eCase Study: Coordinating Donor Relationships Across Programs 223\u003c\/p\u003e \u003cp\u003eRecommended Resources 231\u003c\/p\u003e \u003cp\u003eAcknowledgments 233\u003c\/p\u003e \u003cp\u003eThe Author 235\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePenelepe C. Hunt\u003c\/b\u003e is a professional fund-raiser, teacher, management consultant, and executive coach with more than twenty-five years of experience in the development field. She led Northwestern University's $1.5 billion campaign and has served as vice chancellor for development at the University of Illinois at Chicago. Hunt has trained more than 2,000 academics and development officers to increase their success in fundraising.   \u003c\/p\u003e\u003cp\u003eIn addition to their other duties, academic leaders are expected to network with potential donors and to be productive and enthusiastic fundraisers. More often than not, however, academic leaders are given little or no training on how to be savvy fundraisers for their institutions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e is a much-needed resource that offers a concise yet comprehensive guide to fundraising for those who are new to the process. The book clarifies roles, responsibilities, programs, activities, politics, and funding sources as well as offering a review of the overall process.\u003c\/p\u003e \u003cp\u003eWritten by Penelepe C. Hunt, a successful practitioner of and noted expert in academic fundraising, the book includes information on attracting and retaining effective development officers and contains suggestions for deans (and other campus leaders) for working effectively with these valued members of their institutions. Hunt introduces novice fundraisers to the cycle of giving (identification, qualification, cultivation, solicitation, and stewardship) and provides information on how and when to take part in the fundraising process. She defines the various types of funding including annual gifts, major gifts, planned gifts, and principal gifts and reveals why ascertaining which type of gift will be most appealing to a donor is an important part of planning for a successful solicitation. \u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also contains suggestions for overcoming reluctance on the part of leaders to ask potential donors for a gift. Hunt explains that donors do not give merely because our programs need and deserve support. They give because of their own desires, passions, and aspirations.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also reveals the importance of participating in your institution's overall development communications efforts and offers a general overview of campaign and event principles and how you can use these funding strategies to the advantage of your college.\u003c\/p\u003e \u003cp\u003eFor any academic leader who participates in their program's fundraising efforts, this important resource offers a wealth of information for becoming a creative, skilled, and successful part of the fundraising team.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDEVELOPMENT FOR ACADEMIC LEADERS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn addition to their other duties, academic leaders are expected to network with potential donors and to be productive and enthusiastic fundraisers. More often than not, however, academic leaders are given little or no training on how to be savvy fundraisers for their institutions. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e is a much-needed resource that offers a concise yet comprehensive guide to fundraising for those who are new to the process. The book clarifies roles, responsibilities, programs, activities, politics, and funding sources as well as offering a review of the overall process. \u003c\/p\u003e\u003cp\u003eWritten by Penelepe C. Hunt, a successful practitioner of and noted expert in academic fundraising, the book includes information on attracting and retaining effective development officers and contains suggestions for deans (and other campus leaders) for working effectively with these valued members of their institutions. Hunt introduces novice fundraisers to the cycle of giving (identification, qualification, cultivation, solicitation, and stewardship) and provides information on how and when to take part in the fundraising process. She defines the various types of funding including annual gifts, major gifts, planned gifts, and principal gifts and reveals why ascertaining which type of gift will be most appealing to a donor is an important part of planning for a successful solicitation. \u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also contains suggestions for overcoming reluctance on the part of leaders to ask potential donors for a gift. Hunt explains that donors do not give merely because our programs need and deserve support. They give because of their own desires, passions,and aspirations. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDevelopment for Academic Leaders\u003c\/i\u003e also reveals the importance of participating in your institution's overall development communications efforts and offers a general overview of campaign and event principles and how you can use these funding strategies to the advantage of your college. \u003c\/p\u003e\u003cp\u003eFor any academic leader who participates in their program's fundraising efforts, this important resource offers a wealth of information for becoming a creative, skilled, and successful part of the fundraising team.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989054079205,"sku":"NP9781118270172","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118270172.jpg?v=1761782603","url":"https:\/\/k12savings.com\/products\/development-for-academic-leaders-isbn-9781118270172","provider":"K12savings","version":"1.0","type":"link"}