{"product_id":"delivering-business-analytics-isbn-9781118370568","title":"Delivering Business Analytics","description":"\u003cp\u003e\u003cb\u003eAVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDelivering Business Analytics\u003c\/i\u003e also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value.\u003c\/p\u003e \u003cp\u003eWith an emphasis on real-world examples and pragmatic advice throughout, \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e provides a reference guide on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe economic principles behind how business analytics leads to competitive differentiation\u003c\/li\u003e \u003cli\u003eThe elements which define best practice\u003c\/li\u003e \u003cli\u003eThe Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice\u003c\/li\u003e \u003cli\u003ePractical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDrawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.\u003c\/p\u003e \u003cp\u003eUncover what constitutes best practice in business analytics and start achieving it with \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Business Analytics Best Practices 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Business Analytics: A Definition 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Business Analytics? 5\u003c\/p\u003e \u003cp\u003eCore Concepts and Definitions 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Competitive Advantage of Business Analytics 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdvantages of Business Analytics 14\u003c\/p\u003e \u003cp\u003eChallenges of Business Analytics 23\u003c\/p\u003e \u003cp\u003eEstablishing Best Practices 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two The Data Scientist’s Code 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Designing the Approach\u003c\/b\u003e \u003cb\u003e31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink about Competencies, Not Functions 31\u003c\/p\u003e \u003cp\u003eDrive Outcomes, Not Insight 36\u003c\/p\u003e \u003cp\u003eAutomate Everything Non-Value-Added 38\u003c\/p\u003e \u003cp\u003eStart Flexible, Become Structured 40\u003c\/p\u003e \u003cp\u003eEliminate Bottlenecks 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Creating Assets 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign Your Platform for Use, Not Purity 47\u003c\/p\u003e \u003cp\u003eAlways Have a Plan B 52\u003c\/p\u003e \u003cp\u003eKnow What You Are Worth 54\u003c\/p\u003e \u003cp\u003eOwn Your Intellectual Property 57\u003c\/p\u003e \u003cp\u003eMinimize Custom Development 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Managing Information and Making Decisions 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand Your Data 65\u003c\/p\u003e \u003cp\u003eIt’s Better to Have Too Much Data Than Too Little 69\u003c\/p\u003e \u003cp\u003eKeep Things Simple 74\u003c\/p\u003e \u003cp\u003eFunction Should Dictate Form 77\u003c\/p\u003e \u003cp\u003eWatch the Dynamic, Not Just the Static 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Practical Solutions: People and Process 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Driving Operational Outcomes 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAugmenting Operational Systems 88\u003c\/p\u003e \u003cp\u003eBreaking Bottlenecks 98\u003c\/p\u003e \u003cp\u003eOptimizing Monitoring Processes 106\u003c\/p\u003e \u003cp\u003eEncouraging Innovation 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Analytical Process Management 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCoping with Information Overload 128\u003c\/p\u003e \u003cp\u003eKeeping Everyone Aligned 137\u003c\/p\u003e \u003cp\u003eAllocating Responsibilities 144\u003c\/p\u003e \u003cp\u003eOpening the Platform 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Practical Solutions: Systems and Assets 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Computational Architectures 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving Beyond the Spreadsheet 162\u003c\/p\u003e \u003cp\u003eScaling Past the PC 173\u003c\/p\u003e \u003cp\u003eStaying Mobile and Connected 180\u003c\/p\u003e \u003cp\u003eSmoothing Growth with the Cloud 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Asset Management 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving to Operational Analytics 192\u003c\/p\u003e \u003cp\u003eMeasuring Value 202\u003c\/p\u003e \u003cp\u003eMeasuring Performance 210\u003c\/p\u003e \u003cp\u003eMeasuring Effort 220\u003c\/p\u003e \u003cp\u003ePart Five Practical Solutions: Data and Decision Making 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Information Management 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating the Data Architecture 234\u003c\/p\u003e \u003cp\u003eUnderstanding the Data Value Chain 242\u003c\/p\u003e \u003cp\u003eCreating Data-Management Processes 249\u003c\/p\u003e \u003cp\u003eCapturing the Right Data 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Decision-Making Structures 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinking Analytics to Value 264\u003c\/p\u003e \u003cp\u003eReducing Time to Recommendation 269\u003c\/p\u003e \u003cp\u003eEnabling Real-Time Scoring 277\u003c\/p\u003e \u003cp\u003eBlending Rules with Models 284\u003c\/p\u003e \u003cp\u003eAppendix The Cheat Sheets 291\u003c\/p\u003e \u003cp\u003eGlossary 313\u003c\/p\u003e \u003cp\u003eFurther Reading 331\u003c\/p\u003e \u003cp\u003eAbout the Author 333\u003c\/p\u003e \u003cp\u003eIndex 335\u003c\/p\u003e    \u003cp\u003e\u003cb\u003eEVAN STUBBS\u003c\/b\u003e is the Chief Analytics Officer for SAS Australia \/ New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written \u003ci\u003eThe Value of Business Analytics,\u003c\/i\u003e a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for concept cars and models that predict criminal behavior, and has helped organizations establish analytical centers of excellence.       \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDELIVERING BUSINESS ANALYTICS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePractical Guidelines for Best Practice \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDelivering Business Analytics\u003c\/i\u003e offers guidance for succeeding on a day-to-day basis, equipping designers and solution architects with an essential, keep-by-your-side reference. Whether you're a manager, an analyst, or part of a newly created or mature team, this pragmatic, how-to guide gives you the answers to defining and driving best practice in business analytics. \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples for over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDelivering Business Analytics\u003c\/i\u003e also outlines the Data Scientist's Code, fifteen principles that when followed ensure constant movement toward effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue's solution; and how these solutions can optimally create organizational value. \u003c\/p\u003e\u003cp\u003eRead \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e and get the edge you need to make your job easier with proven solutions for: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDefining what constitutes best practices\u003c\/li\u003e \u003cli\u003eEliminating bottlenecks in delivery\u003c\/li\u003e \u003cli\u003eOwning your intellectual property\u003c\/li\u003e \u003cli\u003eEffectively managing analytical data\u003c\/li\u003e \u003cli\u003eCoping with information overload\u003c\/li\u003e \u003cli\u003eDriving value through operational analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThrough a variety of practical examples and pragmatic advice, \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e helps newly established Chief Data Scientists and grizzled analysts build the right management structures and guiding principles to support an enterprise-level execution—that delivers.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR DELIVERING BUSINESS ANALYTICS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A stellar collection of real-life experiences of a business analytics expert and a bible for every leader of a business analytics function.\"—\u003cb\u003eKerem Tomak\u003c\/b\u003e, VP of Marketing Analytics, Macys.com\u003c\/p\u003e \u003cp\u003e\"(This) book is densely packed with the Zen of business analytics from his wealth of experience and expertise … this is not ten steps to success for mindless management. It richly rewards re-reads and reflection.\"—\u003cb\u003eJames Mansell\u003c\/b\u003e, Director of Innovation and Strategic Design, Ministry of Social Development New Zealand\u003c\/p\u003e \u003cp\u003e\"In this book, Evan Stubbs addresses the many obstacles to delivering solid business results from analytics … an analytics group that cannot demonstrate return on investment will soon lose funding. This book shows how to pick projects with good revenue potential and how to measure the value those projects create. I would recommend this to anyone who manages an analytics group.\"—\u003cb\u003eMichael J.A. Berry\u003c\/b\u003e, Analytics Director, TripAdvisory for Business, co-author of \u003ci\u003eMastering Data Mining\u003c\/i\u003e and \u003ci\u003eData Mining Techniques\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"In this new book, Evan clearly outlines how an organization can get more value from business analytics. His descriptions of common problems and challenges, his identification of false solutions and his clarity in describing best practices make for a readable book that practitioners should be able to put together at once.\"—\u003cb\u003eJames Taylor\u003c\/b\u003e, CEO, Decision Management Solutions, co-author of \u003ci\u003eSmart Enough Systems\u003c\/i\u003e and author of \u003ci\u003eDecision Management Systems\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“For organizations to capitalize on analytics they have to not only do analysis of data, but they have to convert the results of analytics into products and services that users can use. This is where Evan’s latest book helps. It covers the issues that bear directly on how analytics should be operationalized. This is essentially about embedding analytical solutions in the business of an organization. This process sounds simple in theory but is far from simple in practice. Evan covers the relevant issues such as people, infrastructure, data and processes. If there is a single statement that summarizes what Evan’s book is about it is that the creation of value is more important than insight. Evan’s book is about how to do this.”—\u003cb\u003eWarwick Graco\u003c\/b\u003e, Senior Director of Operational Analytics, Australian Taxation Office\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989035729125,"sku":"NP9781118370568","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118370568.jpg?v=1761782530","url":"https:\/\/k12savings.com\/products\/delivering-business-analytics-isbn-9781118370568","provider":"K12savings","version":"1.0","type":"link"}