{"product_id":"designing-for-print-isbn-9780470905975","title":"Designing for Print","description":"This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. \u003cul\u003e \u003cli\u003eDozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented\u003c\/li\u003e \u003cli\u003eContent progresses from planning through execution\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eChapter One: \u003c\/b\u003e\u003cb\u003ePlanning Your Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLayout Variations: Standard and Custom Formats 2\u003c\/p\u003e \u003cp\u003eCD Booklets 2\u003c\/p\u003e \u003cp\u003eBrochures 2\u003c\/p\u003e \u003cp\u003eCustom Formats 2\u003c\/p\u003e \u003cp\u003eBuilding Mechanicals 4\u003c\/p\u003e \u003cp\u003eDeveloping a Working Grid 6\u003c\/p\u003e \u003cp\u003eMargins and Gutters 7\u003c\/p\u003e \u003cp\u003eGrid Variations 7\u003c\/p\u003e \u003cp\u003ePlacing Elements within the Grid 8\u003c\/p\u003e \u003cp\u003eSingle Pages 8\u003c\/p\u003e \u003cp\u003eFacing Pages and Spreads 9\u003c\/p\u003e \u003cp\u003eGetting Ideas and Gathering Imagery 10\u003c\/p\u003e \u003cp\u003eSketching Out a Game Plan: Thumbnailing 12\u003c\/p\u003e \u003cp\u003eExhaust the Possibilities: Creating Design Variations 14\u003c\/p\u003e \u003cp\u003eCutting to the Chase: Designing with Die Cuts 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two: \u003c\/b\u003e\u003cb\u003eDesigning with Type\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eType Fundamentals 20\u003c\/p\u003e \u003cp\u003eUnderstanding Tracking and Kerning 22\u003c\/p\u003e \u003cp\u003eKerning Display Type 22\u003c\/p\u003e \u003cp\u003eTracking Body Copy 23\u003c\/p\u003e \u003cp\u003eDistorting Type and Scaling in Proportion 24\u003c\/p\u003e \u003cp\u003eGetting Type to Fit without Distorting It 25\u003c\/p\u003e \u003cp\u003eWidows, Orphans, Ladders, and Rivers 26\u003c\/p\u003e \u003cp\u003eTreating Type with Consistency 27\u003c\/p\u003e \u003cp\u003eMany Faces, Many Moods 28\u003c\/p\u003e \u003cp\u003eClassic Typefaces 29\u003c\/p\u003e \u003cp\u003eSelecting Effective Typefaces 30\u003c\/p\u003e \u003cp\u003eChoosing Typefaces: Form and Function 32\u003c\/p\u003e \u003cp\u003eWorking with Text Boxes and Columns 34\u003c\/p\u003e \u003cp\u003eSeparate Text Columns 34\u003c\/p\u003e \u003cp\u003eMultiple-Column Text Boxes 34\u003c\/p\u003e \u003cp\u003eSmall Caps and All Caps 36\u003c\/p\u003e \u003cp\u003eSetting Small Caps in InDesign 36\u003c\/p\u003e \u003cp\u003eType and Drop Shadows 37\u003c\/p\u003e \u003cp\u003eHard-Edged Drop Shadows 37\u003c\/p\u003e \u003cp\u003eSoft Drop Shadows 37\u003c\/p\u003e \u003cp\u003eCreating Baseline Grids 38\u003c\/p\u003e \u003cp\u003eSetting Baseline Grids 38\u003c\/p\u003e \u003cp\u003eBaseline Grids and Text Boxes 39\u003c\/p\u003e \u003cp\u003eUnderstanding Baseline Grids 40\u003c\/p\u003e \u003cp\u003eLetting the Baseline Grid Serve as a Guide 41\u003c\/p\u003e \u003cp\u003eUsing Baseline Grids to Cross-Align 42\u003c\/p\u003e \u003cp\u003eType Readability 44\u003c\/p\u003e \u003cp\u003eSerif and Sans Serif Typefaces 44\u003c\/p\u003e \u003cp\u003eUpper- and Lowercase Settings 44\u003c\/p\u003e \u003cp\u003eCharacter Recognition 44\u003c\/p\u003e \u003cp\u003eKnockout Type 45\u003c\/p\u003e \u003cp\u003eCase Settings and Readability 