{"product_id":"designing-a-world-class-architecture-firm-isbn-9781119685302","title":"Designing a World-Class Architecture Firm","description":"\u003cp\u003e\u003cb\u003eO\u003c\/b\u003e\u003cb\u003effers\u003c\/b\u003e\u003cb\u003e architects and creative services professionals exclusive insights and\u003c\/b\u003e\u003cb\u003e strategies for success\u003c\/b\u003e\u003cb\u003e from the former CEO of HOK.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning a World Class Architecture Firm: The People, Stories and Strategies Behind HOK\u003c\/i\u003e tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning a World Class Architecture Firm \u003c\/i\u003etells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe importance of diversifying to depression-and-recession-proof your firm\u003c\/li\u003e \u003cli\u003eThe benefit of organizing your firm around specialized leaders and project types\u003c\/li\u003e \u003cli\u003eThe difference between leading and managing your people\u003c\/li\u003e \u003cli\u003eThe value of simple financial metrics to ensure your firm’s health and profitability\u003c\/li\u003e \u003cli\u003eThe “run toward trouble” strategy which prevents problems from ballooning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia.  In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eComing to HOK xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking for My Place xvii\u003c\/p\u003e \u003cp\u003eCloser to Home xvii\u003c\/p\u003e \u003cp\u003eThe Interview xix\u003c\/p\u003e \u003cp\u003eBig Dreams xix\u003c\/p\u003e \u003cp\u003eImpressions of HOK xx\u003c\/p\u003e \u003cp\u003eMy First Assignment xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One The Founders, 1955–1982 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Problem with Traditional Firms 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy St. Louis? 3\u003c\/p\u003e \u003cp\u003eHellmuth \u0026amp; Hellmuth 4\u003c\/p\u003e \u003cp\u003eGeorge Francis Hellmuth 5\u003c\/p\u003e \u003cp\u003eThe Depression-Proof Firm 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A New Kind of Architecture Firm 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting HYL\/LHY 10\u003c\/p\u003e \u003cp\u003eGyo Obata 11\u003c\/p\u003e \u003cp\u003eGeorge Kassabaum 13\u003c\/p\u003e \u003cp\u003eForming HOK 15\u003c\/p\u003e \u003cp\u003eHOK’s Early Years 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Innovate Early and Often 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Innovation 21\u003c\/p\u003e \u003cp\u003eDesign Innovation 23\u003c\/p\u003e \u003cp\u003eProduction Innovation 25\u003c\/p\u003e \u003cp\u003eStart-to-Finish Innovation 28\u003c\/p\u003e \u003cp\u003eCore Boards Innovation 29\u003c\/p\u003e \u003cp\u003eStaffing Innovation 29\u003c\/p\u003e \u003cp\u003eOwnership Innovation 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Company Culture is Crucial 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMutual Respect 33\u003c\/p\u003e \u003cp\u003eConsiderate Communication 34\u003c\/p\u003e \u003cp\u003eTaking Care of Employees 34\u003c\/p\u003e \u003cp\u003eFamily Atmosphere 35\u003c\/p\u003e \u003cp\u003eStorytelling 36\u003c\/p\u003e \u003cp\u003eThe HOK Name 37\u003c\/p\u003e \u003cp\u003eSt. Louis Office Fire 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Growth: Project Offices 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanting a Flag in San Francisco 41\u003c\/p\u003e \u003cp\u003eLaunching in Washington, DC 43\u003c\/p\u003e \u003cp\u003eLanding in Dallas 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Many Jobs, One Firm 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoing to Pittsburgh 47\u003c\/p\u003e \u003cp\u003eSettling in San Francisco 48\u003c\/p\u003e \u003cp\u003eWorking in Alaska 50\u003c\/p\u003e \u003cp\u003eSan Francisco Projects 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Managing Versus Leading 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming a Project Manager 57\u003c\/p\u003e \u003cp\u003eManaging Versus Leading 58\u003c\/p\u003e \u003cp\u003eCase Study: Moscone Center 60\u003c\/p\u003e \u003cp\u003eHOK as Matchmaker 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Transitions: Succession Planning 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNaming Successors 67\u003c\/p\u003e \u003cp\u003eAdding HOK New York 72\u003c\/p\u003e \u003cp\u003eGeorge Hellmuth Triumphs 73\u003c\/p\u003e \u003cp\u003eGeorge Kassabaum Dies 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two The Obata Era, 1982–1993 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 A Designer Leads the Firm 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Buildings Again 79\u003c\/p\u003e \u003cp\u003eRise of Project Specialists 80\u003c\/p\u003e \u003cp\u003eThe New Marketing 80\u003c\/p\u003e \u003cp\u003eThe HOK Matrix 81\u003c\/p\u003e \u003cp\u003eGrowing Pains 82\u003c\/p\u003e \u003cp\u003eSigns of Trouble 83\u003c\/p\u003e \u003cp\u003eBringing in the Pros 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Run Toward Trouble 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming