{"product_id":"design-for-communication-isbn-9780471418290","title":"Design for Communication","description":"Complete coverage of basic design principles illustrated by student examples\u003cbr\u003e \u003cbr\u003e Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.\u003cbr\u003e \u003cbr\u003e This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.\u003cbr\u003e \u003cbr\u003e Assignments are organized from basic to advanced within six sections:\u003cbr\u003e * The elements and principles of design\u003cbr\u003e * Typography as image\u003cbr\u003e * Creative word play\u003cbr\u003e * Word and image\u003cbr\u003e * Grid and visual hierarchy\u003cbr\u003e * Visual advocacy\u003cbr\u003e \u003cbr\u003e Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. \u003cp\u003e\u003cb\u003eIntroduction 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Graphic Design? 15\u003c\/p\u003e \u003cp\u003eWhat Do Graphic Designers Do? 16\u003c\/p\u003e \u003cp\u003eI Want to Be a Graphic Designer—Where Do I Begin? 16\u003c\/p\u003e \u003cp\u003eThe Design Process 17\u003c\/p\u003e \u003cp\u003eWhy Bother with Such a Long Process When I Just Like to Make Things? 20\u003c\/p\u003e \u003cp\u003eWhy Should I Do These Assignments? 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: The Elements and Principles of Design 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStar Symbol\/\u003ci\u003eSusan Merritt\u003c\/i\u003e, San Diego State University, San Diego 26\u003c\/p\u003e \u003cp\u003eObject Semantics\/\u003ci\u003eKermit Bailey\u003c\/i\u003e, North Carolina State University, Raleigh 34\u003c\/p\u003e \u003cp\u003eSymbol Design\/\u003ci\u003eLisa Fontaine\u003c\/i\u003e, Iowa State University, Ames 38\u003c\/p\u003e \u003cp\u003eLettermark\/\u003ci\u003eSusan Merritt\u003c\/i\u003e, San Diego State University, San Diego 43\u003c\/p\u003e \u003cp\u003eVinyletteror\/\u003ci\u003eKenneth Fitzgerald\u003c\/i\u003e, Old Dominion University, Norfolk 49\u003c\/p\u003e \u003cp\u003eLetterform as Shape\/\u003ci\u003eJan Conradi\u003c\/i\u003e, State University of New York at Fredonia 53\u003c\/p\u003e \u003cp\u003eConcert Poster\/\u003ci\u003eArnold Holland\u003c\/i\u003e, California State University, Fullerton 58\u003c\/p\u003e \u003cp\u003eDesign History Chair\/\u003ci\u003eHank Richardson\u003c\/i\u003e, Portfolio Center, Atlanta 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Typography as Image 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShaping Words\/\u003ci\u003eRichard Ybarra\u003c\/i\u003e, Art Institute of California, San Diego 68\u003c\/p\u003e \u003cp\u003eNewspaper Stories—A Typographic Workshop\/\u003ci\u003eJürgen Hefele\u003c\/i\u003e, Fachhochschule Augsburg, Germany 70\u003c\/p\u003e \u003cp\u003eTypographic Self-Portrait\/\u003ci\u003eEsen Karol\u003c\/i\u003e, Mimar Sinan University, Istanbul, Turkey 76\u003c\/p\u003e \u003cp\u003eTypographic Self-Portrait\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 79\u003c\/p\u003e \u003cp\u003eTypeface Poster\/\u003ci\u003eHyun Mee Kim\u003c\/i\u003e, Samsung Art and Design Institute, Seoul, Korea 83\u003c\/p\u003e \u003cp\u003eDirections Poster\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 86\u003c\/p\u003e \u003cp\u003ePoetry in Motion\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Creative Wordplay 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescriptive Pairs\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 99\u003c\/p\u003e \u003cp\u003eLetters as Image\/\u003ci\u003eHyun Mee Kim\u003c\/i\u003e, Samsung Art and Design Institute, Seoul 102\u003c\/p\u003e \u003cp\u003eConcrete Poetry\/\u003ci\u003eKenneth Fitzgerald\u003c\/i\u003e, Old Dominion University, Norfolk 105\u003c\/p\u003e \u003cp\u003eArthur Murray Dance Advertisement\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 109\u003c\/p\u003e \u003cp\u003eCD Cover: Typographic Music\/\u003ci\u003eHeather Corcoran\u003c\/i\u003e, Washington University, St. Louis 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Word and Image 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWord and Image\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 123\u003c\/p\u003e \u003cp\u003eBook Cover Design: The Interpretation of Dreams