45\u003c\/p\u003e \u003cp\u003eType Form Follows Function 45\u003c\/p\u003e \u003cp\u003eReverse Type and Image 45\u003c\/p\u003e \u003cp\u003eReadability and Column Width 46\u003c\/p\u003e \u003cp\u003eReadability: Complex Text Wraps 47\u003c\/p\u003e \u003cp\u003eMastering Text Wraps 48\u003c\/p\u003e \u003cp\u003eTaking Control: Manually Editing Text Wraps 47\u003c\/p\u003e \u003cp\u003eCreating Depth with Silhouetted Images 47\u003c\/p\u003e \u003cp\u003eSetting and Styling Captions 50\u003c\/p\u003e \u003cp\u003eShow Hidden Characters 51\u003c\/p\u003e \u003cp\u003eStyling Paragraphs 52\u003c\/p\u003e \u003cp\u003eApplying and Styling Drop Caps 53\u003c\/p\u003e \u003cp\u003eBasic Drop Cap Settings in InDesign 53\u003c\/p\u003e \u003cp\u003eControlling Indents and Insets 54\u003c\/p\u003e \u003cp\u003eUnderstanding and Setting Tabs 55\u003c\/p\u003e \u003cp\u003eDesigning and Styling Text Tables 56\u003c\/p\u003e \u003cp\u003eStyling Tables with Tint Bands 56\u003c\/p\u003e \u003cp\u003eUsing Tint Bands as Rules 57\u003c\/p\u003e \u003cp\u003eRefi ning the Chart Design 57\u003c\/p\u003e \u003cp\u003eSimple Tables in InDesign 58\u003c\/p\u003e \u003cp\u003eCreating Stylesheets 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three: \u003c\/b\u003e\u003cb\u003eDesigning with Photographs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImage Types: One Color, Two Color 62\u003c\/p\u003e \u003cp\u003eColor Models 62\u003c\/p\u003e \u003cp\u003eThe Four-Color Process 62\u003c\/p\u003e \u003cp\u003eCMYK Process Color 62\u003c\/p\u003e \u003cp\u003eTruMatch Color System 62\u003c\/p\u003e \u003cp\u003eThe Pantone System 63\u003c\/p\u003e \u003cp\u003eSwatch Books 63\u003c\/p\u003e \u003cp\u003eMaintaining Image Integrity 64\u003c\/p\u003e \u003cp\u003eImage Distortion: Scaling 64\u003c\/p\u003e \u003cp\u003eImage Distortion: Flipping Photos 65\u003c\/p\u003e \u003cp\u003eWhat’s Wrong with this Picture? 65\u003c\/p\u003e \u003cp\u003eFormatting Images for Print 66\u003c\/p\u003e \u003cp\u003eUnderstanding Linked Images 67\u003c\/p\u003e \u003cp\u003eManipulating Images and Picture Boxes 68\u003c\/p\u003e \u003cp\u003eRotation Settings 68\u003c\/p\u003e \u003cp\u003eCustomizing Corner Styles 69\u003c\/p\u003e \u003cp\u003eImage Types: Monotones, Duotones 70\u003c\/p\u003e \u003cp\u003eCreating a Basic Duotone 71\u003c\/p\u003e \u003cp\u003eMonotones and Tritones 71\u003c\/p\u003e \u003cp\u003eDuotones and Sepia Tone Effects 71\u003c\/p\u003e \u003cp\u003eType, Image, and Readability 72\u003c\/p\u003e \u003cp\u003eType and Image: Composing Page Layouts 74\u003c\/p\u003e \u003cp\u003eVertical and Horizontal Compositions 75\u003c\/p\u003e \u003cp\u003eType and Image: Page Composition 76\u003c\/p\u003e \u003cp\u003ePerfect Imbalance: Asymmetrical Design 78\u003c\/p\u003e \u003cp\u003eUsing Holding Rules 79\u003c\/p\u003e \u003cp\u003eFocusing In: Cropping Techniques 80\u003c\/p\u003e \u003cp\u003ePicture Box Shapes 82\u003c\/p\u003e \u003cp\u003eStandard Frame Types 82\u003c\/p\u003e \u003cp\u003eCustomizing Picture Frames 83\u003c\/p\u003e \u003cp\u003eEditing Picture Box Shapes 84\u003c\/p\u003e \u003cp\u003eResizing Frames 84\u003c\/p\u003e \u003cp\u003eReshaping Frames 84\u003c\/p\u003e \u003cp\u003eComplex Shapes and Bézier Curves 85\u003c\/p\u003e \u003cp\u003eCustom Shapes: Using Pathfinder 86\u003c\/p\u003e \u003cp\u003ePathfinder Options 87\u003c\/p\u003e \u003cp\u003eThe Big Picture 88\u003c\/p\u003e \u003cp\u003eComplex Shapes: Advanced Techniques 89\u003c\/p\u003e \u003cp\u003eTabbed Windows 89\u003c\/p\u003e \u003cp\u003eSlicing Images 89\u003c\/p\u003e \u003cp\u003eImage Grids: Step and Repeat 90\u003c\/p\u003e \u003cp\u003eCompound Shapes 90\u003c\/p\u003e \u003cp\u003eComplex Shapes: Align and Distribute 91\u003c\/p\u003e \u003cp\u003eLabel Design 91\u003c\/p\u003e \u003cp\u003ePlacing Images into Text 92\u003c\/p\u003e \u003cp\u003eUsing Create Outlines 92\u003c\/p\u003e \u003cp\u003eSelecting Appropriate Typefaces 92\u003c\/p\u003e \u003cp\u003eCutting Type Outlines into an Image 93\u003c\/p\u003e \u003cp\u003eAn Image for Every Letter 93\u003c\/p\u003e \u003cp\u003eOrganizing Annotated Photo Layouts 94\u003c\/p\u003e \u003cp\u003eStyling Pointers and Annotations 96\u003c\/p\u003e \u003cp\u003eCreating Customized Annotations 97\u003c\/p\u003e \u003cp\u003eCreating Legends for Photographs 98\u003c\/p\u003e \u003cp\u003eUsing Legends with Maps 98\u003c\/p\u003e \u003cp\u003ePlacing Legends in Photos 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four: \u003c\/b\u003e\u003cb\u003eAdvanced Typography\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing the Character and Paragraph Palettes 102\u003c\/p\u003e \u003cp\u003eVertical Type: Cheap Motels and Drive-ins 104\u003c\/p\u003e \u003cp\u003eCurves Ahead: Create Outlines 105\u003c\/p\u003e \u003cp\u003eOutlines: The Pros and Cons 105\u003c\/p\u003e \u003cp\u003eControlling Type Outlines 106\u003c\/p\u003e \u003cp\u003eThe Pen and Selection Tools 106\u003c\/p\u003e \u003cp\u003eKeepin’ It Real: Staying True to the Original Typeface 108\u003c\/p\u003e \u003cp\u003eCreating Custom Ligatures 109\u003c\/p\u003e \u003cp\u003eApplying Effects: The Good, Bad, and the Ugly 110\u003c\/p\u003e \u003cp\u003eShattering Type 112\u003c\/p\u003e \u003cp\u003eOffset Path: Inlines, Outlines, and Shadows 113\u003c\/p\u003e \u003cp\u003eCreating Stylized Drop Shadows 114\u003c\/p\u003e \u003cp\u003eKnockout Shadows 114\u003c\/p\u003e \u003cp\u003eLinear Drop Shadows 114\u003c\/p\u003e \u003cp\u003eSoft Drop Shadows Using Blends and Filters 115\u003c\/p\u003e \u003cp\u003eRefl ective Shadows 115\u003c\/p\u003e \u003cp\u003eCreating the Illusion of Transparency 116\u003c\/p\u003e \u003cp\u003eSeparating Stroke and Fills 117\u003c\/p\u003e \u003cp\u003e3D Type: Beveling Type Outlines 118\u003c\/p\u003e \u003cp\u003eComplex Beveling 119\u003c\/p\u003e \u003cp\u003eExtrude \u0026amp; Bevel Effects 119\u003c\/p\u003e \u003cp\u003eExtruding and Creating Perspective 120\u003c\/p\u003e \u003cp\u003eManually Extruding Type 120\u003c\/p\u003e \u003cp\u003e3D Effects: Extrude 120\u003c\/p\u003e \u003cp\u003eMetallic Type and Gradients 122\u003c\/p\u003e \u003cp\u003eType on a Path: Curves, Spirals, and Circles 123\u003c\/p\u003e \u003cp\u003eReceding Type into the Distance 124\u003c\/p\u003e \u003cp\u003eThe Free Distort Effect 124\u003c\/p\u003e \u003cp\u003e3D Effects 125\u003c\/p\u003e \u003cp\u003eInlaid Text: Cropping Objects into Type 126\u003c\/p\u003e \u003cp\u003eInlaying Straight Lines into Text 126\u003c\/p\u003e \u003cp\u003eInlaying Wavy Lines into Text 126\u003c\/p\u003e \u003cp\u003eCreating Concentric