{"product_id":"designing-the-mobile-user-experience-isbn-9780470033616","title":"Designing the Mobile User Experience","description":"\u003cb\u003eGain the knowledge and tools to deliver compelling mobile phone applications.\u003c\/b\u003e  \u003cp\u003eMobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.\u003c\/li\u003e \u003cli\u003eGives product development professionals the tools necessary to understand development in the mobile environment.\u003c\/li\u003e \u003cli\u003eClarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.\u003c\/li\u003e \u003cli\u003eExplores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.\u003c\/li\u003e \u003cli\u003eProvides user interface design patterns, design resources, and user research methods for mobile user interface design.\u003c\/li\u003e \u003cli\u003eIllustrates concepts with example photographs, explanatory tables and charts, and an example application.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.\u003c\/p\u003e  \u003cb\u003ePreface.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAbout the Author.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction: Mobility is Different.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Mobilizing Applications.\u003c\/p\u003e \u003cp\u003e1.2 What is ‘Mobile’ Anyhow?\u003c\/p\u003e \u003cp\u003e1.3 The Carry Principle.\u003c\/p\u003e \u003cp\u003e1.4 Components of a Mobile Application.\u003c\/p\u003e \u003cp\u003e1.5 About This Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Mobile Users in the Wild.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Mobile User Characteristics.\u003c\/p\u003e \u003cp\u003e2.2 Groups and Tribes.\u003c\/p\u003e \u003cp\u003e2.3 International Differences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Mobile Devices.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 A Device Taxonomy.\u003c\/p\u003e \u003cp\u003e3.2 Anatomy of the PCD.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Selecting Application Technologies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Input Modalities.\u003c\/p\u003e \u003cp\u003e4.2 Interaction Responsiveness.\u003c\/p\u003e \u003cp\u003e4.3 Data Storage Locations.\u003c\/p\u003e \u003cp\u003e4.4 Display Modality.\u003c\/p\u003e \u003cp\u003e4.5 Supplemental Technologies.\u003c\/p\u003e \u003cp\u003e4.6 Distribution Methods.\u003c\/p\u003e \u003cp\u003e4.7 Other Concerns.\u003c\/p\u003e \u003cp\u003e4.8 Platforms.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Mobile Design Principles.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Mobilize, Don’t Miniaturize.\u003c\/p\u003e \u003cp\u003e5.2 User Context.\u003c\/p\u003e \u003cp\u003e5.3 Handling Device Proliferation.\u003c\/p\u003e \u003cp\u003e5.4 Emulators and Simulators.\u003c\/p\u003e \u003cp\u003e5.5 Detailed Design Recommendations.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Mobile User Interface Design Patterns.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 About User Interface Patterns.\u003c\/p\u003e \u003cp\u003e6.2 Screen Design.\u003c\/p\u003e \u003cp\u003e6.3 Application Navigation.\u003c\/p\u003e \u003cp\u003e6.4 Application Management.\u003c\/p\u003e \u003cp\u003e6.5 Advertising.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Graphic and Media Design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Composition for the Small Screen.\u003c\/p\u003e \u003cp\u003e7.2 Video and Animation.\u003c\/p\u003e \u003cp\u003e7.3 Sound.\u003c\/p\u003e \u003cp\u003e7.4 Streaming versus Downloaded Content.\u003c\/p\u003e \u003cp\u003e7.5 Managing Media: Meta Data.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Industry Players.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Carriers (Operators).\u003c\/p\u003e \u003cp\u003e8.2 Device Manufacturers.\u003c\/p\u003e \u003cp\u003e8.3 Technology and Platform Providers.\u003c\/p\u003e \u003cp\u003e8.4 Application and Content Developers.\u003c\/p\u003e \u003cp\u003e8.5 Content Distributors.\u003c\/p\u003e \u003cp\u003e8.6 Industry Associations.\u003c\/p\u003e \u003cp\u003e8.7 Government.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Research and Design Process.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Mobile Research Challenges.\u003c\/p\u003e \u003cp\u003e9.2 User Research.\u003c\/p\u003e \u003cp\u003e9.3 Design Phase Testing.\u003c\/p\u003e \u003cp\u003e9.4 Application Usability Testing.\u003c\/p\u003e \u003cp\u003e9.5 Market Acceptance (beta) Testing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Example Application: Traveler Tool.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 User Requirements.\u003c\/p\u003e \u003cp\u003e10.2 Product Requirements.\u003c\/p\u003e \u003cp\u003e10.3 High-level Design Concepts.\u003c\/p\u003e \u003cp\u003e10.4 Detailed Design Plan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA: Mobile Markup Languages.\u003c\/p\u003e \u003cp\u003eB: Domain Names.\u003c\/p\u003e \u003cp\u003eC: Minimum Object Resolution.\u003c\/p\u003e \u003cp\u003eD: Opt-In and Opt-Out.\u003c\/p\u003e \u003cp\u003eE: Mobile Companies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGlossary.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eBarbara Ballard\u003c\/b\u003e is founder and principal of Little Springs Design, a mobile user experience consultancy founded in 2001. Clients have included carriers, device manufacturers, content companies, and industry associations, with projects including platform user experience, device UI design, style guides, and application design. Prior to 2001, she worked at the US carrier Sprint PCS on the user experience of devices, platforms, style guides, and data services.\u003cbr\u003e Barbara has an MBA from the University of Kansas and a BS in industrial engineering from the University of California at Berkeley. She additionally has completed all coursework necessary for a doctorate in human factors and ergonomics from North Carolina State University, with significant work in engineering, psychology, and industrial design.  \u003cb\u003eGain the knowledge and tools to deliver compelling mobile phone applications.\u003c\/b\u003e  \u003cp\u003eMobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.\u003c\/li\u003e \u003cli\u003eGives product development professionals the tools necessary to understand development in the mobile environment.\u003c\/li\u003e \u003cli\u003eClarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.\u003c\/li\u003e \u003cli\u003eExplores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.\u003c\/li\u003e \u003cli\u003eProvides user interface design patterns, design resources, and user research methods for mobile user interface design.\u003c\/li\u003e \u003cli\u003eIllustrates concepts with example photographs, explanatory tables and charts, and an example application.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesigning the Mobile User Experience\u003c\/i\u003e is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989050179813,"sku":"NP9780470033616","price":80.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470033616.jpg?v=1761782586","url":"https:\/\/k12savings.com\/products\/designing-the-mobile-user-experience-isbn-9780470033616","provider":"K12savings","version":"1.0","type":"link"}