{"product_id":"defcon-1-direct-selling-isbn-9781119642114","title":"Defcon 1 Direct Selling","description":"\u003cp\u003e\u003cb\u003eThe leading authority on network marketing shares everything you need to know to lead a successful direct sales team.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDefcon 1 Direct Selling \u003c\/i\u003eis the must-have playbook for anyone leading a direct sales team.   It’s Gage’s follow up to the international bestseller, \u003ci\u003eDirect Selling Success,\u003c\/i\u003e and it’s a handbook for leaders.\u003c\/p\u003e \u003cp\u003eDEFCON is the U.S. military acronym for “Defense Readiness Condition.” DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don’t have to fend off missile attacks in direct selling, but you \u003ci\u003ewill \u003c\/i\u003eface some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances —the stuff no one likes to talk about, but that is vital for top-level leaders.\u003c\/p\u003e \u003cp\u003eIt takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control—from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It’s at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a team culture of maximum readiness\u003c\/li\u003e \u003cli\u003eDeal with toxic leaders and effectively handle conflict resolution\u003c\/li\u003e \u003cli\u003eUse your leadership to make your team more powerful and build their self-esteem\u003c\/li\u003e \u003cli\u003eHandle corporate incompetence, poor decisions, and PR crises\u003c\/li\u003e \u003cli\u003eKnow what to do when you or a team leader leave a company\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one.\u003ci\u003e Defcon 1 Direct Selling: Manual for Field Leaders\u003c\/i\u003e delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.\u003c\/p\u003e \u003cp\u003eIntroduction: Living the Nightmare Dream… xi\u003c\/p\u003e \u003cp\u003eChapter 1 It’s All on You 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Sacred Responsibility of Sponsoring 13\u003c\/p\u003e \u003cp\u003eChapter 3 How You Become a Model Leader 27\u003c\/p\u003e \u003cp\u003eChapter 4 Unleashing Your Secret Weapon: Culture 43\u003c\/p\u003e \u003cp\u003eChapter 5 Building a Golden Goose (And Protecting Her) 55\u003c\/p\u003e \u003cp\u003eChapter 6 Creating Momentum and Exponential Growth 65\u003c\/p\u003e \u003cp\u003eChapter 7 Dangerous Field Dynamics and How to Solve Them 75\u003c\/p\u003e \u003cp\u003eChapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95\u003c\/p\u003e \u003cp\u003eChapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105\u003c\/p\u003e \u003cp\u003eChapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115\u003c\/p\u003e \u003cp\u003eChapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125\u003c\/p\u003e \u003cp\u003eChapter 12 When the Missiles are Airborne 151\u003c\/p\u003e \u003cp\u003eEpilogue: Rebuilding After Doomsday 163\u003c\/p\u003e \u003cp\u003eRecommended Resources 167\u003c\/p\u003e \u003cp\u003eBonus Content 169\u003c\/p\u003e \u003cp\u003eAcknowledgments 177\u003c\/p\u003e \u003cp\u003eAbout the Author 179\u003c\/p\u003e \u003cp\u003eIndex 181\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRANDY GAGE\u003c\/b\u003e is an icon of Direct Selling, having helped introduce the business in developing countries and training the top income earners in dozens of companies. He teaches from real-world experience, having built a team of more than 200,000 people across 50 countries. Randy is the author of 14 books translated into more than 25 languages, including the \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers,\u003ci\u003e Risky Is the New Safe\u003c\/i\u003e and\u003ci\u003e Mad Genius.\u003c\/i\u003e In 2014, Randy was the first person inducted into the Direct Selling Hall of Fame.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Lie of Leadership\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMost people believe leadership in Direct Selling is being positive all the time, sending lots of happy emojis to your WhatsApp groups, and giving motivational speeches. But the truth is, the \"unicorns and rainbows\" perspective is only a small part of true leadership. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecause true leadership deals with the messy, complicated, and dark areas as well.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMany of the challenges you might face are caused by factors completely out of your control, and there isn't always a clear-cut solution. Economies falter, top leaders quit, and companies go out of business. How do you stay true to your principles and lead the team forward when their world is falling apart because of a comp plan change, regulatory attacks, or a competitor poaching away top leaders? \u003c\/p\u003e\u003cp\u003eDEFCON 1 is the U.S. military acronym for \"Defense Readiness Condition,\" reserved only for imminent catastrophic events like a nuclear war or an asteroid collision with Earth. While you won't face potential annihilation in Direct Selling — you will face serious, business-threatening challenges. In this book, legendary direct-marketer Randy Gage reveals the hard, unadulterated truth that field leaders need to know. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eDEFCON 1 Direct Selling\u003c\/i\u003e will teach you how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDeal with toxic leaders and effectively handle conflict resolution\u003c\/li\u003e \u003cli\u003eHandle regulatory attacks and negative publicity\u003c\/li\u003e \u003cli\u003eWork around corporate incompetence, poor decisions, and PR crises\u003c\/li\u003e \u003cli\u003eProtect against dangerous team dynamics\u003c\/li\u003e \u003cli\u003eRespond when a top leader leaves the company\u003c\/li\u003e \u003cli\u003eDeal with a \"worst case\" scenario like your company going out of business.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989034123493,"sku":"NP9781119642114","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119642114.jpg?v=1761782524","url":"https:\/\/k12savings.com\/products\/defcon-1-direct-selling-isbn-9781119642114","provider":"K12savings","version":"1.0","type":"link"}