by Sigmund Freud\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 127\u003c\/p\u003e \u003cp\u003eBook Cover Design: Einstein’s Dreams by \u003ci\u003eAlan Lightman\u003c\/i\u003e\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 131\u003c\/p\u003e \u003cp\u003ePostage Stamp Design: A Celebration of Cultural Diversity in America\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 135\u003c\/p\u003e \u003cp\u003ePostage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 140\u003c\/p\u003e \u003cp\u003eStamp Design\/\u003ci\u003eMichael Burke\u003c\/i\u003e, Fachhochschule Schwäbisch Gmünd, Germany 145\u003c\/p\u003e \u003cp\u003eSculpture Poster\/\u003ci\u003eTom Briggs\u003c\/i\u003e, Massachusetts College of Art, Boston 148\u003c\/p\u003e \u003cp\u003eGardening Poster\/\u003ci\u003eKaren Berntsen\u003c\/i\u003e, Carnegie Mellon University, Pittsburgh 151\u003c\/p\u003e \u003cp\u003eThe Kitchen of Meaning Exhibition Poster\/\u003ci\u003eKermit Bailey\u003c\/i\u003e, North Carolina State University, Raleigh 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5: Grid and Visual Hierarchy 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypographic History Spread\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 160\u003c\/p\u003e \u003cp\u003eTwo-Sided Typeface Poster\/\u003ci\u003eJudith Aronson\u003c\/i\u003e, Simmons College, Boston 165\u003c\/p\u003e \u003cp\u003eThree Type Specimens\/\u003ci\u003eCarol Sogard\u003c\/i\u003e, University of Utah, Salt Lake City 174\u003c\/p\u003e \u003cp\u003eVisual Poetry Calendar\/\u003ci\u003ePeggy Re\u003c\/i\u003e, Beth Hay, University of Maryland, Baltimore County 178\u003c\/p\u003e \u003cp\u003eThe Science Lecture Series Posters\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 187\u003c\/p\u003e \u003cp\u003eBook: Lewis and Clark\/\u003ci\u003eHeather Corcoran\u003c\/i\u003e, Washington University, St. Louis 191\u003c\/p\u003e \u003cp\u003eJourney Journal\/\u003ci\u003eGülizar Çepoğlu\u003c\/i\u003e, London College of Printing, London 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6: Visual Advocacy 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Literacy Poster: Learn to Read\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 203\u003c\/p\u003e \u003cp\u003eHuman Rights Poster\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 208\u003c\/p\u003e \u003cp\u003eDesigning Dissent: Advocacy Poster Series\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Massachusetts College of Art, Boston 212\u003c\/p\u003e \u003cp\u003eHappy Deutschland\/\u003ci\u003eJürgen Hefele\u003c\/i\u003e, Fachhochschule, Augsburg, Germany 218\u003c\/p\u003e \u003cp\u003eThree-dimensional Direct Response (Mail) Solicitation\/\u003ci\u003eElizabeth Resnick\u003c\/i\u003e, Glenn Berger, Massachusetts College of Art, Boston 221\u003c\/p\u003e \u003cp\u003eTolerance Bus Shelter Poster\/\u003ci\u003eFrank Baseman\u003c\/i\u003e, Philadelphia University, Philadelphia 228\u003c\/p\u003e \u003cp\u003eBibliography 235\u003c\/p\u003e \u003cp\u003eInstructor Contact Information 247\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.   Complete coverage of basic design principles illustrated by student examples  \u003cp\u003eDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.\u003c\/p\u003e \u003cp\u003eThis book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator’s critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.\u003c\/p\u003e \u003cp\u003eAssignments are organized from basic to advanced within six sections:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe elements and principles of design\u003c\/li\u003e \u003cli\u003eTypography as image\u003c\/li\u003e \u003cli\u003eCreative word play\u003c\/li\u003e \u003cli\u003eWord and image\u003c\/li\u003e \u003cli\u003eGrid and visual hierarchy\u003c\/li\u003e \u003cli\u003eVisual advocacy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesign for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989044707557,"sku":"NP9780471418290","price":72.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471418290.jpg?v=1761782563","url":"https:\/\/k12savings.com\/products\/design-for-communication-isbn-9780471418290","provider":"K12savings","version":"1.0","type":"link"}