{"product_id":"designing-interactive-strategy-isbn-9780471986072","title":"Designing Interactive Strategy","description":"Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.Strategie ist die Kunst der Wertschöpfung. Sie liefert die intellektuellen Rahmenbedingungen, Konzeptmodelle und Leitgedanken, die es Managern erlaubt, Möglichkeiten zu erkennen, um Kunden diesen Wert nahezubringen und gleichermaßen diesen Wert in Gewinn umzusetzen. Geschrieben von führenden Experten auf diesem Gebiet, zeigt dieses Buch genau, wie aktueller globaler Wettbewerb, sich wandelnde Märkte und neue Technologien neue Möglichkeiten der Wertschöpfung eröffnen. \u003cbr\u003e Jetzt neu als Broschurausgabe: Dieser Titel wurde umfassend aktualisiert, mit vielen signifikanten Fallstudien, die verdeutlichen, daß nicht das Unternehmen im Mittelpunkt der strategischen Analyse stehen sollte, sondern das Wertschöpfungssystem. (09\/98)\u003cbr\u003e  THE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESS TODAY.\u003cbr\u003e Competitive Dominance in the World of Business.\u003cbr\u003e Economies versus Sectors.\u003cbr\u003e The Microprocessor.\u003cbr\u003e VALUE CONSTELLATIONS.\u003cbr\u003e SECTION A: CO-PRODUCTION.\u003cbr\u003e What Is a Product?\u003cbr\u003e Density of Offerings and Value Creation.\u003cbr\u003e Examples of Co-Production.\u003cbr\u003e The Customer's Customer.\u003cbr\u003e What is a Business?\u003cbr\u003e Shifting Activities Among Actors: Reconfiguration.\u003cbr\u003e Innovative Co-Production Relationships.\u003cbr\u003e .SECTION B: OFFERINGS AND VALUE-CREATION LOGICS.\u003cbr\u003e The Micro Level--A First Look at Its Architecture.\u003cbr\u003e From Value Chain to Value Constellation.\u003cbr\u003e The Offering as Code Carrier.\u003cbr\u003e Leverage.\u003cbr\u003e Value-Creation Logics.\u003cbr\u003e Inherent Dimensions of Offerings.\u003cbr\u003e SECTION C: RECONFIGURATION.\u003cbr\u003e What is Reconfiguration?\u003cbr\u003e Why Reconfigure?\u003cbr\u003e Examples of Reconfiguration.\u003cbr\u003e The Need for Continuous Improvement: Reconfiguring as a Process.\u003cbr\u003e ILLUSTRATIVE CASES.\u003cbr\u003e Introduction.\u003cbr\u003e Example 1: IKEA and the 'What'.\u003cbr\u003e Example 2: Ryder System and the Reconfiguration of the Truck Leasing Industry and The 'What'.\u003cbr\u003e Example 3: Danish Pharmacists and their National Association and the 'How'.\u003cbr\u003e Example 4: The Compagnie Générale des Eaux and the Suez Lyonnaise des Eaux: the Why'.\u003cbr\u003e References.\u003cbr\u003e Glossary.\u003cbr\u003e Index. \u003cp\u003e\u003cb\u003eRichard Normann\u003c\/b\u003e, SMG France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRafael Ramírez\u003c\/b\u003e is currently Professor of Management at HEC, the leading French business school. Dr Ramírez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wärtsilä -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ramírez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, \u003ci\u003eDesigning Interactive Strategy\u003c\/i\u003e, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989049000165,"sku":"NP9780471986072","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471986072.jpg?v=1761782582","url":"https:\/\/k12savings.com\/products\/designing-interactive-strategy-isbn-9780471986072","provider":"K12savings","version":"1.0","type":"link"}