Managing Principal 87\u003c\/p\u003e \u003cp\u003eRun Toward Trouble 88\u003c\/p\u003e \u003cp\u003eCollecting Money 89\u003c\/p\u003e \u003cp\u003eWorking in the Middle East 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Growth: Project Specialists 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLessons of Los Angeles 93\u003c\/p\u003e \u003cp\u003eSports Design Specialty 94\u003c\/p\u003e \u003cp\u003eTeam Member in Tampa 96\u003c\/p\u003e \u003cp\u003eRetail Design Specialty 97\u003c\/p\u003e \u003cp\u003eOpening in Hong Kong 98\u003c\/p\u003e \u003cp\u003eLaunching in London 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Selling Stock to Investors 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKajima Invests 101\u003c\/p\u003e \u003cp\u003eExpanding in Europe and Asia 103\u003c\/p\u003e \u003cp\u003eTraveling to Tokyo 103\u003c\/p\u003e \u003cp\u003eHOK Tokyo 106\u003c\/p\u003e \u003cp\u003eSustainable Design 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Transitions: Hiring Family 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBob Stauder Resigns 109\u003c\/p\u003e \u003cp\u003eClark Davis Helms St. Louis 110\u003c\/p\u003e \u003cp\u003eBill Hellmuth Joins HOK 110\u003c\/p\u003e \u003cp\u003eGyo Obata Consults 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three The Sincoff Era, 1993–2002 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Get Bigger or Get Better? 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sincoff Strategy 117\u003c\/p\u003e \u003cp\u003eSharing the Strategy 120\u003c\/p\u003e \u003cp\u003eOffices Push Back 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 A Firm-Wide Role 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovating in Silicon Valley 127\u003c\/p\u003e \u003cp\u003eDoubling Your Reach 129\u003c\/p\u003e \u003cp\u003eOverseas Adventures 130\u003c\/p\u003e \u003cp\u003eJoining the ExCom 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Embracing Technology 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eComputer-Aided Design 135\u003c\/p\u003e \u003cp\u003eTech 2000 136\u003c\/p\u003e \u003cp\u003eGoing Paperless 139\u003c\/p\u003e \u003cp\u003ebuildingSMART 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Growth: Buying Firms 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCRS, Houston 145\u003c\/p\u003e \u003cp\u003eEduardo Terrazas y Asociados, Mexico City 147\u003c\/p\u003e \u003cp\u003eHOK Chicago 148\u003c\/p\u003e \u003cp\u003eCecil Denny Highton, London 148\u003c\/p\u003e \u003cp\u003eUrbana Architects, Toronto 149\u003c\/p\u003e \u003cp\u003eLobb Partnership, London 150\u003c\/p\u003e \u003cp\u003eExpansion in Europe 150\u003c\/p\u003e \u003cp\u003eHOK Dubai 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Enforcing Financial Metrics 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCharm School 153\u003c\/p\u003e \u003cp\u003eThe 50 Percent Rule 155\u003c\/p\u003e \u003cp\u003eThe 90-Day Rule 155\u003c\/p\u003e \u003cp\u003eThe 10-Month Rule 156\u003c\/p\u003e \u003cp\u003eSimplified Accounting 157\u003c\/p\u003e \u003cp\u003eExpanding the Board 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Transitions: The Second Generation 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKing Graf Retires 161\u003c\/p\u003e \u003cp\u003eGeorge Hellmuth Dies 161\u003c\/p\u003e \u003cp\u003ePaul Watson Steps Aside 162\u003c\/p\u003e \u003cp\u003eMahon and Pratzel Join the ExCom 163\u003c\/p\u003e \u003cp\u003eJerry Sincoff Retires 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Confronting Crisis 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Kajima Crisis 165\u003c\/p\u003e \u003cp\u003eThe Bank of America Crisis 166\u003c\/p\u003e \u003cp\u003eThe HOK Sport Crisis 166\u003c\/p\u003e \u003cp\u003eBecoming CEO 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four The MacLeamy Era, 2003–2016 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Communicating Your Vision 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Company in Crisis 171\u003c\/p\u003e \u003cp\u003eThe Election 173\u003c\/p\u003e \u003cp\u003eThe Pyramid Strategy 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Empowering Firm Leadership 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvigorating the ExCom 179\u003c\/p\u003e \u003cp\u003eExpanding the ExCom 180\u003c\/p\u003e \u003cp\u003eNaming a Design Successor 181\u003c\/p\u003e \u003cp\u003eFinding an Operations Leader 182\u003c\/p\u003e \u003cp\u003eRemoving Office Leaders 183\u003c\/p\u003e \u003cp\u003eEmpowering the Board of Directors 185\u003c\/p\u003e \u003cp\u003ePositive Peer Pressure 186\u003c\/p\u003e \u003cp\u003eReplacing Board Members 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 The Effort Curve 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe CURT Summons 189\u003c\/p\u003e \u003cp\u003eThe Effort Curve 190\u003c\/p\u003e \u003cp\u003eSmart Effort Curve 192\u003c\/p\u003e \u003cp\u003eThe Effort Curve at HOK 193\u003c\/p\u003e \u003cp\u003eCase Study: KAUST 194\u003c\/p\u003e \u003cp\u003eThe MacLeamy Curve 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Fixing