Shapes 127\u003c\/p\u003e \u003cp\u003eInlaying Concentric Patterns 127\u003c\/p\u003e \u003cp\u003eFilling Shapes with Body Copy 128\u003c\/p\u003e \u003cp\u003eUsing Photoshop Paths 129\u003c\/p\u003e \u003cp\u003eFilling Custom Shapes 129\u003c\/p\u003e \u003cp\u003eBubbles and Balls: Warp Effects 130\u003c\/p\u003e \u003cp\u003eCreating Logotypes: 3D Effects 132\u003c\/p\u003e \u003cp\u003eDistressed Type and Alternative Techniques 134\u003c\/p\u003e \u003cp\u003eUsing Hand-Drawn Type 134\u003c\/p\u003e \u003cp\u003eUsing 3D Objects as Letterforms 134\u003c\/p\u003e \u003cp\u003eUsing Photocopiers to Distress Type 135\u003c\/p\u003e \u003cp\u003eOld School: Rubber Stamps, Stencils, and Typewriters 135\u003c\/p\u003e \u003cp\u003eUsing Envelopes to Warp Type 136\u003c\/p\u003e \u003cp\u003eMasking Images into Type 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five: \u003c\/b\u003e\u003cb\u003ePreparing Your Images\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDestination Please? Formatting Images 140\u003c\/p\u003e \u003cp\u003eSizing, Scaling, and Setting Resolution 142\u003c\/p\u003e \u003cp\u003eScanning and Scaling Images 142\u003c\/p\u003e \u003cp\u003eScaling Images for InDesign Documents 143\u003c\/p\u003e \u003cp\u003eIncreasing Resolution 143\u003c\/p\u003e \u003cp\u003eImage Prep: Cropping Images 144\u003c\/p\u003e \u003cp\u003eSpot Remover: The Clone Stamp Tool 145\u003c\/p\u003e \u003cp\u003eGetting Results: Basic Scanning Techniques 146\u003c\/p\u003e \u003cp\u003eFocusing In: Sharpening Images 147\u003c\/p\u003e \u003cp\u003eTrue Colors: Color-Correcting Images 148\u003c\/p\u003e \u003cp\u003eAdjusting Levels and Curves 149\u003c\/p\u003e \u003cp\u003eColor-Correction 101: A Primer 150\u003c\/p\u003e \u003cp\u003eDodge and Burn: Tonal Correction 152\u003c\/p\u003e \u003cp\u003eScanning Large-Scale Artwork 153\u003c\/p\u003e \u003cp\u003eGhosting Images 154\u003c\/p\u003e \u003cp\u003eImage Opacity and Type Readability 154\u003c\/p\u003e \u003cp\u003eTombstones: Opacity and Selections 155\u003c\/p\u003e \u003cp\u003eSilhouetted Images: Clipping Paths 156\u003c\/p\u003e \u003cp\u003eSilhouetting Images: The Quick Selection Tool 158\u003c\/p\u003e \u003cp\u003eSoft Edges: Feathering Images 159\u003c\/p\u003e \u003cp\u003eCreating Natural Shadows 160\u003c\/p\u003e \u003cp\u003eThe Cutting Edge: Torn Paper Effects 162\u003c\/p\u003e \u003cp\u003e3D Objects and Textures 164\u003c\/p\u003e \u003cp\u003eScanning and Designing with 3D Objects 164\u003c\/p\u003e \u003cp\u003eCreating Custom Surface Textures 164\u003c\/p\u003e \u003cp\u003eSmart Objects and Silhouetted Images 166\u003c\/p\u003e \u003cp\u003eCompositing with Smart Objects 166\u003c\/p\u003e \u003cp\u003eFade Away: Creating Vignetted Images 168\u003c\/p\u003e \u003cp\u003eManipulating Imagery Using Filters 170\u003c\/p\u003e \u003cp\u003eThe Blur Filters 170\u003c\/p\u003e \u003cp\u003eThe Color Halftone Filter 171\u003c\/p\u003e \u003cp\u003ePosterizing Images 171\u003c\/p\u003e \u003cp\u003eAdding Noise to Images 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six: \u003c\/b\u003e\u003cb\u003eIllustrating Effectively\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSimple Illustration Approaches 174\u003c\/p\u003e \u003cp\u003eVisual References: Tracing and Live Paint 176\u003c\/p\u003e \u003cp\u003eTo Trace or Autotrace 176\u003c\/p\u003e \u003cp\u003eApplying Live Paint to Raster Images 176\u003c\/p\u003e \u003cp\u003eCombining Primary Shapes 178\u003c\/p\u003e \u003cp\u003eUsing Shapes to Unite and Subtract 178\u003c\/p\u003e \u003cp\u003eCreating Individual Shapes Using Divide 178\u003c\/p\u003e \u003cp\u003eComplex Shapes 179\u003c\/p\u003e \u003cp\u003eMirror, Mirror: Building Symmetrical Shapes 180\u003c\/p\u003e \u003cp\u003eFrom Line to Shape: Outline Stroke 181\u003c\/p\u003e \u003cp\u003eRefi ning and Styling Line Quality 182\u003c\/p\u003e \u003cp\u003eStylizing Lines and Digitizing Tablets 182\u003c\/p\u003e \u003cp\u003eBetween the Lines: The Live Paint Tools 183\u003c\/p\u003e \u003cp\u003eStyling Illustrations: Linear Techniques 184\u003c\/p\u003e \u003cp\u003eCreating Linear Patterns 186\u003c\/p\u003e \u003cp\u003eKeeping Perspective: Cylindrical Shapes 188\u003c\/p\u003e \u003cp\u003eBasic Transformations 188\u003c\/p\u003e \u003cp\u003eBuilding on the Process 188\u003c\/p\u003e \u003cp\u003eStyling with Blends and Gradients 189\u003c\/p\u003e \u003cp\u003eFluted Shapes 189\u003c\/p\u003e \u003cp\u003eBuilding Interlaced Shapes 190\u003c\/p\u003e \u003cp\u003eCoiled Objects: Chain Links and Slinkys 192\u003c\/p\u003e \u003cp\u003eBuilding Chain Links 192\u003c\/p\u003e \u003cp\u003eBuilding Coiled Shapes 193\u003c\/p\u003e \u003cp\u003eSlinkys and Other Variables 193\u003c\/p\u003e \u003cp\u003eNuts and Bolts: Building and Styling Technical Shapes 194\u003c\/p\u003e \u003cp\u003eBuilding the Basic Shapes 194\u003c\/p\u003e \u003cp\u003eStyling Objects: Smooth Blends 195\u003c\/p\u003e \u003cp\u003eStyling Objects: Linear Blends 195\u003c\/p\u003e \u003cp\u003eThe Revolve Effect 195\u003c\/p\u003e \u003cp\u003eVanishing Points and Two-Point Perspective 196\u003c\/p\u003e \u003cp\u003eCreating Mechanical Gears 196\u003c\/p\u003e \u003cp\u003eCreating Two-Point Perspective 197\u003c\/p\u003e \u003cp\u003eUsing 3D Effects 197\u003c\/p\u003e \u003cp\u003eUsing Blends to Build Shapes and Create Volume 198\u003c\/p\u003e \u003cp\u003eCreating Banners and Ribbons 200\u003c\/p\u003e \u003cp\u003eCorner Banners 201\u003c\/p\u003e \u003cp\u003eThe Final Touch: Backgrounds and Shadows 202\u003c\/p\u003e \u003cp\u003eCreating Drop Shadows 202\u003c\/p\u003e \u003cp\u003eSkewing Shadows 202\u003c\/p\u003e \u003cp\u003eStyling Drop Shadows 203\u003c\/p\u003e \u003cp\u003eMerging Shadows and Surface 203\u003c\/p\u003e \u003cp\u003eUsing Opacity 203\u003c\/p\u003e \u003cp\u003eUsing Custom Brushes 204\u003c\/p\u003e \u003cp\u003eBrush Basics 204\u003c\/p\u003e \u003cp\u003eType as Brush 204\u003c\/p\u003e \u003cp\u003eCreating Custom Art Brushes 204\u003c\/p\u003e \u003cp\u003eBuilding Pattern Brushes 205\u003c\/p\u003e \u003cp\u003eWarp Effects and Custom Brushes 206\u003c\/p\u003e \u003cp\u003eBuilding a Custom Art Brush 206\u003c\/p\u003e \u003cp\u003eApplying a Custom Art Brush 207\u003c\/p\u003e \u003cp\u003eDesigning Charts and Graphs 208\u003c\/p\u003e \u003cp\u003eCreating Custom Columns 209\u003c\/p\u003e \u003cp\u003eCreating Variations and Using Artboards 210\u003c\/p\u003e \u003cp\u003eGradient Mesh: Smooth Surfaces 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven: \u003c\/b\u003e\u003cb\u003ePutting It All Together\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrepping Images 214\u003c\/p\u003e \u003cp\u003eWhy Doesn’t the Print Match the Screen? 