Offices 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding New Leaders 197\u003c\/p\u003e \u003cp\u003eThe Fixer 198\u003c\/p\u003e \u003cp\u003eThe Recruit 200\u003c\/p\u003e \u003cp\u003eCase Study: HOK New York 201\u003c\/p\u003e \u003cp\u003eTweaking the Bonus Program 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 Fixing Central Services 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsolidating Accounting 205\u003c\/p\u003e \u003cp\u003eFixing Advance Technology 206\u003c\/p\u003e \u003cp\u003eStreamlining Human Resources 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 Reclaiming Company Culture 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVisiting the Offices 209\u003c\/p\u003e \u003cp\u003eExplaining HOK Stock 210\u003c\/p\u003e \u003cp\u003ePosting Staff Photos 212\u003c\/p\u003e \u003cp\u003eReviving Core Boards 213\u003c\/p\u003e \u003cp\u003eCelebrating 50 Years 214\u003c\/p\u003e \u003cp\u003eA Different Kind of Retreat 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27 Buying Your Freedom 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaying Off the Bank 219\u003c\/p\u003e \u003cp\u003eBuying Out Kajima 221\u003c\/p\u003e \u003cp\u003eSpinning Off HOK Sport 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 28 Transitions: The Third Generation 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSusan Williams Joins the OpsCom, ExCom 225\u003c\/p\u003e \u003cp\u003eGeneral Counsel Promotion 226\u003c\/p\u003e \u003cp\u003eHuman Resources Changes 227\u003c\/p\u003e \u003cp\u003eRiccardo Mascia Heads Home 228\u003c\/p\u003e \u003cp\u003eBill Valentine Retires 228\u003c\/p\u003e \u003cp\u003eFinancial Team Changes 229\u003c\/p\u003e \u003cp\u003eCarl Galioto Joins the ExCom 229\u003c\/p\u003e \u003cp\u003eConsolidating Offices 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 29 The Right to Dream 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePressing Sustainable Design 231\u003c\/p\u003e \u003cp\u003eCase Study: Abu Dhabi National Oil Company 232\u003c\/p\u003e \u003cp\u003eHOK Product Design 234\u003c\/p\u003e \u003cp\u003eExpanding Again 235\u003c\/p\u003e \u003cp\u003eBack in the Game 236\u003c\/p\u003e \u003cp\u003eFinding the Next CEO 238\u003c\/p\u003e \u003cp\u003eMy “Repurposing” 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAfterword: HOK Today 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe State of HOK 241\u003c\/p\u003e \u003cp\u003eLooking to the Future 242\u003c\/p\u003e \u003cp\u003eThe Hellmuth Strategy 243\u003c\/p\u003e \u003cp\u003eAcknowledgments 245\u003c\/p\u003e \u003cp\u003eAbout the Author 247\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePATRICK MACLEAMY, FAIA,\u003c\/b\u003e worked his way up from junior designer to CEO of HOK, a global architecture, engineering, and planning firm, where he worked for 50 years. A self-taught executive, MacLeamy loved designing a firm just as much as he loved designing buildings. He is best known in the design and construction industry as the creator of the \"MacLeamy Curve,\" which advocates front-loading effort during the design process to catch errors early. A pioneer in leveraging technology to support design quality, MacLeamy is chairman of buildingSMART International (bSI) where he pushes tirelessly for the global implementation of building information modeling (BIM).\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eOffers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eDesigning a World-Class Architecture Firm: The People, Stories, and Strategies Behind HOK\u003c\/b\u003e\u003c\/i\u003e tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners, and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK's founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eDesigning a World-Class Architecture Firm\u003c\/b\u003e\u003c\/i\u003e tells the inside story of many of HOK's most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria, and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK's successes—and failures—including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe importance of diversifying to depression-and-recession-proof your firm\u003c\/li\u003e \u003cli\u003eThe benefit of organizing your firm around specialized leaders and project types\u003c\/li\u003e \u003cli\u003eThe difference between leading and managing your people\u003c\/li\u003e \u003cli\u003eThe value of simple financial metrics to ensure your firm's health and profitability\u003c\/li\u003e \u003cli\u003eThe \"run toward trouble\" strategy which prevents problems from ballooning\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMacLeamy delivers his advice via inspirational stories, such as how HOK survived when its home office in St. Louis went up in flames; and humorous stories, such as the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989047394533,"sku":"NP9781119685302","price":78.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119685302.jpg?v=1761782575","url":"https:\/\/k12savings.com\/products\/designing-a-world-class-architecture-firm-isbn-9781119685302","provider":"K12savings","version":"1.0","type":"link"}