214\u003c\/p\u003e \u003cp\u003eMechanicals 215\u003c\/p\u003e \u003cp\u003eBuilding Prototypes 215\u003c\/p\u003e \u003cp\u003eCreating Acrobat PDF Files 215\u003c\/p\u003e \u003cp\u003ePreparing Files for Final Output 216\u003c\/p\u003e \u003cp\u003eOptimizing Images and Updating Links 216\u003c\/p\u003e \u003cp\u003ePreflighting the InDesign Document 217\u003c\/p\u003e \u003cp\u003eColor Proofing 217\u003c\/p\u003e \u003cp\u003eCollecting for Output: InDesign Packages 218\u003c\/p\u003e \u003cp\u003eCompressing Files 218\u003c\/p\u003e \u003cp\u003eFifth Colors 219\u003c\/p\u003e \u003cp\u003ePaper Stocks 219\u003c\/p\u003e \u003cp\u003ePDF Formats 219\u003c\/p\u003e \u003cp\u003eDecimal Conversion Chart 223\u003c\/p\u003e \u003cp\u003eDesign Resources 225\u003c\/p\u003e \u003cp\u003eBibliography 229\u003c\/p\u003e \u003cp\u003ePhotography and Illustration Credits 229\u003c\/p\u003e \u003cp\u003eIndex 231\u003c\/p\u003e \u003cb\u003eCharles Conover\u003c\/b\u003e is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of \u003ci\u003ePC Magazine\u003c\/i\u003e at Ziff-Davis Publishing.  \u003cb\u003eA highly visual guide to designing for print media -- from project inception to final production -- now in full color\u003c\/b\u003e  \u003cp\u003ePacked with hundreds of informative, illustrated examples, \u003ci\u003eDesigning for Print\u003c\/i\u003e, Second Edition demonstrates methods and techniques for creating top-quality print media projects. Carefully chosen real-world design exercises and problem-solving projects offer hands-on practice to help readers achieve strong designs.\u003c\/p\u003e \u003cp\u003eNow presented in a stunning full-color format, this easy-to-use guide has been fully revised and updated for applications in the Adobe Creative Suite. It presents software tricks and tips, along with discussions on scanning, output, and other issues related to digital design for print and electronic media. Up-to-date coverage includes useful skills for getting the most out of the latest technologies. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented. These steps include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003ePlanning your design\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesigning with type\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesigning with photographs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvanced typography\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePreparing images\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eIllustrating effectively\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePre-press production\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with content that progresses from planning through execution, \u003ci\u003eDesigning for Print\u003c\/i\u003e, Second Edition gives a peerless introduction to designing all types of print projects.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989048639717,"sku":"NP9780470905975","price":61.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470905975.jpg?v=1761782582","url":"https:\/\/k12savings.com\/products\/designing-for-print-isbn-9780470905975","provider":"K12savings","version":"1.0","type":"link"}